Executive Master in Marketing and Sales | SDA Bocconi

15 courses and 4 face-to-face workshops divided into 7 part-time modules. Here are the numbers of a program that explores all aspects of marketing & sales. The courses are the building blocks for your EMMS experience, and they provide a common language for all participants. Furthermore, in the workshops you will have the opportunity to address particular issues from a new perspective. Finally, with field projects, you will put what you have learned into action.

Structure

15th edition, 2021-2022

Module 1

Module 1 - On-campus module: Milano

  • Marketing Management
  • Channel Management
  • Workshop: Anthropology of Consumption.

18 Jan 2021

23 Jan 2021

DISTANCE LEARNING

25 Jan 2021, 5 Mar 2021

Module 2

Module 2 - On-campus module: Barcelona

  • Marketing Research
  • Brand Management
  • Going to the Market

8 Mar 2021

13 Mar 2021

DISTANCE LEARNING

15 Mar 2021, 30 Apr 2021

Module 3

Module 3 - On-campus module: Milano

  • Price Strategy and Management
  • Sales Management/1
  • Strategic Marketing

3 May 2021

8 May 2021

DISTANCE LEARNING

10 May 2021, 2 Jul 2021

Module 4

Module 4 - On-campus module: Barcelona

  • Finance for Marketing & Sales
  • International Marketing Management
  • CRM and Business Intelligence
  • Workshop: Leading and Managing People

5 July 2020

10 July 2020

DISTANCE LEARNING

10 July - 6 Aug 2021
23 Aug-10 Sept 2021

Module 5

Module 5 - On-campus module: Madrid

  • Sales Management/2
  • Marketing Analytics in the Era of Big Data
  • Workshop: Social Media Marketing
  • Field Project Launch (SDA Bocconi and Esade)

13 Sept 2021

18 Sept 2021

DISTANCE LEARNING

20 Sept 2021, 5 Nov 2021

Module 6

Modulo 6 - On-campus module: Milano

  • Marketing Creativity and Innovation
  • Digital Business & 360° Communication

8 Nov 2021

11 Nov 2021


DISTANCE LEARNING

15 Nov-23 Dec 2021
10-21 Jan 2022

Module 7

Modulo 7 - On-Campus Module: Barcelona

  • F2F Workshop: Communication & Negotiation Skills
  • Business Project Presentation

16 Feb 2022

18 Feb 2022

GRADUATION CEREMONY - BARCELONA

Feb 2022

Individual Executive Coaching

EMMS provides individual assessment and development of Professional Competences and Sales Skills, so that each participant will develop a plan to improve their professional profile. The applications used are Predictive Index, PRO and SSAT provided by PI Worldwide. They combine tests and personal guidance conducted by Prímula Asesores.

Field Projects

You will be expected to carry out a business project for a company, which represents a practical, real-life application of skills and knowledge gained in classroom.

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A Successful Blended Learning Model

On-campus modules and exams take up 32 working days and 4 Saturday mornings and are divided between Italy and Spain. Overall, 50% of the Executive Master in Marketing & Sales sessions are face-to-face and 50% are in distance learning.

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More about EMMS

Faculty

Director and Team, EMMS Faculty
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General Information, Orientation Meeting, Skype Chat

Meet The EMMS
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events

SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.