Davide Reina

Curriculum Vitae

Davide Reina is Senior Lecturer of Marketing at SDA Bocconi School of Management, Milan, and SDA Bocconi Asia Center, Mumbai.

His main areas of interest are: strategic marketing, innovation, customer centricity. The industries he is mostly focusing on are: B2B, automotive, retail and luxury.

At SDA Bocconi he is responsible for the Value Delivery Programme at the EMBAWE (Executive MBA Week-end) and is in charge of the marketing programme for the Full-time MBA at the SDA Bocconi Asia Center. Furthermore, he is teaching the marketing module of MISA (Master in Entrepreneurship and Business Strategy) and Master FIFA (International Master of Sport Management), and he is responsible for the Retail Module at the MAFED (Master in Fashion, Experience and Design).

Over years, he managed and taught several workshops, executive courses and consulting projects in Europe, US and China, for multinational companies operating in B2B, automotive and luxury, such as Prysmian, Fiat Industrial, Technogym. Davide won the prize as best teacher of all MBA programmes in 2010, and the prize as best professor of all executive courses in 2012.

He is a member of the boards of directors in several Italian companies, and strategy advisor of some major international corporations.

He has written five books, numerous articles, and is writing about the topic of innovation for Corriere Innovazione (Corriere della Sera). From 1995 until 2006 he worked as a manager and director of multinationals, in Europe and China.

Davide earned a Degree magna cum laude in Business Administration from Bocconi University, and a Full Time International MBA from Vlerick Business School in Belgium.

He speaks and writes fluently in both English and French. He is a passionate traveler and runner. He lives in Milan, is married and has a daughter.


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