Laura Colm

Marketing and Sales


Latest publications

Colm L. I. M., COLM L. Strategies to Improve B2B Customer Relationships Through Digitally Enabled Experiences in Handbook of Research on Digital Innovation and Networking in Post-COVID-19 Organizations Ana Pego (Eds),IGI Global, chap. 2, pp.18-35, 2022
COLM L., ORDANINI A. Forgiare il Futuro. L'effectuation Theory e il Percorso Imprenditoriale di Loccioni Egea, Milano, Italy, 2021
COLM L., ORDANINI A. Facing Supply Chain Disruptions: Strategies to Ensure Relational Continuity in The Impact of COVID-19 on Supply Chain Management Richard Wilding (Eds),Proud Pen, chap. 4, pp.55-72, 2021
COLM L., ORDANINI A., Bornemann T. Dynamic Governance Matching in Solution Development Journal of Marketing, 2020, vol.84, no. 1, pp.105-124
COLM L., ORDANINI A., Parasuraman A. When Service Customers Do Not Consume in Isolation Journal of Service Research, 2017, vol.20, no. 3, pp.223-239
COLM L., CARÙ A. Two faces of the same coin: how the interplay between organizational and territorial culture builds the concept of service culture Mercati e Competitività, 2016, no. 3, pp.87-109

Grants & Honors

Finalist and runner-up – Best dissertation award – AMA-SERVSIG (Services Special Interest Group) - AMA - American Marketing Association , 2022
Teaching Award - Graduate School - Università Commerciale Luigi Bocconi , 2021
Best case study – ASFOR GSE Research/Greenleaf Publishing , 2016
Lyam Glynn research scholarship – AMA-SERVSIG (American Marketing Association - Services Special Interest Group) and Arizona State University , 2014

Related Articles

Gli end-user e il futuro della mobilità sostenibile
Required time 9 min
Dynamic governance matching for solution development
Required time 6 min