Alessandro Arbore is Professor of Practice of Marketing & Sales at SDA Bocconi School of Management.
At SDA Bocconi is Faculty Deputy of Marketing and Sales, Director of the “Marketing Excellence” Open Program. In charge of the Marketing Category for the Open Market Division and Former Director of the Executive Master in Marketing and Sales. He conducted marketing programs, workshops, research and professional projects with enterprises operating in many industries, both B2C and B2B, like automotive, energy and pharmaceutical industry.
His research activities focus on four main topics: marketing strategy, marketing of innovations, customer value management and marketing metrics.
He is the author of numerous books and articles on the subject. His works have been published in Economia & Management, Journal of the Association for Information Systems, Journal of Retailing and Consumer Services and Journal of Service Management, among others. He was Visiting at the Wharton Business School in Philadelphia.
Alessandro earned a Degree in Business Administration specialization in Marketing from Bocconi University, a Ph.D. in Public Policy and a Master in the field of Telecommunications both from George Washington University.