Maria Cristina Cito is Lecturer of Brand and Communication at SDA Bocconi School of Management. Since January, 2017 she is Visiting Professor at Rotterdam School of Management (Netherlands).
At SDA Bocconi Maria Cristina Cito is Program Director of the courses Marketing (Evening and Intensive Ed) and Comunicare per Creare Valore.
Her research activities focus on consumer behavior, consumer experience and consumer identity. Her current research addresses three main questions. The first is the impact of digitalization on consumer preferences in identity-relevant domains. The second is the impact on identity changes on consumer preferences. The third focuses on the role of emotions in consumer experience for performing arts.
Her work has been published in Psychology and Marketing and Economia and Management. In 2017 Maria Cristina Cito won a Marketing Science Institute Research Grant for her project on digitalization and identity
Maria Cristina Cito earned a MSc in Economics and Management for Arts, Culture and Communication from Bocconi University, a PhD in General Management from Alma Mater Studiorum, Bologna University, and a Bachelor degree in Communication from La Sapienza University. She is married with one little kid.