Master in Fashion, Experience & Design Management

  • Jan 2021 Next Start
  • 12 Months Duration
  • English Language
  • Full-Time Format
  • 3 years Avg. working
  • Milano Where

Add More Value to Creativity.

The Master in Fashion, Experience & Design Management (MAFED) is an intensive 1-year full-time experience that provides you with the most solid management skills to work in highly creative industries, where the value of unlimited imagination needs to be combined with enhanced methodologies and analytical capabilities, consistent strategies and carefully targeted marketing initiatives, new managerial tools and rigorous KPIs.

MAFED Perspectives
MAFED Perspectives

COVID-19: SDA Bocconi is open.

Safety and flexibility are our guiding principles to ensure continuity of education including alternative ways of program delivery.

Who is it for?

MAFED is the right master for you if:

  • You want a managerial role in a fashion, luxury, or design company.
  • You want to work in organizations that create unique customer experiences.
  • You want to launch your own venture into these symbolic-intensive industries.
  • You want to come into contact with the industrial world, where things happen.
  • You want to prepare for all this in Milan, an international and challenging environment, and the well-recognized symbol of Italian Style and Excellence worldwide.

Why choose us?

1. Build a Solid Career in a Fast-Moving Business World

The program’s structure is highly interdisciplinary. At the end of the program you will have a solid understanding of business planning, marketing, supply chain, finance, accounting, and control tools, and you will be able to apply advanced product, brand, sales and retail management techniques in a fast-moving and global business environment.

2. A Network of Relevant Partnerships

Our partners are companies that represent the excellence of Italian lifestyle, well-renewed at the worldwide level, and they share with our students their philosophy and business culture. Fondazione Altagamma supports the program financially, contribute with business testimonials and seminars on key issues that greatly enrich the overall MAFED experience. YNAP is MAFED technical partner, which supports the program on initiatives related to digital strategy and ecommerce.

3. World-Class Faculty

MAFED faculty is composed of top scholars into the field, who are well known at the worldwide level for their talks and top-notch research, developed in collaboration with the leading companies in these sectors.

4. Top Guest Speakers

You will enhance your skills through the opportunity to systematically interact with top managers participating in classes as guest speakers and delivering business cases to be jointly discussed.

5. We care about your professional future

MAFED supports you also in preparing your career development with the Career Management Program, a dynamic meeting point for cultures and opportunities that offers you advice and dedicated services.

6. Italian Excellence

Having long been the hub of fashion, creativity and design, Milano is the ideal campus to fully discover the Italian Excellence. This full immersion helps participants to understand how fashion brands have leveraged their cultural history, while at the same time being innovative and contemporary at a global level.

7. International environment in Milan, Italy

You will be exposed to a unique international environment that makes learning a process of exploring differences and celebrating diversity. You will be able to take part to globally recognized events that attract to Milan visitors from all over the world, like the Milan Fashion Weeks and the Design Week.

8. Direct Brand and In-Company Experience

Participants will have the unique chance to directly experience brands in stores, showrooms, events and trade fairs, by “seeing and touching” the product where it is originally made, through a broad array of different company visits.

9. Field Projects

You will have the opportunity to spend two months working on field projects directly delivered by top international Fashion and Design Companies in order to practically apply the tools learned in class and discuss them with your academic and professional advisors.


in EU ranking

3rd in European B-Schools Financial Times


found a new job 1 year after Graduation


Top Guest Speakers

Study Tours

You can live amazing Study Tour: Paris, Madrid, NY (On a fee-paying basis)


57 people from 23 countries


The MAFED class


Class Size


International Students




Average Age

“My commitment is to build on the trusted heritage of the MAFED and keep maintaining its leadership position at international levels, to make a real difference for your next job position.

My promise is to make your experience through this journey unforgettable, not only thanks to the excellent program we are designing for you, but also thanks to the unrepeatable contributions of an impressive company, and an alumni network that is going to represent a major asset for the rest of your personal and professional life.”

Read more

Emanuela Prandelli
MAFED Director

What they say about us

Why is MAFED a unique learning model?

For me, MAFED was the perfect blend of theory and practice. The level of teachers, their expertise and their real-life experience with leading companies is the core of the program, supported by excellent field trips and carefully selected guest speakers.

What is the Milano advantage?

Being in Italy and particularly in Milan is definitely one of the most important added values of the program. Stepping out of the class and examining what we have learned between the walls right on the spot is a precious experience. Carefully designed field trips in and out of Milan are the face-to-face introduction to the issues discussed in class. The location is what makes this program unique.

What is the strenght of the MAFED network?

For me, listening to the problem of counterfeiting one day and having the global legislative director of Prada to talk about it the next day in class is priceless. MAFED gains its strength from its faculty supported by the credibility of SDA Bocconi. Every professor contributes to the topics covered, by inviting very important professionals excelling in that field. For the first time after 9 years of professional experience, I am glad to meet a faculty so generous to share their contacts even before graduation.

My MAFED in 3 words

Vision, Managerial Creativity, Structure

Yasemin Karani - Turkish
MAFED 2013

Why would you recommend the SDA Bocconi MAFED?

The MAFED program is extremely well-rounded for an individual who wants to enter the business of fashion and related industries. The program is formulated in a way that provides one to build their business knowledge but with a heavy focus on fashion, retail, customer experience, luxury and also within other areas such as luxury automotive and hotelerie. The program also has unique exposure to executives within the industry due to being in Milan. The ability to meet executives from top brands and to also visit many companies to see production of leather goods to flagship stores is not something every program in the field can offer.

What has impressed you most about the SDA Bocconi MAFED?

The diversity of the courses offered along with the large number of opportunities to meet executives from many different companies, brands and fields. It is definitely a program where a student can take the initiative to meet high-level executives with the many opportunities presented to them in class and during company visits.

What didn't you expect from your Master that has positively surprised you?

I don’t think I realized how much I could learn and take away from the program. I feel I can partake in many positions within a brand now and I have a knowledgeable perspective on the fashion and luxury industry that I would not have had otherwise.

Describe your SDA Bocconi experience and the importance of taking an International Master in Milano, at SDA Bocconi.

My SDA Bocconi experience was incredibly memorable. As an American, it was challenging yet so exciting to partake in an International Master and to be immersed in Italian life for nearly 12 months. I had the ability to work with students from 26 different nationalities and to experience fashion and luxury from one of the fashion capitals being Milan. In addition, I loved being able to see many different companies and brands first hand whether it be a tour of a production facility in Northern Italy or Florence, or visit an haute couture atelier in Paris. I also feel that the Master was very well-rounded and I am the most satisfied with the level of knowledge I obtained from the program.

Suzanne DeFelice - American
MAFED 2017


Upcoming online sessions
Oct 2020 10:00 - 17:00
Chat with the Recruiting Team
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Oct 2020 10:00 - 17:00
Chat with the Recruiting Team
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Personalized Orientation

MAFED is a challenge to be taken on with a strong dedication. The Recruiting and Admissions team will be happy to arrange an individual orientation meeting at school to answer your questions and give you personalized advice. We can also do this by phone or Skype.

SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.


    The COVID-19 global crisis has turned the world upside down and drastically changed our routines. Business rules are being re-written and that is exactly why, today more than ever, management education is the most crucial asset for people and organizations to reset their vision and account for this new reality. Making the choice to grow professionally means being confident about the future and ready to change for the better.
    Take advantage of the expertise of our team who can advise you on how to find the best way to reach your professional goals. They will provide you with customized information and support to choose the program that best fits your profile. You will find details here for all our meetings and initiatives.

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Contact us for more information, to arrange a meeting, request to visit the school, or attend a class.

Next Steps

Jan 2020
Applications Review Start

Go to admissions

3 Nov 2020
Nov 2020
Optional Online Pre-Courses Start
Jan 2021
Program Start
Dec 2021
Program End

News & Social

08 June 2020
The wonderful world of Lili Radu
SDA Bocconi Insight - From Class to Business
Learn More
27 April 2020
Rethinking fashion
SDA Bocconi Insight - Zoom On - by E. Corbellini
Learn More

More about MAFED


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