ITA

Maria Cristina Cito

Marketing
Maria Cristina Cito
Associate Professor of Practice
Brand & Communication
mariacristina.cito@unibocconi.it

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Biography

Maria Cristina Cito, PhD, is an Associate Professor of Practice in Marketing and Sales at SDA Bocconi School of Management.

Since 2017, she has been the Director of the Marketing Management (Intensive edition), Communicating to Create Value (online), and Marketing Research (online) programs. From 2018 to 2021, she served as the Director of the Marketing Management (Evening edition) program. She is a member of the Faculty for EMBA, GEMBA, MBA, and MAMA. Additionally, she is a Faculty member at SDA Bocconi Asia Center in Mumbai, India.

Her work has been published in the Journal of Consumer Psychology, Psychology and Marketing, and Economia e Management. Her expertise lies in the field of consumer behavior. In her research, she explores the impact of emotions on consumption experiences and the role of personal identity in preferences for value propositions.

Maria Cristina graduated cum laude from Università Bocconi, obtained a PhD in General Management from Alma Mater Studiorum, University of Bologna, and completed the International Teachers Program (ITP) at INSEAD Paris.

 

Teaching domains Corporate Communication Omnichannel Communication Market Strategy & Competition Marketing Management

Latest publications

Leung E., CITO M. C., Paolacci G., Puntoni S. Preference for Material Products in Identity-Based Consumption Journal of Consumer Psychology, 2021, vol.32, no. 4, pp.672-679
CAIOZZO P., CITO M., TAGGIASCO G. Extraordinary salespeople: competenze per competere Economia & Management, 2017, no. 1, pp.23-29
CAIOZZO P., CITO M. C., MINIERO G. Venditori si nasce? Il mestiere visto dagli studenti Economia & Management, 2017, no. 1, pp.13-17
TROILO G., CITO M., SOSCIA I. Repurchase behavior in the performing arts: Do emotions matter without involvement? Psychology & Marketing, 2014, vol.31, no. 8, pp.635-646
ANCARANI F., CITO M., SAIBENE C., Scarpa A. Marketing in emerging markets. Come conquistare le aree rurali Economia & Management, 2012, no. 1, pp.15-21
ANCARANI F., CITO M., MUSILE TANZI P., SAIBENE C. Le competenze di marketing nel settore bancario e assicurativo in Il marketing per le banche e le assicurazioni. Competenze specifiche e pratiche di successo F. Ancarani, P. Musile Tanzi (Eds),Egea, pp.17-42, 2012
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Grants & Honors

Research Grant - Marketing Science Institute , 2017

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Director

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