Emanuela Prandelli

Marketing and Sales

Biography

Latest publications

PAGE M. C., PRANDELLI E., Schreier M., Hieke S. Customization in Luxury Brands: Can Valentino Get Personal? Journal Of Marketing Research, 2020, vol.57, no. 5, pp.937-947
PRANDELLI E., VERONA G. Human Digital Enterprise: Creare e co-creare valore in un contesto omnidata Egea, Milano, Italy, 2020
CILLO P., PRANDELLI E. A ogni campagna di marketing il suo influencer - An Influencer for Every Marketing Campaign Economia & Management, 2020, vol.4, pp.75-80
CILLO P., Nunes J. C., PRANDELLI E., Scopelliti I. Changing Style in Style-changing Industries: The Role of Critics as Gatekeepers in High-end Fashion Emerald Publishing Limited, 2020, vol.42, pp.155-181
PRANDELLI E., VERONA G. Le cinque regole del business in Rete Economia & Management, 2019, vol.2, pp.67-71
PRANDELLI E., VERONA G. La nuova impresa digitale Egea, Milano, Italy, 2018

Grants & Honors

DIR Research grant - SDA Bocconi School of Management , 2017
Award for distinctive academic research - Università Commerciale Luigi Bocconi , 2014
Best Teacher of Marketing Department, SDA Bocconi School of Management, Open Market Executive Courses, in 2011-2012-2013 - SDA Bocconi School of Management , 2014
Excellence in Innovation Award (Executive Custom Programs) - SDA Bocconi School of Management , 2012
Innovation Excellence Award in custom executive programs - ABMA William A. Cordes , 2012
Best teacher of the Year - SDA Bocconi School of Management , 2008
Best teacher of the Marketing Department - SDA Bocconi School of Management , 2007
Award for distinctive academic research - Università Commerciale Luigi Bocconi , 2005
Award for distinctive academic research - Università Commerciale Luigi Bocconi , 2001
Award for the best paper - Accenture Management Consulting , 2001
Best Management Paper Award for the article Communities of Creation: Managing Distributed Innovation in Turbulent Markets (co-author Mohanbir Sawhney), published on California Management Review - Università Commerciale Luigi Bocconi , 2001
Ph.D. Student Finalist with the Ph.D. Dissertation Proposal for the “Booz Allen & Hamilton/Strategic Management Society PhD Fellowship”, Vancouver, Canada - Strategic Management Society , 2000
Scholarship for the Ph.D. Dissertation Proposal - Marketing Science Institute , 1999

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Director

MAFED
MAFED Master in Fashion, Experience & Design Management
  • Start date
  • Language
  • Format
  • Duration
  • 24 jan 2022
  • English
  • Full-Time
  • 12 Months

Solid management skills provided to work in highly creative industries. You will met and work directly within top international fashion and design companies.

Together with the Italian association of top fashion companies, Altagamma, and with the technical partnership of Yoox Net-A-Porter Group.

A specialized master for building the future managers of the fashion industry worlwide.