Add More Value to Creativity

The Master in Fashion, Experience & Design Management (MAFED) is an intensive 1-year full-time program that is taught entirely in English and attracts students from all over the world. MAFED provides you with the most solid management skills to work in highly creative industries, where the value of an unlimited imagination needs to be combined with analytical capabilities, consistent strategies, and carefully targeted marketing initiatives.


MAFED Perspectives
MAFED Perspectives


  • You want a managerial role in a fashion, luxury, or design company.
  • You want to work in companies that create unique customer experiences.
  • You want to come into contact with the industrial world, where things happen.
  • You want to prepare for all this in Milan, an international and challenging environment, and the symbol of Italian Style worldwide.


MAFED Partnerships

Our partners are brands and companies that represent the excellence of Italian lifestyle, and they share with our students their philosophy and business culture. Fondazione Altagamma is the official sponsor of the MAFED. They support the program financially, they contribute with business testimonials and seminars on key issues, and enrich the experience in many other ways.

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Italian Excellence

Inspired by Italy’s cultural heritage, SDA Bocconi School of Management shows its expertise in three of the highlights of Italian Excellence, namely the arts, fashion and design and food and beverage.

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Personalized Orientation

MAFED is a challenge to be taken on with a strong dedication. The Recruiting and Admissions team will be happy to arrange an individual orientation meeting at school to answer your questions and give you personalized advice. We can also do this by phone or Skype.

SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.

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Contact us for more information, to arrange a meeting, request to visit the school, or attend a class.

Key Facts

Int'l Students

from 23 Countries

Study Tours

Paris, Madrid, NY (On a fee-paying basis)


found a new job 1 year after Graduation 

“My commitment is to build on the trusted heritage of the MAFED and keep maintaining its leadership position at international levels, to make a real difference for your next job position.

My promise is to make your experience through this journey unforgettable, not only thanks to the excellent program we are designing for you, but also thanks to the unrepeatable contributions of an impressive company, and an alumni network that is going to represent a major asset for the rest of your personal and professional life.”

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Emanuela Prandelli
MAFED Director



Class Size




Average Work Experience


Average Age

Although less affected by the crisis than other sectors, fashion has also recently had to adopt adaptive strategies. How has it changed, what are its peculiarities and what challenges must it face today?

My answer will consider this from the viewpoint of two different experiences: the first Italian, with a luxury company like Valentino, the second American, with Tory Burch, which is a company more orientated to affordable luxury. Despite their marked differences, in many respects their approach was the same. What both companies have done was focus on the product, that is paying more attention to quality, to what customers want, and to the structure of the offering. From the selection of suppliers and the search for new talent, to the care for all of the components (creative and materials), all of which are crucial for the success of a product. It is an effort that I have noticed in all segments of the offer. They have also developed an awareness that “specialization” is important: a company needs to focus on what they do best and enhance that aspect. This is not only to optimize the quality/price ratio, but also to give credibility to the products: the companies that have been able to keep this promise are those that have survived the crisis and come out stronger. I have in mind a number of examples of companies that succeeded and companies that did not.

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Watch the Online Session with Paolo Riva and MAFED Director

Paolo Riva - Italian
MAFED 2002
Founder at Paolo Riva Consulting - Former CEO, Diane von Furstenberg

MAFED allows students to open their minds and embrace the diversity that surrounds them in their everyday learning.
The program does not limit the learning of students to the classroom, but instead students are taught to deal with different cultures and to thrive on challenges by working together.
MAFED also provides a competitive environment to students, therefore allowing them to continuously learn about others and themselves.
Students are supported with knowledgeable and approachable faculty, as well as fellow students who contribute their experiences working in the Fashion and Design industry.

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Patricia Roselle Salinas Limcaoco - Filipino
MAFED 2013

Next Steps

Feb 2019
Applications Review Start
20 Sep 2019
Application Deadline
Nov 2019
Optional Online Pre-Courses Start
13 Jan 2020
Program Start
Nov 2020
Program End

The SDA Bocconi Experience

More about MAFED


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