Emanuela Prandelli

Marketing

Biography

Latest publications

PIANCATELLI C., PRANDELLI E. Il potere dell’IA generativa nel settore del Fashion & Luxury Harvard Business Review Italia, June, 2024
PRANDELLI E. Personalizzare il prodotto ma con moderazione Economia & Management, 2023, no. 3, pp.38-42
PRANDELLI E. I nuovi paradigmi della customer experience: il settore della moda in Manager del Futuro E. Baglieri(Ed), Egea, chap. 7, pp.109-121, 2022
CILLO P., PRANDELLI E. La costruzione di risorse di fiducia nelle relazioni parasociali: il ruolo di influencer reali e virtuali nei contesti digitali in Innovazione e Management: Omaggio a Salvio Vicari G. Bertoli, S. Castaldo, P. Cillo, G. Troilo, G. Verona (Eds),Egea, pp.315-326, 2022
PAGE M. C., PRANDELLI E., Schreier M., Hieke S. Customization in Luxury Brands: Can Valentino Get Personal? Journal of Marketing Research, 2020, vol.57, no. 5, pp.937-947
PRANDELLI E., VERONA G. Human Digital Enterprise: Creare e co-creare valore in un contesto omnidata Egea, Milano, Italy, 2020

Grants & Honors

Teaching Award - SDA Bocconi School of Management , 2022
Club Canova Award for the best management book of the year 2020, with the book 'Human digital enterprise. Creare e co-creare valore in un contesto omni-data', co-authored by G. Verona , 2021
DIR Research grant - SDA Bocconi School of Management , 2017
Award for distinctive academic research - Università Commerciale Luigi Bocconi , 2014
Best Teacher of Marketing Department, SDA Bocconi School of Management, Open Market Executive Courses, in 2011-2012-2013 - SDA Bocconi School of Management , 2014
Excellence in Innovation Award (Executive Custom Programs) - SDA Bocconi School of Management , 2012
Innovation Excellence Award in custom executive programs - ABMA William A. Cordes , 2012
Best teacher of the Year - SDA Bocconi School of Management , 2008
Best teacher of the Marketing Department - SDA Bocconi School of Management , 2007
Award for distinctive academic research - Università Commerciale Luigi Bocconi , 2005
Award for distinctive academic research - Università Commerciale Luigi Bocconi , 2001
Award for the best paper - Accenture Management Consulting , 2001
Best Management Paper Award for the article Communities of Creation: Managing Distributed Innovation in Turbulent Markets (co-author Mohanbir Sawhney), published on California Management Review - Università Commerciale Luigi Bocconi , 2001
Ph.D. Student Finalist with the Ph.D. Dissertation Proposal for the “Booz Allen & Hamilton/Strategic Management Society PhD Fellowship”, Vancouver, Canada - Strategic Management Society , 2000
Scholarship for the Ph.D. Dissertation Proposal - Marketing Science Institute , 1999

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Director

MAFED
MAFED Master in Fashion, Experience & Design Management
  • Start date
  • Language
  • Format
  • Duration
  • 20 Jan 2025
  • English
  • Full-Time
  • 12 Months

Solid management skills to work in highly creative industries. You will meet and work directly with top international fashion and design companies.

Main partner: Altagamma, Italian association of top fashion companies; Technical Partnership: Yoox Net-A-Porter Group; Knowlegde Partnership: BCG; Mentoring Program: LVMH & Loro Piana.

70 ECTS/ CFU credits, designed for the future managers of the fashion industry worldwide.

  • Advanced
Global Leaders Program The competence-boosting
Summer experience
  • Start date
  • Duration
  • Format
  • Language
  • 30 June 2024
  • 6 Days
  • Class
  • English

Enhance your impact through an unconventional learning experience: be inspired by prominent speakers and join a high-profile network, experiencing Italian excellence.