Add More Value to Creativity.
The Master in Fashion, Experience & Design Management (MAFED) is an intensive 1-year full-time program offering 70 ECTS/ CFU credits.
It provides you with solid management skills tailored for highly creative industries.
MAFED empowers you by combining the power of imagination with enhanced methodologies and analytical capabilities. It fosters consistent strategies and carefully targeted marketing initiatives, enabling you to create lasting, engaging, and imaginative brands that stand the test of time.
Who is it for?
MAFED is the right Master for you if:
MY MAFED in 60 seconds – Elio Di Gregorio
MY MAFED in 60 seconds – Ella Phillips
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Inspired by Italy’s cultural heritage, SDA Bocconi School of Management shows its expertise in three of the highlights of Italian Excellence, namely the arts, fashion and design and food and beverage. |
“My commitment is to build on the trusted heritage of the MAFED and maintaining its leadership position at international levels, so that it can make a real difference for your next job.
My promise is to make your experience through this journey unforgettable, not only because of the excellent program we are designing for you, but also thanks to the unique contributions of our impressive partner companies, and an alumni network that is going to represent a major asset for the rest of your personal and professional life.”
“Young generations of customers today seek fashion with a purpose, the integration of craftsmanship and technology allows tradition and innovation to merge into a single paradigm, while traditionally product-driven companies are becoming more experience-focused.
Although the fashion and design business landscape rapidly evolves, one thing stays still: companies that want to make their business competitive are constantly looking for competent talents. I pledge to offer you a full-time master’s program that combines creativity with a strong and rigorous managerial approach, making the MAFED experience an unforgettable life-changing journey.”
"MAFED is not just an educational journey, but it is also an extraordinary, enriching and emotional experience in the future of fashion, customer experience and design management.
I am excited to walk with the students towards a life-changing learning opportunity in highly creative industries, bringing my authentic passion for an incredibly fast-growing sector where it becomes increasingly relevant to acquire solid managerial skills and an entrepreneurial mindset."
Why would you recommend the SDA Bocconi MAFED?
MAFED equips you with the edge you need to become an international and well-networked fashion/design management professional. You have the opportunity to build up relevant management knowledge tailored to the respective industries, whilst gaining valuable "real-world" experience in projects with leading companies of the fashion/design industry. This combination of academic excellence, practical application of learnings and networking opportunities is unique from my perspective and sets the stage for the next step in your career.
What has impressed you most about the SDA Bocconi MAFED?
The strength of MAFED relies upon a diverse student body from different professional backgrounds, countries and all ways of thinking. Even if I had studied and worked abroad before, I had never experienced working with such an international crowd of people. It was demanding, but also very intriguing to overcome cultural differences, learn about different ways of working and to work on great projects together. This way I could not only build a strong professional network for the future, but also real friendships with people from all over the world.
Describe your SDA Bocconi experience and the importance of taking an International Master in Milano, at SDA Bocconi.
Milan is one of the fashion and design capitals in the world. Fashion brands such as Prada, Gucci and Versace have their headquarters in the city as well as the leading luxury e-commerce Yoox Net-a-Porter. The proximity to the industry was a great benefit for my learning experience as we had the opportunity to discuss with guest speakers, participate in company visits and worked on field projects with major Italian fashion brands.
MAFED was a whirlwind, life changing year that I will never forget, and by which I am forever changed. In the middle of a global pandemic, I, like many of my classmates, took the crazy chance to move to a new country while the whole world was still upside down, unsure of how classes would be held and what our daily lives would look like. We felt the fear and we did it anyway - our very own crash course in learning to trust our instincts.
If there’s anything covid-19 has taught us, it’s that we are resilient. Things may not always go as planned, but we were able to adapt and persevere. Covid-19 also taught us just how quickly the world moves, just how quickly the world changes. Our year flew by quicker than I would ever have imagined. When I look back, I wonder how we managed to fit it all in: all the classes we started, all the project and exams we carried forward. Nevertheless, amidst the stress, the late nights, the many group projects, and the hours spent pouring over slides and notes we made it, yet another reminder that nothing worth having comes easy.
Most importantly, I can say, without a doubt, that this year was well-spent, having learned a lot about business, fashion, and myself. We learned, we grew personally and professionally and we will all become better people and employees for it. And one day, I can only hope we will each be invited back to Bocconi to tell the future MAFED students how this incredible experience had helped us achieve our dream career.
