Laura Colm

Marketing and Sales


Latest publications

CAIOZZO P., COLM L., GUENZI P., SISTI M. A. Dieci aree di azione per ridisegnare la funzione vendite Economia & Management, 2022, no. 4, pp.83-91
Colm L. I. M., COLM L. Strategies to Improve B2B Customer Relationships Through Digitally Enabled Experiences in Handbook of Research on Digital Innovation and Networking in Post-COVID-19 Organizations Ana Pego (Eds),IGI Global, chap. 2, pp.18-35, 2022
COLM L., ORDANINI A. Forgiare il Futuro. L'effectuation Theory e il Percorso Imprenditoriale di Loccioni Egea, Milano, Italy, 2021
COLM L., ORDANINI A. Facing Supply Chain Disruptions: Strategies to Ensure Relational Continuity in The Impact of COVID-19 on Supply Chain Management Richard Wilding (Eds),Proud Pen, chap. 4, pp.55-72, 2021
COLM L., ORDANINI A., Bornemann T. Dynamic Governance Matching in Solution Development Journal of Marketing, 2020, vol.84, no. 1, pp.105-124
COLM L., ORDANINI A., Parasuraman A. When Service Customers Do Not Consume in Isolation Journal of Service Research, 2017, vol.20, no. 3, pp.223-239

Grants & Honors

Finalist and runner-up – Best dissertation award – AMA-SERVSIG (Services Special Interest Group) - AMA - American Marketing Association , 2022
Teaching Award - Graduate School - Università Commerciale Luigi Bocconi , 2021
Best case study – ASFOR GSE Research/Greenleaf Publishing , 2016
Lyam Glynn research scholarship – AMA-SERVSIG (American Marketing Association - Services Special Interest Group) and Arizona State University , 2014

Related Articles

The transformation of omnichannel sales at Olympus
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Dynamic governance matching for solution development
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