COVID-19: SDA Bocconi never stops. Safely.

MAFED
Add More Value to Creativity.

Next Start 23 Jan 2023
Duration 12 Months
Language English
Format Full-Time
Avg. working
experience
3.5 years
Where Milano

The Master in Fashion, Experience & Design Management (MAFED) is an intensive 1-year full-time experience that provides you with solid management skills to work in highly creative industries, empowering you to combine the power of imagination with enhanced methodologies and analytical capabilities, consistent strategies and carefully targeted marketing initiatives, enabling you to create lasting, engaging, and imaginative brands that stand the test of time.

Who is it for?

MAFED is the right Master for you if:

  • You want a managerial role in a fashion, luxury, or design company.
  • You want to work in organizations that create unique customer experiences.
  • You want to launch your own venture in these symbol-intensive industries.
  • You want to engage with the power of industry.
  • You want to prepare for all this in Milan, an international and challenging environment, and the well-recognized symbol of Italian style and excellence worldwide.

 


 

MY MAFED in 60 seconds – Elio Di Gregorio

MY MAFED in 60 seconds – Ella Phillips

 

 


 

Italian Excellence

Inspired by Italy’s cultural heritage, SDA Bocconi School of Management shows its expertise in three of the highlights of Italian Excellence, namely the arts, fashion and design and food and beverage.

Read more

 


 

Why choose us?

1. Build a Solid Career in a Fast-Moving Business World

The program’s structure is highly interdisciplinary. At the end of the program you will have a solid understanding of business planning, marketing, supply chain, finance, accounting, and control tools, and you will be able to apply advanced product, brand, sales and retail management techniques in a fast-moving and global business environment.

2. A Network of Relevant Partnerships

Our partners are companies that represent the excellence of Italian lifestyle, well-renowned at the worldwide level, and they share with our students their philosophy and business culture. Fondazione Altagamma supports the program financially, contributing business testimonials and seminars on key issues that greatly enrich the overall MAFED experience. YNAP is MAFED's technical partner, supporting the program on initiatives related to digital strategy and ecommerce.

3. World-Class Faculty

MAFED faculty is composed of top scholars into the field, who are well known at the global level for their talks and top-notch research, developed in collaboration with the leading companies in these sectors.

4. Top Guest Speakers

You will enhance your skills through the opportunity to systematically interact with top managers participating in classes as guest speakers and delivering business cases for joint discussion.

5. We care about your professional future

MAFED supports you also in preparing your career development with the Career Management Program, a dynamic meeting point for cultures and opportunities that offers you advice and dedicated services.

6. Italian Excellence

Having long been the hub of fashion, creativity and design, Milano is the ideal campus to fully discover Italian Excellence. This full immersion helps participants to understand how fashion brands have leveraged their cultural history, while at the same time being innovative and contemporary at a global level.

7. International environment in Milan, Italy

You will be exposed to a unique international environment that encourages you to explore differences and celebrate diversity. You will be able to take part in globally recognized events that attract visitors from all over the world, such as Milan Fashion Weeks and Design Week.

8. Study Tours

You will have the chance to enjoy 3 study tours, to experience in the field what you learn in class, visiting boutiques and meeting local managers. Paris and Madrid are available to all MAFED students, while New York and the Italian Grand Tour are linked to the specialisms chosen at the end of the Master.

9. Fashion and Hospitality Concentrations

You will have the possibility to choose, in the very last mile of the Program, between 2 different elective concentrations: Focus Fashion & Design or Focus Experience & Hospitality. It involves 5 courses, a dedicated study tour and 8 weeks full time field-project related to the chosen focus. 

Highlights

96,9%
Graduates

employed 1 year from graduation

50+

Top Guest Speakers

4
Study Tours

Experience an amazing Study Tour: Paris, Madrid, New York or Italian Grand Tour

1
Mentoring

Program with LVMH & Loro Piana

21+

Mafed editions over the years

Scholarships and Tuition Waivers

The MAFED class

57
Students

Class Size

80%

International Students

3.5
Years

Average working experience

27
Years

Average Age

Inside My MAFED SDA Bocconi programs offer a unique and personalized learning experience. Enter the world of MAFED to discover its unique contents.

“My commitment is to build on the trusted heritage of the MAFED and mantain maintaining its leadership position at international levels, so that it can make a real difference for your next job.

My promise is to make your experience through this journey unforgettable, not only because of the excellent program we are designing for you, but also thanks to the unique contributions of our impressive partner companies, and an alumni network that is going to represent a major asset for the rest of your personal and professional life.”

Emanuela Prandelli
MAFED Director

What they say about us

MAFED was a whirlwind, life changing year that I will never forget, and by which I am forever changed. In the middle of a global pandemic, I, like many of my classmates, took the crazy chance to move to a new country while the whole world was still upside down, unsure of how classes would be held and what our daily lives would look like. We felt the fear and we did it anyway - our very own crash course in learning to trust our instincts.

If there’s anything covid-19 has taught us, it’s that we are resilient. Things may not always go as planned, but we were able to adapt and persevere. Covid-19 also taught us just how quickly the world moves, just how quickly the world changes. Our year flew by quicker than I would ever have imagined. When I look back, I wonder how we managed to fit it all in: all the classes we started, all the project and exams we carried forward. Nevertheless, amidst the stress, the late nights, the many group projects, and the hours spent pouring over slides and notes we made it, yet another reminder that nothing worth having comes easy.
Most importantly, I can say, without a doubt, that this year was well-spent, having learned a lot about business, fashion, and myself. We learned, we grew personally and professionally and we will all become better people and employees for it. And one day, I can only hope we will each be invited back to Bocconi to tell the future MAFED students how this incredible experience had helped us achieve our dream career.

Hailey Druker
MAFED20, 2022
CRM Analyst at LORO PIANA

Why would you recommend the SDA Bocconi MAFED?

Because it is the best program out there! The combination of Fashion and Business is what I found most appealing. If you add one of the World’s most renowned Business Schools with the passion for fashion which you will only find in Milan, MAFED is the result.

What has impressed you most about the SDA Bocconi MAFED?

The dedication of the Professors and Teachers, the close ties to the industry and the very international alumni.

What didn't you expect from your Master that has positively surprised you?

I loved to write my business plan. It was a once in a lifetime experience and led to founding of my own brand - LILI RADU. Just recently I launched my second brand. I will always remember the hours I spent in "the box."

What kind of impact is the Master having on your life and career?

As mentioned above, without MAFED I would probably not have founded my own company, or it would have most probably not been so successful :-).

Describe your SDA Bocconi experience and the importance of taking an International Master in Milano, at SDA Bocconi.

If you want to work in Fashion, MAFED clearly has to be your first choice. After working in PR and Marketing I wanted to learn more about Fashion. The combination of Fashion and Business knowledge is what makes this program so unique. From day one, I knew that I had made the right choice. I enjoyed and sucked in every little bit of it. Not only did I learn a lot and build the foundation for my own brand but also met a very international and diverse crowd of students who are now very close friends. Today I still feel close to SDA Bocconi and am very proud to be able to hold a lecture from time to time to share my founding experience. I am not exaggerating when I say that MAFED changed my life!

Lili Radu - German
MAFED10, 2010-2011
Founder and Managing Director of VeeCollective and Lili Radu

Meet MAFED

Upcoming online sessions
28
Sep 2022 14:30 - 16:00 | CEST
One to One with the MAFED Director

Online

Learn More
Personalized Orientation

MAFED is a challenge to be taken on with a strong dedication. The Recruiting and Admissions team will be happy to arrange an individual orientation meeting at school to answer your questions and give you personalized advice. We can also do this by phone or Skype.

SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.

 

  • AN ACTUAL COMMUNITY NEVER STOPS BUT ADVANCES TOGETHER THROUGH CHALLENGES BY TURNING THEM INTO OPPORTUNITIES FOR EVERYONE.
    The COVID-19 global crisis has turned the world upside down and drastically changed our routines. Business rules are being re-written and that is exactly why, today more than ever, management education is the most crucial asset for people and organizations to reset their vision and account for this new reality. Making the choice to grow professionally means being confident about the future and ready to change for the better.
    Take advantage of the expertise of our team who can advise you on how to find the best way to reach your professional goals. They will provide you with customized information and support to choose the program that best fits your profile. You will find details here for all our meetings and initiatives.

See all events

Contact us for more information, to arrange a meeting, request to visit the school, or attend a class.

Next Steps

March 2022
Applications Review Start

Go to admissions

7 Oct 2022
Application Deadline
23 Jan 2023
Program Start

News & Social

05 September 2022
The partnership between MAFED and YOOX NET-A-PORTER, a guarantee of digital expertise in ...
Again, this year, 55 students discussed a business case to test what they learned at the end of ...
Learn More
18 July 2022
MAFED ALUMNI SERIES | The story of Silvia Mittiga
Learn More

More about MAFED

Program

STRUCTURE, LEARNING MODEL