SDA Bocconi School of Management
ITA

Maria Cristina Cito

Marketing and Sales
Maria Cristina Cito
Associate Professor of Practice
Brand & Communication
mariacristina.cito@unibocconi.it

Download v-card Download pdf

Biography

Maria Cristina Cito is an Associate Professor of Practice in Brand and Communication at SDA Bocconi School of Management. Since January 2017 she is has been a Visiting Professor at Rotterdam School of Management (Netherlands).

At SDA Bocconi Maria Cristina Cito is the Program Director of the courses Marketing Serale, Marketing Edizione Intensivaand Comunicare per Creare Valore.  

Her research activities focus on consumer behavior, consumer experience and consumer identity.  Her current research addresses three main questions. The first is the impact of digitalization on consumer preferences in identity-relevant domains. The second is the impact of identity changes on consumer preferences. The third focuses on the role of emotions in the consumer experience for performing arts.

Her work has been published in Psychology and Marketing and Economia and Management. In 2017 Maria Cristina Cito won a Marketing Science Institute Research Grant for her project on digitalization and identity

Maria Cristina Cito earned an MSc in Economics and Management for Arts, Culture and Communication from Università Bocconi, a PhD in General Management from Alma Mater Studiorum, Università di Bologna, and a Bachelor degree in Communication from  Università La Sapienza, Rome. She is married with one daughter.

Teaching domains Corporate Communication Omnichannel Communication Market Strategy & Competition Marketing Management

Latest publications

Leung E., CITO M. C., Paolacci G., Puntoni S. Preference for Material Products in Identity-Based Consumption Journal of Consumer Psychology, 2021, vol.32, no. 4, pp.672-679
CAIOZZO P., CITO M., TAGGIASCO G. Extraordinary salespeople: competenze per competere Economia & Management, 2017, no. 1, pp.23-29
CAIOZZO P., CITO M. C., MINIERO G. Venditori si nasce? Il mestiere visto dagli studenti Economia & Management, 2017, no. 1, pp.13-17
TROILO G., CITO M., SOSCIA I. Repurchase behavior in the performing arts: Do emotions matter without involvement? Psychology & Marketing, 2014, vol.31, no. 8, pp.635-646
ANCARANI F., CITO M., SAIBENE C., Scarpa A. Marketing in emerging markets. Come conquistare le aree rurali Economia & Management, 2012, no. 1, pp.15-21
ANCARANI F., CITO M., MUSILE TANZI P., SAIBENE C. Le competenze di marketing nel settore bancario e assicurativo in Il marketing per le banche e le assicurazioni. Competenze specifiche e pratiche di successo F. Ancarani, P. Musile Tanzi (Eds),Egea, pp.17-41, 2012
Download all

Grants & Honors

Research Grant - Marketing Science Institute , 2017

Related Articles

Podcast
Consumi e identità digitale: le nuove sfide del marketing
Authors
M. C. Cito
Required time 5 min
Digital Marketing Marketing Management
VIEW ALL

Director

Comunicare per creare valore La comunicazione integrata di marketing
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 7 weeks
  • 3 hours
  • On Demand
  • Italian
  • 400€

The program aims at providing the skills needed to manage marketing communication in a strategic way by designing initiatives that are in line with your goals.

Communication & Content
  • NEW
Ricerche di marketing Metodi e strumenti per generare conoscenza di mercato
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 6 weeks
  • 3 hours
  • On Demand
  • Italian
  • 500€

The course aims to provide the chance to develop qualitative and quantitative research techniques needed to learn about current or potential markets.

Marketing