Laura Colm

Marketing and Sales


Latest publications

COLM L., Ordanini Andrea, Bornemann Torsten Dynamic Governance Matching in Solution Development Journal Of Marketing, 2020, vol.84, no. 1, pp.105-124
COLM L., Ordanini Andrea, Parasuraman A. When Service Customers Do Not Consume in Isolation Journal Of Service Research, 2017, vol.20, no. 3, pp.223-239
COLM L., CARÙ A. Two faces of the same coin: how the interplay between organizational and territorial culture builds the concept of service culture Mercati E Competitività, 2016, no. 3, pp.87-109
CARÙ A., COLM L., Cova Bernard Innovating Services Through Experiences: An Investigation of Servicescape‚Äôs Pivotal Role in Service Innovation Marja Toivonen (Eds),Springer Japan, pp.149-170, 2016