Maria Cristina Cito

Maria Cristina Cito is a Lecturer in Brand and Communication at SDA Bocconi School of Management. Since January 2017 she is has been a Visiting Professor at Rotterdam School of Management (Netherlands).

At SDA Bocconi Maria Cristina Cito is the Program Director of the courses Marketing Serale, Marketing Edizione Intensivaand Comunicare per Creare Valore.  

Her research activities focus on consumer behavior, consumer experience and consumer identity.  Her current research addresses three main questions. The first is the impact of digitalization on consumer preferences in identity-relevant domains. The second is the impact of identity changes on consumer preferences. The third focuses on the role of emotions in the consumer experience for performing arts.

Her work has been published in Psychology and Marketing and Economia and Management. In 2017 Maria Cristina Cito won a Marketing Science Institute Research Grant for her project on digitalization and identity

Maria Cristina Cito earned an MSc in Economics and Management for Arts, Culture and Communication from Università Bocconi, a PhD in General Management from Alma Mater Studiorum, Università di Bologna, and a Bachelor degree in Communication from  Università La Sapienza, Rome. She is married with one daughter.