David Jarach

Curriculum Vitae

David Jarach is Senior Lecturer of Marketing and Sales at SDA Bocconi School of Management. He is also Professor of Marketing, Marketing Management-Advanced, New Products and Product Management and Marketing of transport services at Bocconi University.

His collaboration with SDA Bocconi began in 1995. Since then, he has held and coordinated hundreds of marketing-focused initiatives with specific focus over Pricing and Customer Value Management. He is responsible for Pricing courses at both the Full Time MBA and at the Executive Master in Marketing and Sales (EMMS). He has coordinated numerous marketing workshops and has offered management consultancy in Europe, North and South America and Asia with companies operating in the energy, aviation and automotive sectors, as well as pricing consultancies for B2B environments.

His research activities focus on aviation and aerospace marketing, strategic marketing, customer value management and pricing. Currently, he is focusing on the "marketing 2020" processes as well as predictive analysis for pricing decisions.

Author of six books (in Italian, English and Chinese), published with EGEA and Routledge. He also published numerous essays and articles, all relating to air transport management. His last publication is “Marketing 2020”, edited by EGEA in January 2017. His works have been published on important journals, such as the Journal of Air Transport Management, Journal of Airport Management, Journal of Air Transportation and Journal of Aviation Security. He sits in the editorial board of Journal of Air Transportation, Journal of Airport Management, Journal of Aviation Security and Journal of Innovative Marketing. He is editorialist for air transport issues for MF-Milano Finanza and frequently interviewed by the main national and international media. He has been acting as management consultant for aviation and B2B pricing topics for the last twenty years and recognized among the world's top experts on these issues. He was Visiting Professor at the Aerospace MBA at Toulouse Business School, at ESIC in Madrid and, at present, he is Visiting Professor at the Aviation MBA at Donau University (Krems).

David earned a Degree in Business Administration from Bocconi University.

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