Emanuela Prandelli

Marketing and Sales

Biography

Latest publications

PAGE M. C., PRANDELLI E., Schreier M., Hieke S. Customization in Luxury Brands: Can Valentino Get Personal? Journal Of Marketing Research, 2020, vol.57, no. 5, pp.937-947
PRANDELLI E., VERONA G. Human Digital Enterprise: Creare e co-creare valore in un contesto omnidata Egea, Milano, Italy, 2020
CILLO P., PRANDELLI E. A ogni campagna di marketing il suo influencer - An Influencer for Every Marketing Campaign Economia & Management, 2020, vol.4, pp.75-80
CILLO P., Nunes J. C., PRANDELLI E., Scopelliti I. Changing Style in Style-changing Industries: The Role of Critics as Gatekeepers in High-end Fashion Emerald Publishing Limited, 2020, vol.42, pp.155-181
PRANDELLI E., VERONA G. Le cinque regole del business in Rete Economia & Management, 2019, vol.2, pp.67-71
PRANDELLI E., VERONA G. La nuova impresa digitale Egea, Milano, Italy, 2018

Grants & Honors

DIR Research grant - SDA Bocconi School of Management , 2017
Award for distinctive academic research - Università Commerciale Luigi Bocconi , 2014
Best Teacher of Marketing Department, SDA Bocconi School of Management, Open Market Executive Courses, in 2011-2012-2013 - SDA Bocconi School of Management , 2014
Excellence in Innovation Award (Executive Custom Programs) - SDA Bocconi School of Management , 2012
Innovation Excellence Award in custom executive programs - ABMA William A. Cordes , 2012
Best teacher of the Year - SDA Bocconi School of Management , 2008
Best teacher of the Marketing Department - SDA Bocconi School of Management , 2007
Award for distinctive academic research - Università Commerciale Luigi Bocconi , 2005
Award for distinctive academic research - Università Commerciale Luigi Bocconi , 2001
Award for the best paper - Accenture Management Consulting , 2001
Best Management Paper Award for the article Communities of Creation: Managing Distributed Innovation in Turbulent Markets (co-author Mohanbir Sawhney), published on California Management Review - Università Commerciale Luigi Bocconi , 2001
Ph.D. Student Finalist with the Ph.D. Dissertation Proposal for the “Booz Allen & Hamilton/Strategic Management Society PhD Fellowship”, Vancouver, Canada - Strategic Management Society , 2000
Scholarship for the Ph.D. Dissertation Proposal - Marketing Science Institute , 1999

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Director

MAFED
Master in Fashion, Experience & Design Management
Language ENGLISH
Total duration 12 Months
Start date 24 Jan 2022