Master in Fashion, Experience & Design Management

Add more value to creativity.

The Master in Fashion, Experience & Design Management (MAFED) is an intense, 1-year full-time program that is taught entirely in English and attracts students from all over the world.
MAFED provides robust management competences to participants who are willing to work in highly creative industries, where unlimited imagination needs to be combined with analytical skills, consistent strategies, and carefully targeted marketing initiatives.




MAFED is the Master for you if

  • You aspire to take on a managerial role in a fashion, luxury or design-based company, or you are interested in developing your start-up in these sectors.

  • You are interested in experience-products and want to work in businesses that create unique customer experiences

  • You are looking for a program that gives you direct exposure to the industry world, where things happen

  • You want to obtain a qualification that is in line with your objectives

  • You want a recognized International Specialized Post-Graduate and Post-Experience Master, for International profiles with professional experience. 

Italian Excellence

Inspired by Italy’s cultural heritage, SDA Bocconi School of Management shows its expertise in three of the highlights of Italian Excellence, namely the arts, fashion and design and food and beverage.

Italian Excellence


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"Italy is my campus that extends well beyond the walls of the SDA Bocconi building. Travelling across cities from place to place embracing the differences in the italian culture from the food to the dialects, has truly been  an eye opening experience."

Bassel Awada - Lebanese | MAFED 2018

10 Reasons Why

Why choose a Master in Fashion, Experience & Design Management in Italy, at SDA Bocconi?

What MAFED can offer you

The program, with its focused approach and its close links with the most relevant industry players, will enable you to:

  • Receive specialized management education and tools in one of the top world’s fashion and design capitals, where many high-profile events take place every year;

  • Interact with a dedicated F&D academic and professional Faculty;

  • Learn about new trends and successful business models moving between fashion and design based industries and across segments, from luxury to fast fashion retailers;

  • Get familiar with the opportunities to rely on digital environments in high-touch businesses;

  • Visit the best fashion and design companies, including factories, showrooms, and flagship stores;

  • Join an international network made of students from over twenty nationalities and almost 500 Alumni worldwide.

MAFED Highlights

  • MAFED is offered with the support of Altagamma, an association of internationally renowned Italian companies operating in the high end of the market.

  • MAFED is an AACSB accredited Master program.

#Repost @gib_kittinart
Doing our field project in Venice! #adayinvenice #withthedreamteam #mafed #sdabocconi
Wonderful field trip #mafed #sdabocconi #vitalebarberiscanonico #fashion #fabrics
'Some things can not be made by technology!' #BottegaVeneta #Mafed
Ulrike De Maeseneire, Belgian | MAFED 2013

Benefits of choosing MAFED

01. Excellence in the field and powerful networks

SDA Bocconi, Università Bocconi and Altagamma have formed a powerful partnership. Thanks to this long-term collaboration, many business leaders from highly successful companies have taught classes alongside resident and visiting professors.
MAFED Alumni constitute a vast network of professionals with whom you can talk and share your experience. Altagamma, SDA Bocconi’s Fashion & Design Platform and Bocconi Alumni Association add even more value to this invaluable community.

02. Forming Managers for Fashion & Design

We designed this master program moved by the intent to educate talented young people about the culture of result-oriented creativity.
Every day, fashion and design-based companies have to solve the trade-off and potential tensions between management roles and creative people responsible for style and communication.
Therefore, ad-hoc management approaches are needed.

03. Professional development

Participants are prepared for filling specific professional roles such as business unit/brand manager, licensing manager, area manager, retail manager, product manager, merchandiser, digital strategists, communication manager, customer relationship manager, and supply chain manager. Yet, all roles will share a common understanding and vision about the culture of excellence, a result-oriented creativity, and sensitivity for aesthetics and market trends.
Managerial tools (for instance, related to product development, brand identity and retail management) used in fashion and design-based companies can also be successfully applied to other sectors and industries.

04. Milano, Italy

As a future manager within fashion, luxury and design-based companies, Milano gives you better opportunities in these industrial fields than anywhere else.
The Italian leadership position is grounded in a worldwide well-recognized unique taste and sensitivity for beauty, but it is also triggered by the exclusive capability of an exceptional industrial pipeline, which conceives and carries out very creative projects. "Industrialisation of creativity" or a "market-oriented craftsmanship" has always been at the roots of the Italian system competitive advantage at an international level. The unique asset of MAFED is to allow its participants to immerse themselves within this culture of excellence for one year, thanks to selected company visits, the contribution by outstanding guest speakers, the discussion of real case histories, and the participation in ambitious field projects.

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