SDA Bocconi School of Management
ITA

Maria Cristina Cito

Marketing
Maria Cristina Cito
Associate Professor of Practice
Brand & Communication
mariacristina.cito@unibocconi.it

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Biography

Maria Cristina Cito is an Associate Professor of Practice in Brand and Communication at SDA Bocconi School of Management.

Since 2017 she has been Director of the Marketing Management programs (ed. Intensiva), Communicating to create value (online), Marketing Research (online). From 2018 to 2021 she was Director of the Marketing Management program (Evening edition). She is a Faculty Member of EMBA, GEMBA and MAMA. She is also a Faculty member of the SDA Bocconi Asia Center, Mumbai (India).

Her works have been published in the Journal of Consumer Research, Psychology and Marketing, Economics and Management. Her research activities focus on consumer behaviour. In her research works, she investigates the impact of emotions on consumer experiences and the role of personal identity in the preferences of value propositions.

Maria Cristina graduated cum laude from Bocconi University, with a PhD in General Management from Alma Mater Studiorum, University of Bologna. She earned an ITP (International Teachers Program) at INSEAD Paris and is a Visiting Professor at the Rotterdam School of Management.

Teaching domains Corporate Communication Omnichannel Communication Market Strategy & Competition Marketing Management

Latest publications

Leung E., CITO M. C., Paolacci G., Puntoni S. Preference for Material Products in Identity-Based Consumption Journal of Consumer Psychology, 2021, vol.32, no. 4, pp.672-679
CAIOZZO P., CITO M., TAGGIASCO G. Extraordinary salespeople: competenze per competere Economia & Management, 2017, no. 1, pp.23-29
CAIOZZO P., CITO M. C., MINIERO G. Venditori si nasce? Il mestiere visto dagli studenti Economia & Management, 2017, no. 1, pp.13-17
TROILO G., CITO M., SOSCIA I. Repurchase behavior in the performing arts: Do emotions matter without involvement? Psychology & Marketing, 2014, vol.31, no. 8, pp.635-646
ANCARANI F., CITO M., SAIBENE C., Scarpa A. Marketing in emerging markets. Come conquistare le aree rurali Economia & Management, 2012, no. 1, pp.15-21
ANCARANI F., CITO M., MUSILE TANZI P., SAIBENE C. Le competenze di marketing nel settore bancario e assicurativo in Il marketing per le banche e le assicurazioni. Competenze specifiche e pratiche di successo F. Ancarani, P. Musile Tanzi (Eds),Egea, pp.17-41, 2012
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Grants & Honors

Research Grant - Marketing Science Institute , 2017

Related Articles

Podcast
Consumi e identità digitale: le nuove sfide del marketing
Authors
M. C. Cito
Required time 5 min
Digital Marketing Marketing Management
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Director

Comunicare per creare valore La comunicazione integrata di marketing
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 7 weeks
  • 3 hours
  • On Demand
  • Italian
  • 400€

The program aims at providing the skills needed to manage marketing communication in a strategic way by designing initiatives that are in line with your goals.

Communication & Content
Ricerche di marketing Metodi e strumenti per generare conoscenza di mercato
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 6 weeks
  • 3 hours
  • On Demand
  • Italian
  • 500€

The course aims to provide the chance to develop qualitative and quantitative research techniques needed to learn about current or potential markets.

Marketing