16 courses and 4 face-to-face workshops divided into 7 part-time modules. Here are the numbers of a program that explores all aspects of marketing & sales, including Digital Business & 360° Communication, Big Data Analysis, Social Media Marketing and CRM and Business Intelligence. The courses are the building blocks for your EMMS experience, and they provide a common language for all participants. Furthermore, in the workshops you will have the opportunity to address particular issues from a new perspective. Finally, with field projects, you will put what you have learned into action.

Structure

17th edition,
from 13th March 2023 to April 2024

Module 1

Module 1 - Milano module at SDA Bocconi Campus

  • Marketing Management
  • Channel Management
  • Workshop: Consumption Innovation.

13 Mar 2023

18 Mar 2023

MODULE 1 - DISTANCE LEARNING

  • Marketing Management
  • Channel Management

20 Mar 2023

5 May 2023

Module 2

Module 2 - Barcelona module at Esade Campus

  • Marketing Research
  • Sales Management I
  • Going to the Market
  • Workshop: Leading and Managing People

8 May 2023

13 May 2023

MODULE 2 - DISTANCE LEARNING

  • Marketing Research
  • Sales Management I
  • Going to the Market

15 May 2023

30 June 2023

Module 3

Module 3 - Milano module at SDA Bocconi Campus

  • Digital Business & 360° Communication
  • International Marketing Management
  • Strategic Marketing

3 July 2023

8 July 2023

MODULE 3 - DISTANCE LEARNING

  • Digital Business & 360° Communication
  • International Marketing Management
  • Strategic Marketing

10 July 2023

15 Sept 2023

Module 4

Module 4 - Barcelona module at Esade campus

  • Finance for Marketing & Sales
  • Brand Management
  • Sales Management II
  • Workshop: From blockchain to metaverse

18 Sept 2023

23 Sept 2023

MODULE 4 - DISTANCE LEARNING

  • Finance for Marketing & Sales
  • Brand Management
  • Sales Management II

25 Sept 2023

10 Nov 2023

Module 5

Module 5 - Madrid module at Esade campus

  • CRM and Business Intelligence
  • Marketing Analytics in the era of big data
  • Social Media Marketing
  • Field Project Launch (SDA Bocconi and Esade)

13 Nov 2023

18 Nov 2023

MODULE 5 - DISTANCE LEARNING

  • CRM and Business Intelligence
  • Marketing Analytics in the era of big data
  • Social Media Marketing

20 Nov - 23 Dec 2023

8 Jan -26 Jan 2024

Module 6

Modulo 6 - Roma module at SDA Bocconi Campus

  • Marketing Creativity and Innovation
  • Price Strategy and Management
  • Field Project

29 Jan 2024

1 Feb 2024

MODULE 6 - DISTANCE LEARNING

  • Marketing Creativity and Innovation
  • Price Strategy and Management
  • Field Project

5 Feb 2024

12 Apr 2024

Module 7

Modulo 7 - Barcelona Module at Esade Campus

  • F2F Workshop: Communication & Negotiation Skills
  • Field Project Presentation

17 Apr 2024

19 Apr 2024

GRADUATION CEREMONY - BARCELONA

Individual Executive Coaching

EMMS provides individual assessment and development of Professional Competences and Sales Skills, so that each participant will develop a plan to improve their professional profile. The applications used are Predictive Index, PRO and SSAT provided by PI Worldwide. They combine tests and personal guidance conducted by Prímula Asesores.

Field Projects

You will be expected to carry out a business project for a company, which represents a practical, real-life application of skills and knowledge gained in classroom.

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A Successful Blended Learning Model

On-campus modules and exams take up 32 working days and 4 Saturday mornings and are divided between Italy and Spain. Overall, 50% of the Executive Master in Marketing & Sales sessions are face-to-face and 50% are in distance learning.

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More about EMMS

Faculty

Director and Team, EMMS Faculty