
- Duration
- wkly effort
- Format
- Language
- Price
- 7 weeks
- 3 hours
- On Demand
- Italian
- 400ā¬
The program aims at providing the skills needed to manage marketing communication in a strategic way by designing initiatives that are in line with your goals.
Maria Cristina Cito is an Associate Professor of Practice in Brand and Communication at SDA Bocconi School of Management.
Since 2017 she has been Director of the Marketing Management programs (ed. Intensiva), Communicating to create value (online), Marketing Research (online). From 2018 to 2021 she was Director of the Marketing Management program (Evening edition). She is a Faculty Member of EMBA, GEMBA and MAMA. She is also a Faculty member of the SDA Bocconi Asia Center, Mumbai (India).
Her works have been published in the Journal of Consumer Research, Psychology and Marketing, Economics and Management. Her research activities focus on consumer behaviour. In her research works, she investigates the impact of emotions on consumer experiences and the role of personal identity in the preferences of value propositions.
Maria Cristina graduated cum laude from Bocconi University, with a PhD in General Management from Alma Mater Studiorum, University of Bologna. She earned an ITP (International Teachers Program) at INSEAD Paris and is a Visiting Professor at the Rotterdam School of Management.
The program aims at providing the skills needed to manage marketing communication in a strategic way by designing initiatives that are in line with your goals.
The course aims to provide the chance to develop qualitative and quantitative research techniques needed to learn about current or potential markets.