Paola Cillo

Marketing and Sales

Biography

Latest publications

CILLO P., VERONA G. The strategic organization of innovation: State of the art and emerging challenges Strategic Organization, 2022, pp.147612702211191
Zanella P., CILLO P., VERONA G. Whatever you want, whatever you like: How incumbents respond to changes in market information regimes Strategic Management Journal, 2022, vol.43, no. 7, pp.1258-1286
CASTALDO S., BERTOLI G., CILLO P., TROILO G., VERONA G. (Eds.) Innovazione e Management. Omaggio a Salvio Vicari Egea, Milano, Italy, 2022
CILLO P., Priem R. L., VERONA G., Zanella P. Consumer-CEO interaction as catalyst for business model innovation in established firms Journal of Business Research, 2021, vol.131, pp.241-253
CILLO P., RUBERA G. Come creare valore con l’economia dei dati Economia & Management, 2021, no. 2, pp.13-16
CILLO P., PRANDELLI E. A ogni campagna di marketing il suo influencer - An Influencer for Every Marketing Campaign Economia & Management, 2020, no. 4, pp.75-80

Grants & Honors

Excellence in Research Award - Università Commerciale Luigi Bocconi , 2022
Research Excellence Award - Università Commerciale Luigi Bocconi , 2020
Research Excellence Award - Università Commerciale Luigi Bocconi , 2018
Research Excellence Award - Università Commerciale Luigi Bocconi , 2013

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