COVID-19: SDA Bocconi never stops. Safely.

Executive Master in Marketing & Sales.
In partnership with Esade

  • March 2022 Next Start
  • 13 Months Duration
  • English Language
  • Executive
  • 10 years Avg. working
  • Milano, Madrid,


Get more juice from your talent.

Three different cities – Milano, Barcelona, Madrid – for a unique and specialized part-time program of study in marketing and sales including digital marketing, social media management, big data and CRM. This is the Executive Master in Marketing & Sales (EMMS) by SDA Bocconi and Esade, running over 13 months and taught entirely in English. The executive format of the program means that traditional classes are combined with distance learning sessions, allowing you to work and study at the same time and to put into practice what you learn through a business project. 


EMMS Experience


Sustain(able)ing innovation - Paola Cillo


Who is it for?

Emms is the right master for you if:

  • You are a forward-thinking marketing and sales executive and want to challenge yourself in an intense learning journey and become a change agent in your company.
  • You need to address the new managerial challenges also in digital marketing & sales.
  • You wish to strengthen your knowledge of sales and marketing in an international context
  • You want to progress further in your career without taking time out to study
  • You want to be able to apply immediately what you have learned
  • You are interested in developing networking opportunities in the international market

Are you ready to start your EMMS journey?

Why choose us?


Experience 2 top ranked Schools - SDA Bocconi and Esade - with connections worldwide

2. Study in 3 dynamic and innovative cities

Located in Milano, Barcelona and Madrid, locations that top anyone’s list of exciting, innovative centers of commerce, the EMMS flavor is distinctly international, with a touch of Mediterranean style.

3. Combine learning and practice

Its modular structure allows you to take leave from your company for limited periods and to apply the new insights immediately in your workplace.

4. An intensive and All-rounded Program

Experience a successful blended learning model part-time commitment, mixing 50% distance learning sessions with 50% face-to-face sessions.

5. A network two times bigger

Emms participants develop an international professional network second to none - being Alumni from two prestigious international Business Schools, they enhance their worldwide reach.



In partnership with Esade Business School


Milano, Barcelona, Madrid for a unique and specialized part-time program

~ 20

From SDA Bocconi, Esade and other international Business Schools


Distance Learning modules 


31 partecipants from 29 countries


With vertical managerial insights on digital


Field projects

The EMMS class (average last three editions)




Countries Represented


Average Work Experience


Average Age

"For the last several years we have been running this outstanding specialized Master with a great team of academics, professionals, leading thinkers and companies. This team will enable you to accelerate your managerial growth in all fields, including digital marketing. From innovative market analysis and marketing & sales vision in an ever-changing digital world, to deep strategic planning and sharp execution – all these topics will be covered in the Master program."

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Marco Aurelio Sisti
EMMS Director

“EMMS is for movers and shakers in Marketing and Sales ready to challenge themselves in an intensive learning journey to become changemakers in their companies”.

Ferran Blanch
EMMS Director

What they say about us

I worked in the Marketing field for a long time but after many years I found myself drained - until I joined the EMMS program. I was greatly immersed in the solid theories of brilliant professors and investigated real business cases in diverse industries. The most distinguishing part of the program was that it combines both marketing and sales management. I was able to understand the strategic integration between both sides. This program gave me deeper professional knowledge and a broader career jump. Finally, yet importantly, I got to know many talented peers; intensive discussions of all different aspects really stimulated a lot of sparks in my job. Joining this program was the best choice I ever made and it gave me many opportunities to connect Asia with Europe.

Ling YI Yang - Taiwanese
EMMS 2020
Brand Manager of Product Department - HAPPYHAIR, HAPPY RECOME Group, Taiwan

I chose EMMS, for five key reasons. First of all, for the exceptionally high quality of the teaching staff. Each professor brings to the table their world-class academic history, top-notch professional expertise, as well as excellent classroom management skills. Second, EMMS puts together, in a comprehensive, rigorous and up-to-date way, two sides of the same coin (Marketing and Sales) which cannot be found in any other Executive post-degree master, no matter where you live. To me, another great plus was the possibility to keep a healthy balance between one’s professional commitments and the master’s academic workload, within a highly motivated, international, expert and diverse class. Last, but definitely not least, the possibility to attend not one but two fantastic universities, which consistently top the yearly executive educational rankings in Europe and beyond. If you have a passion for all things Marketing and Sales, it just doesn’t get any better than this.

Marco Talia - Italian
EMMS 2021
Octo Telematics S.p.A. - Head of Sales Support & Quoting

Meet the EMMS

Upcoming online sessions
Sep 2021 15:00 - 17:00 | CEST
Chat with the EMMS Director


Learn More
Sep 2021 14:30 - 16:00
EMMS Class: Digital Business & 360 communication


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Personalized Orientation

The Director and the Recruiting & Admissions team will be happy to arrange an individual orientation meeting at school to answer your questions and give you personalized advice.

We can also do this remotely by phone or Skype.

Write to to arrange your time slot.


SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.


    The COVID-19 global crisis has turned the world upside down and drastically changed our routines. Business rules are being re-written and that is exactly why, today more than ever, management education is the most crucial asset for people and organizations to reset their vision and account for this new reality. Making the choice to grow professionally means being confident about the future and ready to change for the better.
    Take advantage of the expertise of our team who can advise you on how to find the best way to reach your professional goals. They will provide you with customized information and support to choose the program that best fits your profile. You will find details here for all our meetings and initiatives.

Contact us for more information, to arrange a meeting, request to visit the school, or attend a class.

Next Steps

Apr 2021
Application Review Start

Go to admissions

15 Feb 2022
Application Deadline
14 Mar 2022
Program Start
Apr 2023
Program End

News & Social

23 January 2020
Facing transforming marketing & sales challenges in fast changing global markets. The Luxottica ...
EMMS - Executive Master in Marketing & Sales
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09 September 2019
Marketing & Sales between Art and Science in an Era of major changes
Learn More

More about EMMS


Structure, Learning Model