David Jarach

David Jarach is a Senior Lecturer of Marketing and Sales at SDA Bocconi School of Management. He is also a Professor of Marketing, Pricing Analytics and Marketing of transport services at Università Bocconi.

His collaboration with SDA Bocconi began in 1995. Since then, he has held and coordinated hundreds of marketing-focused initiatives with a specific focus on Pricing and Customer Value Management. He is responsible for Pricing courses for both the Full Time MBA and the Executive Master in Marketing and Sales (EMMS). He has coordinated numerous marketing workshops and has offered management consultancy in Europe, North and South America and Asia with companies operating in the energy, optical, engineering, professional services, pharma, biomedical, aerospace, airline&airport, travel retail and automotive+H23 industries, as well as pricing consultancies for B2B environments.

His research activities focus on aviation and aerospace marketing, strategic marketing, customer value management and pricing. Currently, he is focusing on the "marketing 2020" processes, predictive analysis for pricing decisions as well as marketing in times of crisis.

He is the author of seven books (in Italian, English and Chinese), published with EGEA and Routledge. He has also published numerous essays and articles, all relating to air transport management. His latest publication is “Il Marketing ai tempi del coronavirus,”, edited by EGEA in May 2020. His works have been published inleading journals, such as the Journal of Air Transport Management, the Journal of Airport Management, the Journal of Air Transportation and the Journal of Aviation Security. He sits on the editorial board of the Journal of Air Transportation, the Journal of Airport Management, the Journal of Aviation Security and the Journal of Innovative Marketing. He has served as editorialist for air transport issues for both Italia Oggi and MF-Milano Finanza and has frequently been interviewed by the main national and international media. He has been acting as a management consultant on aviation and B2B pricing topics for the last twenty-five years and is recognized as one of the world's top experts on these issues. He has been a Visiting Professor at the Aerospace MBA at Toulouse Business School, at ESIC in Madrid and, at present, he is a Visiting Professor at the Aviation MBA at Donau University (Krems).

David earned an MSc in Business Administration from Università Bocconi.