Maria Cristina Cito

Marketing and Sales

Biography

Latest publications

Leung E., CITO M. C., Paolacci G., Puntoni S. Preference for Material Products in Identity-Based Consumption Journal of Consumer Psychology, 2021
CAIOZZO P., CITO M., TAGGIASCO G. Extraordinary salespeople: competenze per competere Economia & Management, 2017, no. 1, pp.23-29
CAIOZZO P., CITO M. C., MINIERO G. Venditori si nasce? Il mestiere visto dagli studenti Economia & Management, 2017, no. 1, pp.13-17
TROILO G., CITO M., SOSCIA I. Repurchase behavior in the performing arts: Do emotions matter without involvement? Psychology & Marketing, 2014, vol.31, no. 8, pp.635-646
ANCARANI F., CITO M., SAIBENE C., Scarpa A. Marketing in emerging markets. Come conquistare le aree rurali Economia & Management, 2012, no. 1, pp.15-21
ANCARANI F., CITO M., MUSILE TANZI P., SAIBENE C. Le competenze di marketing nel settore bancario e assicurativo in Il marketing per le banche e le assicurazioni. Competenze specifiche e pratiche di successo F. Ancarani, P. Musile Tanzi (Eds),Egea, pp.17-41, 2012

Grants & Honors

Research Grant - Marketing Science Institute , 2017

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Comunicare per creare valore La comunicazione integrata di marketing
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 7 weeks
  • 3 hours
  • On Demand
  • Italian
  • 400€

The program aims at providing the skills needed to manage marketing communication in a strategic way by designing initiatives that are in line with your goals.

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Ricerche di marketing Metodi e strumenti per generare conoscenza di mercato
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 6 weeks
  • 3 hours
  • On Demand
  • Italian
  • 500€

The course aims to provide the chance to develop qualitative and quantitative research techniques needed to learn about current or potential markets.