- Duration
- wkly effort
- Format
- Language
- Price
- 7 weeks
- 3 hours
- On Demand
- Italian
- 400€
The program aims at providing the skills needed to manage marketing communication in a strategic way by designing initiatives that are in line with your goals.
Maria Cristina Cito, PhD, is an Associate Professor of Practice in Marketing and Sales at SDA Bocconi School of Management.
Since 2017, she has been the Director of the Marketing Management (Intensive edition), Communicating to Create Value (online), and Marketing Research (online) programs. From 2018 to 2021, she served as the Director of the Marketing Management (Evening edition) program. She is a member of the Faculty for EMBA, GEMBA, MBA, and MAMA. Additionally, she is a Faculty member at SDA Bocconi Asia Center in Mumbai, India.
Her work has been published in the Journal of Consumer Psychology, Psychology and Marketing, and Economia e Management. Her expertise lies in the field of consumer behavior. In her research, she explores the impact of emotions on consumption experiences and the role of personal identity in preferences for value propositions.
Maria Cristina graduated cum laude from Università Bocconi, obtained a PhD in General Management from Alma Mater Studiorum, University of Bologna, and completed the International Teachers Program (ITP) at INSEAD Paris.
The program aims at providing the skills needed to manage marketing communication in a strategic way by designing initiatives that are in line with your goals.
The course aims to provide the chance to develop qualitative and quantitative research techniques needed to learn about current or potential markets.
Approfondire il marketing strategico (segmentazione, targeting, posizionamento, marketing plan), il marketing-mix (prodotto, prezzo, pubblicità, distribuzione) e il CMR.
Gestire il prodotto in ogni fase del suo ciclo di vita, bilanciare le esigenze dei clienti e garantire la redditività aziendale.
Progettare esperienze di valore per i clienti con strumenti innovativi e acquisire competenze per creare customer journey efficaci e memorabili.
Gestire il prodotto in ogni fase del suo ciclo di vita, bilanciare le esigenze dei clienti e garantire la redditività aziendale.