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Full-Time MBA EMBA GEMBA Management Marketing Finance Strategy Sales

Program

16 courses and 5 face-to-face workshops divided into 7 part-time modules. Here are the numbers of a program that explores all aspects of marketing & sales, including Digital Business & 360° Communication, Big Data Analysis, Social Media Marketing and CRM and Business Intelligence. The courses are the building blocks for your EMMS experience, and they provide a common language for all participants. Furthermore, in the workshops you will have the opportunity to address particular issues from a new perspective. Finally, with field projects, you will put what you have learned into action.

Structure

19th edition,
from March 2025 to April 2026*

Module 1

Module 1 - Milano module at SDA Bocconi Campus

Marketing Management
Channel & Retail Management
Workshop: Consumption Innovation.

10 Mar 2025

15 Mar 2025

MODULE 1 - DISTANCE LEARNING

17 Mar 2024

2 May 2024

Module 2

Module 2 - Barcelona module at Esade Campus

Marketing Research
International Marketing Management
Marketing Analytics in the Era of Big Data
Workshop: Leading and Managing People

5 May 2025

10 May 2025

MODULE 2 - DISTANCE LEARNING

12 May 2025

27 June 2025

Module 3

Module 3 - Madrid module at ESADE Campus

Finance for Marketing & Sales
Brand Management
Sustainable Marketing
F2F Workshop from blockchain to Metaverse.

30 June 2025

5 July 2025

MODULE 3 - DISTANCE LEARNING

7 July 2025

12 Sept 2025

Module 4

Module 4 - Milano module at SDA Bocconi Campus

Digital Marketing & Integrated Communication
Sales Management
Strategic Marketing Management

15 Sept 2025

20 Sept 2025

MODULE 4 - DISTANCE LEARNING

22 Sept 2025

7 Nov 2025

Module 5

Module 5 - Barcelona module at Esade campus

Social Media Marketing
Sales Management 2
CRM and AI for Marketers & Sellers
Field Project Launch (SDA Bocconi and Esade)

10 Nov 2025

15 Nov 2025

MODULE 5 - DISTANCE LEARNING

17 Nov - 22 Dec 2025

7 Jan - 23 Jan 2026

Module 6

Modulo 6 - Roma module at SDA Bocconi Campus

Marketing Creativity & Innovation
Price Strategy and Management
Field Project

26 Jan 2026

29 Jan 2026

MODULE 6 - DISTANCE LEARNING

2 Feb 2026

27 Mar 2026

Module 7

Modulo 7 - Barcelona Module at Esade Campus

F2F Workshop: Negotiation Skills
F2F Workshop: Communication & Public Speaking
Field Project Presentation

8 Apr 2026

10 Apr 2026

GRADUATION CEREMONY - BARCELONA

* SDA Bocconi and Esade reserve the right to make any changes to the contents (rules, curriculum, courses)

Individual Executive Coaching

EMMS provides individual assessment and development of professional competences and sales skills, so that each participant will develop a plan to improve his/her professional profile. The applications used are Predictive Index, PRO and SSAT provided by PI Worldwide. These combine tests and personal guidance conducted by Prímula Asesores.

The workshop has two parts: Leading People and Leading Yourself. During the Leading yourself section, students will use Esade Lead, a platform for the development of leadership skills. The outputs of the program are used to work with professional coaches on the weak areas of each participant detected in the previous work.

Field Projects

You will be expected to carry out a business project for a company, which represents a practical, real-life application of skills and knowledge gained in classroom.

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A Successful Blended Learning Model

On-campus modules and exams take up 32 working days and 4 Saturday mornings and are divided between Italy and Spain. Overall, 50% of the Executive Master in Marketing & Sales sessions are face-to-face and 50% are in distance learning.

Faculty

Director and Team, EMMS Faculty

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General information, orientation & meeting

Meet The EMMS

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events

SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.