Add More Value to Creativity.

Next Start 20 Jan 2025
Duration 12 Months
Language English
Format Full-Time
Avg. working
3.2 years
Where Milano

The Master in Fashion, Experience & Design Management (MAFED) is an intensive 1-year full-time program offering 70 ECTS/ CFU credits.
It provides you with solid management skills tailored for highly creative industries.

MAFED empowers you by combining the power of imagination with enhanced methodologies and analytical capabilities. It fosters consistent strategies and carefully targeted marketing initiatives, enabling you to create lasting, engaging, and imaginative brands that stand the test of time.

Digital Strategy in partnership with

Who is it for?

MAFED is the right Master for you if:

  • You want a managerial role in a fashion, luxury, or design company.
  • You want to work in organizations that create unique customer experiences.
  • You want to launch your own venture in these symbol-intensive industries.
  • You want to engage with the power of industry.
  • You want to prepare for all this in Milan, an international and challenging environment, and the well-recognized symbol of Italian style and excellence worldwide.



MY MAFED in 60 seconds – Elio Di Gregorio

MY MAFED in 60 seconds – Ella Phillips




Italian Excellence

Inspired by Italy’s cultural heritage, SDA Bocconi School of Management shows its expertise in three of the highlights of Italian Excellence, namely the arts, fashion and design and food and beverage.

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Why choose us?

1. Build a Solid Career in a Fast-Moving Business World

The program’s structure is highly interdisciplinary. At the end of the program you will have a solid understanding of business planning, marketing, supply chain, finance, accounting, and control tools, and you will be able to apply advanced product, brand, sales and retail management techniques in a fast-moving and global business environment.

2. A Network of Relevant Partnerships

Our partners are companies that represent the excellence of Italian lifestyle, well-renowned at the worldwide level, and they share with our students their philosophy and business culture. Fondazione Altagamma supports the program financially, contributing business testimonials and seminars on key issues that greatly enrich the overall MAFED experience. YNAP is MAFED's technical partner, supporting the program on initiatives related to digital strategy and ecommerce.

3. World-Class Faculty

MAFED faculty is composed of top scholars into the field, who are well known at the global level for their talks and top-notch research, developed in collaboration with the leading companies in these sectors.

4. Top Guest Speakers

You will enhance your skills through the opportunity to systematically interact with top managers participating in classes as guest speakers and delivering business cases for joint discussion.

5. We care about your professional future

MAFED supports you also in preparing your career development with the Career Management Program, a dynamic meeting point for cultures and opportunities that offers you advice and dedicated services.

6. Italian Excellence

Having long been the hub of fashion, creativity and design, Milano is the ideal campus to fully discover Italian Excellence. This full immersion helps participants to understand how fashion brands have leveraged their cultural history, while at the same time being innovative and contemporary at a global level.

7. International environment in Milan, Italy

You will be exposed to a unique international environment that encourages you to explore differences and celebrate diversity. You will be able to take part in globally recognized events that attract visitors from all over the world, such as Milan Fashion Weeks and Design Week.

8. Study Tours

You will have the chance to enjoy 3 study tours, to experience in the field what you learn in class, visiting boutiques and meeting local managers. Paris and Madrid are available to all MAFED students, while New York and the Italian Grand Tour are linked to the specialisms chosen at the end of the Master.

9. Fashion and Hospitality Concentrations

You will have the possibility to choose, in the very last mile of the Program, between 2 different elective concentrations: Go-To-Market in a Fashion and Design Global Landscape or Experience & Hospitality. It involves 5 courses, a dedicated study tour and 8 weeks full time field-project related to the chosen concentration. 



Employed 3 Months from Graduation


Top Guest Speakers

Study Tours

Experience an amazing Study Tour: Paris, Madrid, New York or Italian Grand Tour


Program with LVMH & Loro Piana

Scholarships and Tuition Waivers

The MAFED class


Class Size


International Students


Average working experience


Average Age

Inside My MAFED SDA Bocconi programs offer a unique and personalized learning experience. Enter the world of MAFED to discover its unique contents.

“My commitment is to build on the trusted heritage of the MAFED and maintaining its leadership position at international levels, so that it can make a real difference for your next job.

My promise is to make your experience through this journey unforgettable, not only because of the excellent program we are designing for you, but also thanks to the unique contributions of our impressive partner companies, and an alumni network that is going to represent a major asset for the rest of your personal and professional life.” 



Emanuela Prandelli

"MAFED is not just an educational journey, but it is also an extraordinary, enriching and emotional experience in the future of fashion, customer experience and design management.
I am excited to walk with the students towards a life-changing learning opportunity in highly creative industries, bringing my authentic passion for an incredibly fast-growing sector where it becomes increasingly relevant to acquire solid managerial skills and an entrepreneurial mindset."



Chiara Piancatelli

What they say about us

I am Eugenia Giorgi, 26-year-old, MAFED class of 2022, awarded with a partial merit-based scholarship and graduated Cum Laude. Besides being the most enriching and unforgettable journey of my life, MAFED really taught me how to enhance beauty and style into completely different environments with a global perspective. With luxury brands having to interact with consumers in an omni-channel, AI-powered world, MAFED gave me the chance to deep dive into customer experience and centricity through an insightful week-long Digital Strategy & E-commerce course in partnership with YOOX Net-a-Porter, learning how to proactively react to a fast-paced and forever changing online environment. I am now working as a Brand Specialist at Amazon, the most customer-centric, data-driven and innovative company in the world. My job encompasses consulting some of the most renowned Italian top-tier family-based companies within the wine industry providing them with business advices to improve their presence on Amazon and consequently on other marketplaces. I am glad I put in practice every day MAFED's fundamentals.

linkedin profile

Eugenia Giorgi - Italian
MAFED 2022

MAFED was a whirlwind, life changing year that I will never forget, and by which I am forever changed. In the middle of a global pandemic, I, like many of my classmates, took the crazy chance to move to a new country while the whole world was still upside down, unsure of how classes would be held and what our daily lives would look like. We felt the fear and we did it anyway - our very own crash course in learning to trust our instincts.

If there’s anything covid-19 has taught us, it’s that we are resilient. Things may not always go as planned, but we were able to adapt and persevere. Covid-19 also taught us just how quickly the world moves, just how quickly the world changes. Our year flew by quicker than I would ever have imagined. When I look back, I wonder how we managed to fit it all in: all the classes we started, all the project and exams we carried forward. Nevertheless, amidst the stress, the late nights, the many group projects, and the hours spent pouring over slides and notes we made it, yet another reminder that nothing worth having comes easy.
Most importantly, I can say, without a doubt, that this year was well-spent, having learned a lot about business, fashion, and myself. We learned, we grew personally and professionally and we will all become better people and employees for it. And one day, I can only hope we will each be invited back to Bocconi to tell the future MAFED students how this incredible experience had helped us achieve our dream career.

linkedin profile

Hailey Druker - Canadian
MAFED 2022


Upcoming face-to-face meetings
May 2024 18:00 - 19:00 | LOCAL TIME
Changed by Women – storie di imprenditorialità al femminile
Language ITALIAN
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Upcoming online sessions
Jun 2024 18:00 - 19:00 | CEST
MAFED Stories: Chat with the Current Students
Language ENGLISH
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Personalized Orientation

MAFED is a challenge to be taken on with a strong dedication. The Recruiting and Admissions team will be happy to arrange an individual orientation meeting at school to answer your questions and give you personalized advice. We can also do this by phone or remotely.

SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.


See all events

Contact us for more information, to arrange a meeting, request to visit the school, or attend a class.

Next Steps

March 2024
Applications Review Start

Go to admissions

1 July 2024
2nd Tuition Waiver Deadline
9 Oct 2024
Application Deadline
20 Jan 2025
Program Start
Dec 2025
Program End

News & Social

13 July 2023
Fornasetti: the strategy of an atelier amid art and digital
During an insightful interview, Managers of the famous luxury brand shared their experience and ...
Learn More
13 June 2023
Dissecting Symbol Intensive Brands
A discussion with Stefania Saviolo on Brand Equity in high-end markets and an innovative ...
Learn More

More about MAFED