Sandro Castaldo
Marketing and Sales
Biography
Sandro Castaldo is Full Professor of the Department of Marketing at Bocconi University. Since January 2017, he is Department of Marketing Liaison Officer.
At SDA Bocconi, he was Director of Marketing Department until 2009 and Executive Director Education Open Programs Division. He is Scientific Director of the Channel & Retail Lab and Scientific Supervisor of the Executive Master in Marketing & Sales. He is faculty member of many master courses and Master of Science degrees (such as MBA, emms, Master’s Degree in Marketing Management, Mimec etc.).
His research activities focus on trust, retailing, channel based relationships and understanding of buyer behaviour. Currently, he is investigating several issues related to his previous studies, including the analysis of the difference between multi-channel and omnichannel branding and between private labels and national brands.
He is the author of numerous essays, books and articles, his works have been published in Economia & Management, Journal of Business Ethics, Business Ethics Quarterly, Industrial Marketing Journal, International Journal of Electronic Commerce, The International Review of Retail, Distribution and Consumer Research and Journal of Retailing & Consumer Services, among others. He was Visiting professor at University of Florida, Iese and at Universidad Autonoma de Barcelona. He teaches at the Rotterdam School of Management of the Erasmus University. He takes part in the editorial board of Journal of Trust Research and he is Advisor of some multinational companies.
Sandro earned a Degree in Business Economics, specialization in Administration and Control and a Ph.D. in Business Economics both from Bocconi University.
Teaching domains
Channel Management
Trade marketing
Omnichannel strategy
Category Management
Marketing Management
Latest publications
What Information Do Shoppers Share? The Effect of Personnel-, Retailer-, and Country-Trust on Willingness to Share Information
Journal Of Retailing, 2020, vol.96, no. 4, pp.524-547
A Qualified Account of Supererogation: Toward a Better Conceptualization of Corporate Social Responsibility
Business Ethics Quarterly, 2020, vol.30, no. 2, pp.250-272
An empirical investigation to improve information sharing in online settings: a multi-target comparison in Handbook of research on retailing techniques for optimal consumer engagement and experiences
Musso Fabio, Druica Elena (Eds),IGI Global, pp.355-379, 2020
How store attributes impact shoppers’ loyalty in emerging countries: An investigation in the Indian retail sector
Journal Of Retailing And Consumer Services, 2018, vol.40, pp.117-124
Conquistare mercati e clienti
Egea, Milano, Italy, 2018
Experience retail: le nuove funzioni del punto di vendita nell'omni-channel economy in Marketing, una disciplina fantastica: omaggio a Enrico Valdani
Busacca Bruno, Costabile Michele (Eds),Egea, pp.157-170, 2018
