The Master in Fashion, Experience & Design Management (MAFED) is an intensive 1-year full-time experience that provides you with solid management skills to work in highly creative industries, empowering you to combine the power of imagination with enhanced methodologies and analytical capabilities, consistent strategies and carefully targeted marketing initiatives, enabling you to create lasting, engaging, and imaginative brands that stand the test of time.

Emanuela Prandelli - MAFED Director

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Who is it for?

MAFED is the right Master for you if:

You want a managerial role in a fashion, luxury, or design company.
You want to work in organizations that create unique customer experiences.
You want to launch your own venture in these symbol-intensive industries.
You want to engage with the power of industry.
You want to prepare for all this in Milan, an international and challenging environment, and the well-recognized symbol of Italian style and excellence worldwide.

MY MAFED in 60 seconds – Elio Di Gregorio

MY MAFED in 60 seconds – Ella Phillips

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Italian Excellence

Inspired by Italy’s cultural heritage, SDA Bocconi School of Management shows its expertise in three of the highlights of Italian Excellence, namely the arts, fashion and design and food and beverage.

Why choose us?

1. Build a Solid Career in a Fast-Moving Business World

The program’s structure is highly interdisciplinary. At the end of the program you will have a solid understanding of business planning, marketing, supply chain, finance, accounting, and control tools, and you will be able to apply advanced product, brand, sales and retail management techniques in a fast-moving and global business environment.

2. A Network of Relevant Partnerships

Our partners are companies that represent the excellence of Italian lifestyle, well-renowned at the worldwide level, and they share with our students their philosophy and business culture. Fondazione Altagamma supports the program financially, contributing business testimonials and seminars on key issues that greatly enrich the overall MAFED experience. YNAP is MAFED's technical partner, supporting the program on initiatives related to digital strategy and ecommerce.

3. World-Class Faculty

MAFED faculty is composed of top scholars into the field, who are well known at the global level for their talks and top-notch research, developed in collaboration with the leading companies in these sectors.

4. Top Guest Speakers

You will enhance your skills through the opportunity to systematically interact with top managers participating in classes as guest speakers and delivering business cases for joint discussion.

5. We care about your professional future

MAFED supports you also in preparing your career development with the Career Management Program, a dynamic meeting point for cultures and opportunities that offers you advice and dedicated services.

6. Italian Excellence

Having long been the hub of fashion, creativity and design, Milano is the ideal campus to fully discover Italian Excellence. This full immersion helps participants to understand how fashion brands have leveraged their cultural history, while at the same time being innovative and contemporary at a global level.

7. International environment in Milan, Italy

You will be exposed to a unique international environment that encourages you to explore differences and celebrate diversity. You will be able to take part in globally recognized events that attract visitors from all over the world, such as Milan Fashion Weeks and Design Week.

8. Study Tours

You will have the chance to enjoy 3 study tours, to experience in the field what you learn in class, visiting boutiques and meeting local managers. Paris and Madrid are available to all MAFED students, while New York and the Italian Grand Tour are linked to the specialisms chosen at the end of the Master.

9. Fashion and Hospitality Concentrations

You will have the possibility to choose, in the very last mile of the Program, between 2 different elective concentrations: Go to market in a fashion and design global landscape or Food experience and hospitality management. It involves 5 courses, a dedicated study tour and 8 weeks full time field-project related to the chosen focus.

Highlights

5th

in EU ranking

5th in European B-Schools Financial Times

96,9%

Graduates

employed 1 year from graduation

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50+

Top Guest Speakers

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4 Study Tours

Experience an amazing Study Tour: Paris, Madrid, New York or Italian Grand Tour

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1 Mentoring

Program with LVMH & Loro Piana

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21+

Mafed editions over the years

5 Reasons for MAFED

Scholarships and Tuition Waivers

2 PARTIAL TUITION WAIVERS AVAILABLE FOR 2023 MAFED EDITION

The MAFED class

57 Students

Class Size

80%

International Students

3.5 Years

Average working experience

27 Years

Average Age

More about our participants

“My commitment is to build on the trusted heritage of the MAFED and mantain maintaining its leadership position at international levels, so that it can make a real difference for your next job.

My promise is to make your experience through this journey unforgettable, not only because of the excellent program we are designing for you, but also thanks to the unique contributions of our impressive partner companies, and an alumni network that is going to represent a major asset for the rest of your personal and professional life.”

Emanuela Prandelli

MAFED Director

What they say about us

MAFED was a whirlwind, life changing year that I will never forget, and by which I am forever changed. In the middle of a global pandemic, I, like many of my classmates, took the crazy chance to move to a new country while the whole world was still upside down, unsure of how classes would be held and what our daily lives would look like. We felt the fear and we did it anyway - our very own crash course in learning to trust our instincts.

If there’s anything covid-19 has taught us, it’s that we are resilient. Things may not always go as planned, but we were able to adapt and persevere. Covid-19 also taught us just how quickly the world moves, just how quickly the world changes. Our year flew by quicker than I would ever have imagined. When I look back, I wonder how we managed to fit it all in: all the classes we started, all the project and exams we carried forward. Nevertheless, amidst the stress, the late nights, the many group projects, and the hours spent pouring over slides and notes we made it, yet another reminder that nothing worth having comes easy.
Most importantly, I can say, without a doubt, that this year was well-spent, having learned a lot about business, fashion, and myself. We learned, we grew personally and professionally and we will all become better people and employees for it. And one day, I can only hope we will each be invited back to Bocconi to tell the future MAFED students how this incredible experience had helped us achieve our dream career.

Hailey Druker

MAFED 2022
CRM Analyst at LORO PIANA

Why is MAFED a unique learning model?
MAFED allows students to open their minds and embrace the diversity that surrounds them in their everyday learning.
The program does not limit the learning of students to the classroom, but instead students are taught to deal with different cultures and to thrive on challenges by working together.
MAFED also provides a competitive environment to students, therefore allowing them to continuously learn about others and themselves.
Students are supported with knowledgeable and approachable faculty, as well as fellow students who contribute their experiences working in the Fashion and Design industry.

What is the Milano advantage?
MILANO provides the foundation for the MAFED program. The importance of Fashion and Design in the City has lead to the constant success of many Italian Companies. Students are exposed to the craftsmanship, business model, and experiences of many of these companies, further supporting the lessons they have learned inside the classroom.
MILANO also provides students with activities that support their interest in fashion and fuel their inspiration for design, such as Fashion Week, Study Tours, and Salone de Mobile.

What is the strenght of the MAFED network?
The MAFED network includes experienced professionals, graduate students, and guest speakers from different industries.
The MAFED network allows students to discover the personal and professional experience of each speaker.
Students are given a better view and encouraged to relate to the experiences of the speakers.
The support of SDA Bocconi has also allowed students to access facilities and activities to support their education and to meet other SDA Bocconi Students.

My MAFED in 3 words
Pillar of learning and creativity

Patricia Roselle Salinas Limcaoco - Filipino

MAFED13, 2013-2014
Retail & Trade Consultant, Newbury Retail Inc

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Meet MAFED

Upcoming face-to-face meetings

May 2022 18:30 - 19:30 | CEST

MAFED: a unique network of Alumni and companies - On Campus

Milano

Via Sarfatti, 10

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Jun 2022 14:30 - 16:00 | CEST

MAFED Class:Building brand value, the CMO standpoint

Via Sarfatti 10

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Upcoming online sessions

May 2022 18:30 - 19:30 | CEST

MAFED: a unique network of Alumni and companies - Online

Online

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May 2022 09:00 - 18:00 | CEST

One to One with the Recruiter

Online

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Personalized Orientation

MAFED is a challenge to be taken on with a strong dedication. The Recruiting and Admissions team will be happy to arrange an individual orientation meeting at school to answer your questions and give you personalized advice. We can also do this by phone or Skype.

SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.

AN ACTUAL COMMUNITY NEVER STOPS BUT ADVANCES TOGETHER THROUGH CHALLENGES BY TURNING THEM INTO OPPORTUNITIES FOR EVERYONE.
The COVID-19 global crisis has turned the world upside down and drastically changed our routines. Business rules are being re-written and that is exactly why, today more than ever, management education is the most crucial asset for people and organizations to reset their vision and account for this new reality. Making the choice to grow professionally means being confident about the future and ready to change for the better.
Take advantage of the expertise of our team who can advise you on how to find the best way to reach your professional goals. They will provide you with customized information and support to choose the program that best fits your profile. You will find details here for all our meetings and initiatives.

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Contact us for more information, to arrange a meeting, request to visit the school, or attend a class.