Maria Cristina Cito

Marketing

Associate Professor of Practice

Brand & Communication

mariacristina.cito@unibocconi.it

Download v-card Download pdf

Biography

Maria Cristina Cito is an Associate Professor of Practice in Brand and Communication at SDA Bocconi School of Management.

She is the Program Coordinator of FT MBA and the Director of Customer Experience Management, Product Management, Communicating to create value, Marketing Research. From 2018 to 2021 she was Director of the Marketing Management program (Evening edition) and from 2017 to 2014 Marketing Management program (Intensive edition).

She is a Faculty Member of FT MBA, EMBA, GEMBA and MAMA. She is also a Faculty member of the SDA Bocconi Asia Center, Mumbai (India).

Her works have been published in the Journal of Consumer Research, Psychology and Marketing, Economics and Management.

Her research activities focus on consumer behaviour. In her research works, she investigates the impact of emotions on consumer experiences and the role of personal identity in the preferences of value propositions.

Maria Cristina graduated cum laude from BocconiUniversity, with a PhD in General Management from Alma Mater Studiorum, University of Bologna. She earned an ITP (International Teachers Program) at INSEAD Paris and is a Visiting Professor at the Rotterdam School of Management.

Case Center Scholarship - Rio Mare – Brand premiumization through Sustainability in the food industry (work in progress)

Research Grant – Marketing Science Institute, 2017

Teaching domains Corporate Communication Omnichannel Communication Market Strategy & Competition Marketing Management

Latest publications

CITO M. C., VERONESI V. Artification‐Based Philanthropy at Ornellaia: “Vendemmia d’artista” Supports the “Mind's Eye” Program of the Guggenheim Museum Journal of Philanthropy and Marketing, 2024, vol.29, no. 4, pp.e1880

Leung E., CITO M. C., Paolacci G., Puntoni S. Preference for Material Products in Identity-Based Consumption Journal of Consumer Psychology, 2022, vol.32, no. 4, pp.672-679

CAIOZZO P., CITO M., TAGGIASCO G. Extraordinary salespeople: competenze per competere Economia & Management, 2017, no. 1, pp.23-29

CAIOZZO P., CITO M. C., MINIERO G. Venditori si nasce? Il mestiere visto dagli studenti Economia & Management, 2017, no. 1, pp.13-17

TROILO G., CITO M., SOSCIA I. Repurchase behavior in the performing arts: Do emotions matter without involvement? Psychology & Marketing, 2014, vol.31, no. 8, pp.635-646

ANCARANI F., CITO M., SAIBENE C., Scarpa A. Marketing in emerging markets. Come conquistare le aree rurali Economia & Management, 2012, no. 1, pp.15-21

Download all

Grants & Honors

Research Grant - Marketing Science Institute , 2017

Impact Stories

Two thousand, one hundred, thirty: CFMT sets records with...

Authors

B. Busacca M. C. Cito

Required time 5 min

Leadership Strategic Innovation People Management

Podcast

Consumi e identità digitale: le nuove sfide del marketing

Authors

M. C. Cito

Required time 5 min

Digital Marketing Marketing Management

VIEW ALL

Director

Comunicare per creare valore La comunicazione integrata di marketing

Duration
wkly effort
Format
Language
Price

7 weeks
3 hours
On Demand
Italian
400€

The program aims at providing the skills needed to manage marketing communication in a strategic way by designing initiatives that are in line with your goals.