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Next Start March 2023
Duration 13 Months
Language English
Format Executive
Avg. working
10 years

Milano, Barcelona,
Roma, Madrid

Four different cities – Milano, Barcelona, Roma, Madrid – for a unique and specialized part-time program of study in marketing and sales including digital marketing, social media management, big data and CRM. This is the Executive Master in Marketing & Sales (EMMS) by SDA Bocconi and Esade, running over 13 months and taught entirely in English. The executive format of the program means that traditional classes are combined with distance learning sessions, allowing you to work and study at the same time and to put into practice what you learn through a business project. 


Who is it for?

Emms is the right master for you if:

  • You are a forward-thinking marketing and sales executive and want to challenge yourself in an intense learning journey and become a change agent in your company.
  • You need to address the new managerial challenges also in digital marketing & sales.
  • You wish to strengthen your knowledge of sales and marketing in an international context
  • You want to progress further in your career without taking time out to study
  • You want to be able to apply immediately what you have learned
  • You are interested in developing networking opportunities in the international market

Are you ready to start your EMMS journey?



EMMS Experience

The EMMS experience of María Cecilia Afonso de Siqueira

EMMS from Matteo Thunholm point of view

The EMMS experience of De Sena Martini



Why choose us?


Experience 2 top ranked Schools - SDA Bocconi and Esade - with connections worldwide

2. Study in 4 dynamic and innovative cities

Located in Milano, Barcelona, Roma and Madrid, locations that top anyone’s list of exciting, innovative centers of commerce, the EMMS flavor is distinctly international, with a touch of Mediterranean style.

3. Combine learning and practice

Its modular structure allows you to take leave from your company for limited periods and to apply the new insights immediately in your workplace.

4. An intensive and All-rounded Program

Experience a successful blended learning model part-time commitment, mixing 50% distance learning sessions with 50% face-to-face sessions.

5. A network two times bigger

Emms participants develop an international professional network second to none - being Alumni from two prestigious international Business Schools, they enhance their worldwide reach.



In partnership with Esade Business School


Milano, Barcelona, Roma, Madrid for a unique and specialized part-time program

~ 20

From SDA Bocconi, Esade and other international Business Schools


Distance Learning modules 


31 partecipants from 29 countries


With vertical managerial insights on digital


Field projects

Scholarships and Tuition Waivers

The EMMS class (average last three editions)




Countries Represented


Average Work Experience


Average Age

Inside My EMMS SDA Bocconi programs offer a unique and personalized learning experience. Enter the world of EMMS to discover its unique contents.

"For the last several years we have been running this outstanding specialized Master with a great team of academics, professionals, leading thinkers and companies. This team will enable you to accelerate your managerial growth in all fields, including digital marketing. From innovative market analysis and marketing & sales vision in an ever-changing digital world, to deep strategic planning and sharp execution – all these topics will be covered in the Master program."

Read More

Marco Aurelio Sisti
EMMS Director

“EMMS is for movers and shakers in Marketing and Sales ready to challenge themselves in an intensive learning journey to become changemakers in their companies”.

Ferran Blanch
EMMS Director

What they say about us

I signed up to the EMMS programme looking to change my professional life, which I more than achieved on the way. I have refreshed my knowledge base, challenged myself and have become more agile and adaptable.

Andrea Rocca - Peruvian
EMMS 2018
Digital Commercial Manager Belcorp

EMMS is a unique experience, which cannot be expected prior to the beginning of the program. The combination of great professors, amazing people from all over the world from a variety of industries and different cultures results in an out of the box environment. This helps to open your mind and make completely different decisions, which through time you understand are right. It is a Marketing and Sales program to help understand connections between these two fields but also to understand how they are two pieces of the puzzle of the whole business and how to use it to suit you.

Maja Veselinovic - Serbian
EMMS 2020
Director of Sector, Hiper, Online and Organic channels of sales, Mercator S doo, Serbia

Meet the EMMS

Upcoming online sessions
Oct 2022 18:00 - 19:00 | CEST
EMMS talks: insight into the Field Project with our Alumni


Learn More
Personalized Orientation

The Director and the Recruiting & Admissions team will be happy to arrange an individual orientation meeting at school to answer your questions and give you personalized advice.

We can also do this remotely by phone or Skype.

Write to to arrange your time slot.


SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.


    The COVID-19 global crisis has turned the world upside down and drastically changed our routines. Business rules are being re-written and that is exactly why, today more than ever, management education is the most crucial asset for people and organizations to reset their vision and account for this new reality. Making the choice to grow professionally means being confident about the future and ready to change for the better.
    Take advantage of the expertise of our team who can advise you on how to find the best way to reach your professional goals. They will provide you with customized information and support to choose the program that best fits your profile. You will find details here for all our meetings and initiatives.

Contact us for more information, to arrange a meeting, request to visit the school, or attend a class.

Next Steps

19 Oct 2022
Early Bird Deadline

Go to admissions

12 Jan 2023
Deadline Tuition Waivers
8 Feb 2023
Application Deadline
13 Mar 2023
Program Starts

News & Social

12 April 2022
EMMS, when strategy takes to the field
The two field projects of the 15th edition are launched
Learn More
26 August 2021
Covid-19 and the challenge of remote selling
SDA Bocconi Insight - Research Updates
Learn More

More about EMMS


Structure, Learning Model