ITA

Maria Cristina Cito

Marketing
Maria Cristina Cito
Associate Professor of Practice
Brand & Communication
mariacristina.cito@unibocconi.it

Download v-card Download pdf

Biography

Maria Cristina Cito is an Associate Professor of Practice in Brand and Communication at SDA Bocconi School of Management.

She is the Program Coordinator of FT MBA and the Director of Customer Experience Management, Product Management, Communicating to create value, Marketing Research. From 2018 to 2021 she was Director of the Marketing Management program (Evening edition) and from 2017 to 2014 Marketing Management program (Intensive edition).

She is a Faculty Member of FT MBA, EMBA, GEMBA and MAMA. She is also a Faculty member of the SDA Bocconi Asia Center, Mumbai (India).

Her works have been published in the Journal of Consumer Research, Psychology and Marketing, Economics and Management.

Her research activities focus on consumer behaviour. In her research works, she investigates the impact of emotions on consumer experiences and the role of personal identity in the preferences of value propositions.

Maria Cristina graduated cum laude from BocconiUniversity, with a PhD in General Management from Alma Mater Studiorum, University of Bologna. She earned an ITP (International Teachers Program) at INSEAD Paris and is a Visiting Professor at the Rotterdam School of Management.

Case Center Scholarship - Rio Mare – Brand premiumization through Sustainability in the food industry (work in progress)

Research Grant – Marketing Science Institute, 2017

 

Teaching domains Corporate Communication Omnichannel Communication Market Strategy & Competition Marketing Management

Latest publications

CITO M. C., VERONESI V. Artification‐Based Philanthropy at Ornellaia: “Vendemmia d’artista” Supports the “Mind's Eye” Program of the Guggenheim Museum Journal of Philanthropy and Marketing, 2024, vol.29, no. 4, pp.e1880
Leung E., CITO M. C., Paolacci G., Puntoni S. Preference for Material Products in Identity-Based Consumption Journal of Consumer Psychology, 2022, vol.32, no. 4, pp.672-679
CAIOZZO P., CITO M., TAGGIASCO G. Extraordinary salespeople: competenze per competere Economia & Management, 2017, no. 1, pp.23-29
CAIOZZO P., CITO M. C., MINIERO G. Venditori si nasce? Il mestiere visto dagli studenti Economia & Management, 2017, no. 1, pp.13-17
TROILO G., CITO M., SOSCIA I. Repurchase behavior in the performing arts: Do emotions matter without involvement? Psychology & Marketing, 2014, vol.31, no. 8, pp.635-646
ANCARANI F., CITO M., SAIBENE C., Scarpa A. Marketing in emerging markets. Come conquistare le aree rurali Economia & Management, 2012, no. 1, pp.15-21
Download all

Grants & Honors

Research Grant - Marketing Science Institute , 2017

Related Articles

Impact Stories
Two thousand, one hundred, thirty: CFMT sets records with...
Authors
B. Busacca M. C. Cito
Required time 5 min
Leadership Strategic Innovation People Management
Podcast
Consumi e identità digitale: le nuove sfide del marketing
Authors
M. C. Cito
Required time 5 min
Digital Marketing Marketing Management
VIEW ALL

Director

Comunicare per creare valore La comunicazione integrata di marketing
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 7 weeks
  • 3 hours
  • On Demand
  • Italian
  • 400€

The program aims at providing the skills needed to manage marketing communication in a strategic way by designing initiatives that are in line with your goals.

Marketing & Business Development
Ricerche di marketing Metodi e strumenti per generare conoscenza di mercato
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 6 weeks
  • 3 hours
  • On Demand
  • Italian
  • 500€

The course aims to provide the chance to develop qualitative and quantitative research techniques needed to learn about current or potential markets.

Marketing & Business Development
Customer Experience Strategy Disegnare esperienze di valore per il cliente
  • Start Date
  • Duration
  • Format
  • Language
  • 29 Set 2025
  • 6 days
  • Class
  • Italian

Progettare esperienze di valore per i clienti con strumenti innovativi e acquisire competenze per creare customer journey efficaci e memorabili.

Marketing & Business Development
Product Management - Edizione autunnale Costruire, lanciare e far crescere prodotti di successo
  • Start date
  • Duration
  • Format
  • Language
  • 30 Sep 2025
  • 40 hours
  • Online
  • Italian

Gestire il prodotto in ogni fase del suo ciclo di vita, bilanciare le esigenze dei clienti e garantire la redditività aziendale. 

Marketing & Business Development

EMMS 20 Co-Director

EMMS
EMMS Executive Master in Marketing & Sales
In partnership with Esade
  • Start date
  • Language
  • Format
  • Duration
  • 9 Mar 2026
  • English
  • Executive
  • 13 Months

Four different cities – Milano, Barcelona, Madrid, Roma – for a unique and specialized part-time program of study in marketing and sales in the digital post Covid world.

Milano, Barcelona, Madrid, Roma