Alessandro Arbore

Curriculum Vitae

Alessandro Arbore is Professor of Practice of Marketing at SDA Bocconi School of Management.
At SDA Bocconi he is Faculty Deputy of the Marketing and Sales group, Director of the international programs "Senior Management Program” and "Customer-based strategies & new revenue model". He is also in charge of the course "Digital For Non Digital Managers" and of the Marketing Category for the Open Market Division. Former Director of the Executive Master in Marketing and Sales, in parthership with Esade Business School. He teaches Strategic Marketing in the Executive MBA and GEMBA programs. He conducted marketing courses, workshops, research and professional projects with enterprises operating in many industries, both B2C and B2B, like automotive, energy and pharmaceutical industry.
His research activities focus on four main topics: market strategies and competition, marketing of innovations, customer value management and marketing metrics.
He is the author of numerous books and articles on the subject. His works have been published in Economia & Management, Journal of the Association for Information Systems, Journal of Retailing and Consumer Services and Journal of Service Management, among others. He was Visiting at the Wharton Business School, University of Pennsylvania, USA.
Alessandro Arbore earned a Degree in Business Administration specialization in Marketing from Bocconi University, a Ph.D. in Public Policy and a Master in the field of Telecommunications both from George Washington University, Washington D.C.