Sandro Castaldo
Marketing
Biography
Sandro Castaldo is Full Professor of the Department of Marketing at Università Bocconi. Since January 2024 he has been appointed as chair of Economics & Management, SDA Bocconi’ magazine.
At SDA Bocconi, he was Director of Marketing Department until 2009 and Executive Director Education Open Programs Division. He is Scientific Director of the Channel & Retail Lab. He is faculty member of many master courses and Master of Science degrees (such as MBA, EMMS, Master’s Degree in Marketing Management, Mimec, Spar EMRM, etc.).
His research activities focus on trust, retailing, channel relationships and shopping behaviour. Currently, he is investigating some issues related to his previous studies, including the analysis of the multi-channel and omni-channel strategies, the shopper loyalty measurement and the AI applications to marketing processes.
He is the author of numerous essays, books and articles, his works have been published in Economia & Management, Journal of Business Ethics, Business Ethics Quarterly, Industrial Marketing Managememt, International Journal of Electronic Commerce, The International Review of Retail, Distribution and Consumer Research, Journal of Retailing, and Journal of Retailing & Consumer Services, among others. He was Visiting professor at University of Florida, Iese and at Universidad Autonoma de Barcelona. He taught at the Rotterdam School of Management of the Erasmus University. He takes part in the editorial board of Sinergie, Italian Journal of Marketing, and Journal of Trust Research. He is Advisor of some leader national and multinational companies.
Sandro earned a Degree in Business Economics, specialization in Administration and Control and a Ph.D. in Business Economics both from Università Bocconi..
Teaching domains
Channel Management
Trade marketing
Omnichannel strategy
Category Management
Marketing Management
Latest publications
Customer Loyalty. Theory, Measurement, and Management
Bocconi University Press - BUP, Milano, Italy, 2024
La Fedeltà del Cliente. Teoria, Misurazione e Gestione
Egea, Milano, Italy, 2024
Value through diversity: A systematic literature review to understand diversity and inclusion in consumer research
Psychology & Marketing, 2024, vol.41, no. 11, pp.2854-2873
Which trust layer better counterbalances the risk impact on travel intentions in a crisis scenario?
Journal of Retailing and Consumer Services, 2024, vol.79, pp.103883
Lessons from an Uncontrollable Health Crisis: Intention to Travel in the Pre- and Post-vaccine Era
Micro & Macro Marketing, 2024, no. 2, pp.359-388
Considerazioni conclusive e implicazioni manageriali in La Fedeltà del Cliente. Teoria, Misurazione e Gestione
S. Castaldo (Eds),Egea, chap. 7, 2024
Grants & Honors
Best Paper Award, EAERCD Conference
, 2015
Innovation and Internationalization Award - Open Programs Division - SDA Bocconi School of Management
, 2014
Best Paper Award for the paper “Customer Information Sharing With E-Vendors: The Roles Of Incentives And Trust” (with K. Premazzi, M. Grosso, P. Raman, S. Brudvig, C. Hofacker), International Journal of Electronic Commerce - SDA Bocconi School of Management
, 2011
Excellence in Research Award - Università Commerciale Luigi Bocconi
, 2010
Excellence in Research Award - Università Commerciale Luigi Bocconi
, 2009
