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SDA Bocconi School of Management
From the Classroom to the Real World and Back

EMMS professors are experts in the fields of marketing and sales, combining rigorous academic research with deep industry expertise. They bring real-world insights directly into the classroom through cutting-edge teaching methods, interactive sessions and practical experience. Beyond academia, our faculty actively engage in industry through consultancy and executive roles, ensuring that every lesson is relevant, impactful, and immediately applicable. The program’s professors carry out non-academic work in their respective fields and have significant professional experience in areas related to the subjects addressed in the program.

  • Research, challenging boundaries and exploring new ideas
  • Publishing, sharing influential insights widely
  • Teaching, preparing the next generation of marketing and sales leaders
  • Consultancy, continuously validating theories in real-worl contexts.

Talking Digital Data with Nielsen’s Head of Digital, EMMS module 6 concludes.

Directors and Team

The EMMS Directors represent love of teaching, dedication to business, and devotion to a high quality of life, all of which characterize the program's faculty.

Maria Cristina Cito

Marketing and sales hold strategic value for business and are increasingly appearing on the agendas of CEOs. EMMS empowers you to drive business growth and innovation ensuring your company maintains a competitive edge by fostering strong customer relationships.

EMMS 20 Co-Director, SDA Bocconi
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Ferran Blanch

“EMMS is for movers and shakers in Marketing and Sales ready to challenge themselves in an intensive learning journey to become changemakers in their companies”.

EMMS Co-Director, Esade
Marco Aurelio Sisti

"The EMMS is a winning learning experience for forward-thinking managers who are really devoted to achieving marketing and sales excellence in dynamic, challenging business environments."

EMMS 19 Co-Director, SDA Bocconi
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EMMS Faculty

Alessandro Arbore

SDA Professor of Practice
Marketing Management

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Ferran Blanch

Department of Marketing - ESADE

Sandro Castaldo

SDA Full Professor
Channel & Retail

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Paola Cillo

SDA Associate Professor
Innovation

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Andres Cuneo

Department of Marketing - ESADE

Ioannis Evangelidis

Department of Marketing - ESADE

Josep Franch

Department of Marketing - ESADE

Marta Gabarró

Department of Marketing - ESADE

Paolo Guenzi

SDA Associate Professor
Sales

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David Jarach

SDA Senior Lecturer
Marketing Management

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Joan Massons

ESADE

Laura Colm

SDA researcher
Sales

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Emanuela Prandelli

SDA Associate Professor
Digital Marketing

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Davide Reina

SDA Senior Lecturer
Innovation

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Joando Reverter

Department of Marketing - ESADE

Juan Rovira

Department of People Management and Organisation - ESADE

Toni Seijo

ESADE

Lluis Soldevila

Department of Operations, Innovation and Data Sciences - ESADE

Susan Valdes

Department of Marketing - ESADE

Fabrizio Zerbini

SDA Professor of practice
Marketing Management

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Professional guest speakers from:

Bonduelle
Coopervision
Ecolab
Henkel
Huawei
IBM
Med-Use
Natural index Group
Samsung
Sephora
Tesla
Vodafone

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events

SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.