Sandro Castaldo
Marketing
Biography
Sandro Castaldo is Full Professor of the Department of Marketing at Bocconi University. Since January 2017, he is Department of Marketing Liaison Officer.
At SDA Bocconi, he was Director of Marketing Department until 2009 and Executive Director Education Open Programs Division. He is Scientific Director of the Channel & Retail Lab and Scientific Supervisor of the Executive Master in Marketing & Sales. He is faculty member of many master courses and Master of Science degrees (such as MBA, emms, Master’s Degree in Marketing Management, Mimec etc.).
His research activities focus on trust, retailing, channel based relationships and understanding of buyer behaviour. Currently, he is investigating several issues related to his previous studies, including the analysis of the difference between multi-channel and omnichannel branding and between private labels and national brands.
He is the author of numerous essays, books and articles, his works have been published in Economia & Management, Journal of Business Ethics, Business Ethics Quarterly, Industrial Marketing Journal, International Journal of Electronic Commerce, The International Review of Retail, Distribution and Consumer Research and Journal of Retailing & Consumer Services, among others. He was Visiting professor at University of Florida, Iese and at Universidad Autonoma de Barcelona. He teaches at the Rotterdam School of Management of the Erasmus University. He takes part in the editorial board of Journal of Trust Research and he is Advisor of some multinational companies.
Sandro earned a Degree in Business Economics, specialization in Administration and Control and a Ph.D. in Business Economics both from Bocconi University.
Teaching domains
Channel Management
Trade marketing
Omnichannel strategy
Category Management
Marketing Management
Latest publications
Perceived corporate social responsibility and job satisfaction in grocery retail: A comparison between low- and high-productivity stores
Journal of Retailing and Consumer Services, 2023, vol.74, pp.103444
Marketing: Creare fiducia con un modello sostenibile
Egea, Milano, Italy, 2023
I punti chiave della trasformazione digitale del go-to-market
Economia & Management, 2022, no. 4, pp.76-82
Innovazione e Management. Omaggio a Salvio Vicari
Egea, Milano, Italy, 2022
L’evoluzione del pensiero scientifico di Salvio Vicari in Innovazione e Management: Omaggio a Salvio Vicari
G. Bertoli, S. Castaldo, P. Cillo, G. Troilo, G. Verona (Eds),Egea, pp.11-24, 2022
Perceived Corporate Social Responsibility and Job Satisfaction in the Retail Industry: A Systematic Literature Review and Research Agenda in Managing Sustainability
Beatrice Luceri, Elisa Martinelli (Eds),Springer International Publishing, pp.33-55, 2022
