Paola Cillo

Marketing and Sales

Biography

Latest publications

CILLO P., RUBERA G. Come creare valore con l’economia dei dati Economia & Management, 2021, vol.2, pp.13-16
CILLO P., PRANDELLI E. A ogni campagna di marketing il suo influencer - An Influencer for Every Marketing Campaign Economia & Management, 2020, vol.4, pp.75-80
CILLO P., Nunes Joseph C., PRANDELLI E., Scopelliti Irene Changing Style in Style-changing Industries: The Role of Critics as Gatekeepers in High-end Fashion Emerald Publishing Limited, 2020, vol.42, pp.155-181
CILLO P., Griffith David A., RUBERA G. The New Product Portfolio Innovativeness–Stock Returns Relationship: The Role of Large Individual Investors’ Culture Journal Of Marketing, 2018, vol.82, no. 6, pp.49-70
CILLO P., BALOCCO F., RUBERA G. A Natural L:anguage Processing Analysis of the Effect of Quaralls on Analyst Ratingsterly CoC AMA Winter Conference, February 23-25, 2018, New Orleans, LA, United States of America
CILLO P., PRANDELLI E. Far leva sulla creatività dei consumatori per alimentare con continuità il processo innovativo: evidenze empiriche dal settore moda in Marketing, una disciplina fantastica: omaggio a Enrico Valdani Busacca Bruno, Costabile Michele (Eds),Egea, pp.187-212, 2018

Grants & Honors

Research Excellence Award - Università Commerciale Luigi Bocconi , 2020
Research Excellence Award - Università Commerciale Luigi Bocconi , 2018
Research Excellence Award - Università Commerciale Luigi Bocconi , 2013