Effective coordination between marketing and sales is essential to respond to the challenges of a rapidly changing market, optimize resources, and enhance the customer experience, ensuring the sustainable growth of the business.
The executive master in marketing & sales (EMMS) is designed precisely for this challenge. combining top-tier European business education with real-world industry impact, this dynamic, part-time master lets you accelerate your career without pausing your professional life.
You’ll master strategic and sales tools, immediately turn deep customer insights into tangible business results, and power your potential into action starting now.
Who is it for?
The ideal candidates have a strong background in marketing and sales, with established professional experience at a senior level in B2B and B2C companies or are entrepreneurs seeking to broaden their expertise in these areas and take the next step in their career.
The EMMS experience of Steffen Rutter
VR and Business: EMMS Students' Journey
Marketing and sales hold strategic value for business and are increasingly appearing on the agendas of CEOs. EMMS empowers you to drive business growth and innovation ensuring your company maintains a competitive edge by fostering strong customer relationships.
EMMS is for movers and shakers in Marketing and sales ready to challenge themselves in an intensive learning journey to become changemakers in their companies.
For the last several years we have been running this outstanding specialized Master with a great team of academics, professionals, leading thinkers and companies. This team will enable you to accelerate your managerial growth in all fields, including digital marketing. From innovative market analysis and marketing & sales vision in an ever-changing digital world, to deep strategic planning and sharp execution – all these topics will be covered in the Master program.
I chose EMMS because of its excellent reputation as a leading and challenging program for people who wish to improve their management skills in an international environment. Most importantly, it offered me the opportunity to continue my career and embark on my higher education at the same time. EMMS gave me a good foundation for the transition from a traditional B2B sales background to 360 digital business world, and it contributed significantly to my professional advancement by making me feel more confident and competent in raising my professional profile.
The reputation is excellent, the syllabus is challenging, but the dynamics make the difference. EMMS opens doors that you never even knew. They offer you all you need in detail; they boost your toolbox and show you how to apply strategically just to leverage your know-how in the best-structured way; faster, with greater impact and focus. And this all together in a Marketing & Sales and General Management context. They call it transition, but actually, you might experience a transformation – as long as you are smart enough and eager to expand your limits. It’s not the institution nor the people you'll meet there; it is you and your interaction with them. To figure out, you simply should try. All the rest is benchmark, top ranking and meeting all contemporary needs young global professionals might have.
The Graduate Management Admission Test (GMAT®) test is a computer-adaptive test that is available year-round at test centres throughout the world. This test measures basic, mathematical, and analytical writing skills. It is specifically designed to help Business Schools to assess the qualifications of applicants for advanced study in business and management. The test yields four scores (verbal, quantitative, total and analytical writing assessments) in order to measure applicants' potential academic performance in graduate management education. Each of these scores is reported on a fixed scale.
A good preparation kit explains the strategies and techniques to solve the problems.
TOEFL certifies your proficiency in Academic English.
Since only some SDA Bocconi Masters require the TOEFL test, we suggest that you check on each Master’s website.
In any case, if you are a native English speaker or you obtained a High School Diploma in English or you hold a degree from a University where courses are taught in English, you won't have to take the TOEFL test.
The School's TOEFL code is 0698.
The test is used and admitted all over the world, and consists of four parts: listening, reading, writing, and speaking.
More information and preparation kits can be found at the official TOEFL website
The School assists candidates with their funds search by placing at their disposal the documentation required for financial support applications.
In particular, Bocconi grants opportunities for low-interest loans available to admitted students, thanks to agreements with some partner banks.
Furthermore the University provides international students with information about possible sources for financing in several countries.
