Alessandro Arbore

Marketing and Sales
Alessandro Arbore
Professor of Practice
Marketing Management
alessandro.arbore@sdabocconi.it

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Biography

Latest publications

ARBORE A. Competitive Cycles in a Hyper-Connected World: Everything Flows in Dynamic Strategic Thinking for Improved Competitiveness and Performance Georgette Andraz, Helder Carrasqueira, Rosaria Pereira, Rita Baleiro(Ed), IGI Global, chap. 4, pp.89-113, 2020
MANDELLI A., ARBORE A. Marketing Digitale - II edizione Egea, Milano, Italy, 2019
ARBORE A., BUSACCA B. Come sta cambiando il marketing in Business next. Non è solo questione di tecnologie A.Beltratti, A.Bezzecchi (Eds),Egea, chap. 2, pp.27-56, 2018
ARBORE A. La prospettiva strategica del marketing in Marketing. Una disciplina fanstastica. Omaggio a Enrico Valdani B.Busacca, M.Costabile(Ed), Bocconi University Press - BUP, pp.55-70, 2018
ARBORE A. Perché tenere d'occhio il prezzo psicologico 2018, Economia & Management, Milano
ARBORE A. Multi-revenue model: il caso Amazon 2017, SDA Bocconi, Milano, Italy

Grants & Honors

Rotman School of Management Teaching Award - Rotman School of Management , 2020
Best Papers Awards of the Sixty-Ninth Annual Meeting of the Academy of Managemen - Academy of Management , 2009

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