Executive Master in Marketing and Sales | SDA Bocconi

15 courses and 4 face-to-face workshops divided into 7 part-time modules. Here are the numbers of a program that explores all aspects of marketing & sales. The courses are the building blocks for your EMMS experience, and they provide a common language for all participants. Furthermore, in the workshops you will have the opportunity to address particular issues from a new perspective. Finally, with field projects, you will put what you have learned into action.

Structure

14th edition, 2020-2021

Module 1

Module 1 - On-campus module: Milano

  • Marketing Management
  • Channel Management
  • Workshop: Anthropology of Consumption.

13 Jan 2020

18 Jan 2020

DISTANCE LEARNING

20 Jan 2020, 28 Feb 2020

Module 2

Module 2 - On-campus module: Barcelona

  • Marketing Research
  • Brand Management
  • Going to the Market

2 Mar 2020

7 Mar 2020

DISTANCE LEARNING

9 Mar 2020, 30 Apr 2020

Module 3

Module 3 - On-campus module: Milano

  • Price Strategy and Management
  • Sales Management/1
  • Strategic Marketing

4 May 2020

9 May 2020

DISTANCE LEARNING

11 May 2020, 26 June 2020

Module 4

Module 4 - On-campus module: Barcelona

  • Finance for Marketing & Sales
  • International Marketing Management
  • CRM and Business Intelligence
  • Workshop: Leading and Managing People

29 June 2020

4 July 2020


DISTANCE LEARNING

6-31 July 2020
17 Aug-4 Sept 2020

Module 5

Module 5 - On-campus module: Madrid

  • Sales Management/2
  • Marketing Analytics in the Era of Big Data
  • Workshop: Social Media Marketing
  • Project Work Launch (SDA Bocconi and ESADE)

7 Sept 2020

12 Sept 2020

DISTANCE LEARNING

14 Sept 2020, 30 Oct 2020

Module 6

Modulo 6 - On-campus module: Milano

  • Marketing Creativity and Innovation
  • Digital Business & 360° Communication

2 Nov 2020

5 Nov 2020


DISTANCE LEARNING

9 Nov-22 Dec 2020
11-22 Jan 2021

Module 7

Modulo 7 - Barcelona

  • F2F Workshop: Communication & Negotiation Skills
  • Business Project Presentation

10 Feb 2021

12 Feb 2021

GRADUATION CEREMONY - BARCELLONA

12 Feb 2021

Individual Executive Coaching

EMMS provides individual assessment and development of Professional Competences and Sales Skills, so that each participant will develop a plan to improve their professional profile. The applications used are Predictive Index, PRO and SSAT provided by PI Worldwide. They combine tests and personal guidance conducted by Prímula Asesores.

Field Projects

You will be expected to carry out a business project for a company, which represents a practical, real-life application of skills and knowledge gained in classroom.

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A Successful Blended Learning Model

On-campus modules and exams take up 32 working days and 4 Saturday mornings and are divided between Italy and Spain. Overall, 50% of the Executive Master in Marketing & Sales sessions are face-to-face and 50% are in distance learning.

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More about EMMS

Faculty

Director and Team, EMMS Faculty
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General Information, Orientation Meeting, Skype Chat

Meet The EMMS
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events

SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.