This event offers a unique opportunity to explore the fashion and luxury industry through the insights of Professor Vittoria Veronesi, MAFED Director and Associate Professor of Practice in Strategy & Operations Management.
Fashion is much more than clothing: it is creativity, non-verbal communication, and the expression of dreams. It represents an ever-evolving sequence of trends and stylistic transformations, shaped by a complex value chain and diverse business models addressing different market segments. At the top of the segmentation pyramid lie luxury brands, distinguished by unique features that set them apart in the global marketplace. But what are the critical success factors driving luxury fashion today?
Through a variety of real-world examples, Professor Veronesi will highlight how luxury brands combine innovation, heritage building, and emotional connection with consumers. The session will also shed light on the dynamic growth forecasts of the fashion industry and the pressing environmental challenges related to production and consumption, offering participants a comprehensive overview of one of the world’s most fascinating and influential sectors.
The conversation will also offer a detailed overview of SDA Bocconi’s MBAs and Specialized Masters. You will learn how these programs are designed to prepare future leaders, aligning with global trends while cultivating skills to navigate tomorrow's business challenges.
An alumna testimonial will further enrich the evening, sharing personal perspectives on the impact of SDA Bocconi’s programs on both career development and mindset.
Lecture: Understanding the fashion ecosystem and the success factors of the luxury business
Presentation of SDA Bocconi and its MBAs and Specialized Masters
Speaker:
Moderator:
Alumna testimonial
Q&A Session
Networking Cocktail