Effective coordination between marketing and sales is essential to respond to the challenges of a rapidly changing market, optimize resources, and enhance the customer experience, ensuring the sustainable growth of the business.
The executive master in marketing & sales (EMMS) is designed precisely for this challenge. combining top-tier European business education with real-world industry impact, this dynamic, part-time master lets you accelerate your career without pausing your professional life.
You’ll master strategic and sales tools, immediately turn deep customer insights into tangible business results, and power your potential into action starting now.
Who is it for?
The ideal candidates have a strong background in marketing and sales, with established professional experience at a senior level in B2B and B2C companies or are entrepreneurs seeking to broaden their expertise in these areas and take the next step in their career.
The EMMS experience of Steffen Rutter
VR and Business: EMMS Students' Journey
Marketing and sales hold strategic value for business and are increasingly appearing on the agendas of CEOs. EMMS empowers you to drive business growth and innovation ensuring your company maintains a competitive edge by fostering strong customer relationships.
EMMS is for movers and shakers in Marketing and sales ready to challenge themselves in an intensive learning journey to become changemakers in their companies.
For the last several years we have been running this outstanding specialized Master with a great team of academics, professionals, leading thinkers and companies. This team will enable you to accelerate your managerial growth in all fields, including digital marketing. From innovative market analysis and marketing & sales vision in an ever-changing digital world, to deep strategic planning and sharp execution – all these topics will be covered in the Master program.
For me, EMMS was much more than a course. It is a perfect combination of world-class education with talented professors, amazing structures at the campuses, and vibrant cities.
SDA Bocconi and Esade set an exceptional program, providing breadth and depth of learning for marketing and sales professionals in the digital economy. A harmonized balance of theory and practice, led by brilliant professors, allows students to learn and share our experiences in a collaborative environment.
The alumni life is amazing. All students come together from different cultures and backgrounds, creating an exciting atmosphere, both inside and outside the campuses. Also, the combination of face-to-face interaction and distance learning is perfectly coordinated, allowing students from all countries to study together and match EMMS with their professional activities.
EMMS changed my life both from personal and professional perspectives. Now I feel much more prepared and confident for professional challenges ahead. If you are looking for a world-class education with a vibrant alumni life, I highly recommend you join the program.
I chose a specialized master program to become the best sales professional I could possibly be. Adding relevant skills, competences and experiences is key for me to stay on top of competition. Small classes and the focus on specific topics made all the difference for me.
EMMS combines cutting-edge academic research with case studies and real-world best-practices from leading companies in Europe. It has been a great learning experience working in virtual setups, on projects, with professionals from different industries, across time zones and geographies. There is simply no better way to practice modern work.
Some Masters selection criteria accept GRE as an alternative to GMAT.
We suggest you check on each Master’s website.
TOEFL certifies your proficiency in Academic English.
Since only some SDA Bocconi Masters require the TOEFL test, we suggest that you check on each Master’s website.
In any case, if you are a native English speaker or you obtained a High School Diploma in English or you hold a degree from a University where courses are taught in English, you won't have to take the TOEFL test.
The School's TOEFL code is 0698.
The test is used and admitted all over the world, and consists of four parts: listening, reading, writing, and speaking.
More information and preparation kits can be found at the official TOEFL website
The Graduate Management Admission Test (GMAT®) test is a computer-adaptive test that is available year-round at test centres throughout the world. This test measures basic, mathematical, and analytical writing skills. It is specifically designed to help Business Schools to assess the qualifications of applicants for advanced study in business and management. The test yields four scores (verbal, quantitative, total and analytical writing assessments) in order to measure applicants' potential academic performance in graduate management education. Each of these scores is reported on a fixed scale.
A good preparation kit explains the strategies and techniques to solve the problems.
