Emanuela Prandelli

Emanuela Prandelli

Digital Marketing

emanuela.prandelli@sdabocconi.it

Via Roentgen 1, room 4-E1-06
Tel.+39 02 5836.6824 - 3244 Fax.02-5836.6893

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Curriculum Vitae

Emanuela Prandelli is Associate Professor of the Department of Management and Technology at Bocconi University. She is Professor of Fashion and Luxury Management and Academic Director CEMS-MIM Program at Bocconi University.

At SDA Bocconi, she is Director of the Master in Fashion, Experience & Design Management (MAFED) andshe teaches innovation management, marketing management, technology marketing and fashion & luxury management. She has been coordinating ad-hoc initiatives for several companies operating in the fast moving consumer goods industry, in the publishing industry, in the energy industry and in the consumer electronics.

Her research activities focus on collaborative marketing and open innovation, digital business and social media marketing. She has a special interest in exploring these topics in the fashion and luxury industry and in the publishing industry. She works on experimental design research methods.

She is the author of numerous books and articles on the subject. Her works have been published in Journal of Marketing, Communications of the Association for Information Systems, Organization Studies and Journal of Interactive Marketing, among others. She conducted many studies and research reports, among others “Evoluzione della distribuzione editoriale in Italia” and “Il direct banking in Italia: Scenari e prospettive di sviluppo”. She is Responsible for the Department Seminar Series, Affiliate representative CRIOS Research Centre and Deputy Director of KITeS at Bocconi University; she is also reviewer for many specialized journals such as Research Policy, Journal of Interactive Marketing and Economia & Management. She was Visiting Professor at Kellogg School of Management (Northwestern University, Chicago). She won the 2001 Accenture Award for the best paper published in California Management Review in 2000, the “Innovation Excellence Award” in custom executive programs in 2012 and the award for best teacher of the Marketing Department at SDA Bocconi in 2007.  She was also Runner-up for the 2012 Carolyn Dexter Award for Best International Paper, Academy of Management Conference, for the Theo Scholler-Preis 2011, Munich Best Paper Award Innovation Management, and for the JIM’s 2006 Award for the Best Paper published in the Journal of Interactive Marketing in 2005. served as a Research Assistant at St.Gallen University and at the Research Center on Technology, Innovation, and eCommerce of the Kellogg School of Management, Northwestern University. She was also Visiting Professor at Kellogg and at WU Vienna University of Economics and Business.

Emanuela holds a Ph.D. in Management from Bocconi.

Director

MAFED
Master in Fashion, Experience & Design Management
Language ENGLISH
Total duration 12 Months
Start date 13 Jan 2020