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TheĀ Master in Fashion, Experience & Design ManagementĀ (MAFED) is an intensiveĀ 1-year full-time experienceĀ that provides you with solidĀ management skills to work in highly creative industries, empowering you to combine the power ofĀ imaginationĀ with enhanced methodologies and analytical capabilities, consistent strategies and carefully targeted marketing initiatives, enabling you to create lasting, engaging, and imaginative brands that stand the test of time.
Who is it for?
MAFED is the right Master for you if:
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MY MAFED in 60 seconds ā Elio Di Gregorio
MY MAFED in 60 seconds ā Ella Phillips
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Inspired by Italyās cultural heritage, SDA Bocconi School of Management shows its expertise in three of the highlights of Italian Excellence, namely the arts, fashion and design and food and beverage. |
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āMy commitment is to build on the trusted heritage of the MAFED and maintaining its leadership position at international levels, so that it can make a real difference for your next job.
My promise is to make your experience through this journey unforgettable, not onlyĀ because of the excellent program we are designing for you, but also thanks to the unique contributions of our impressive partner companies, and an alumni network that is going to represent a major asset for the rest of your personal and professional life.ā
MAFED was a whirlwind, life changing year that I will never forget, and by which I am forever changed. In the middle of a global pandemic, I, like many of my classmates, took the crazy chance to move to a new country while the whole world was still upside down, unsure of how classes would be held and what our daily lives would look like. We felt the fear and we did it anyway - our very own crash course in learning to trust our instincts.
If thereās anything covid-19 has taught us, itās that we are resilient. Things may not always go as planned, but we were able to adapt and persevere. Covid-19 also taught us just how quickly the world moves, just how quickly the world changes. Our year flew by quicker than I would ever have imagined. When I look back, I wonder how we managed to fit it all in: all the classes we started, all the project and exams we carried forward. Nevertheless, amidst the stress, the late nights, the many group projects, and the hours spent pouring over slides and notes we made it, yet another reminder that nothing worth having comes easy.
Most importantly, I can say, without a doubt, that this year was well-spent, having learned a lot about business, fashion, and myself. We learned, we grew personally and professionally and we will all become better people and employees for it. And one day, I can only hope we will each be invited back to Bocconi to tell the future MAFED students how this incredible experience had helped us achieve our dream career.
MAFED is a true masterclass in the business of fashion and an invaluable investment for anyone looking to pursue a career in such a competitive and fast-moving industry. SDA Bocconi is one of the worldās leading business schools and attracts the very best global talent, creating a diverse mix of highly ambitious and accomplished people and a stimulating environment of academic excellence. The MAFED programme is structured by industry experts to include in-depth study of the fundamental pillars of business, delivered in the context of luxury fashion. There is a focus on data-driven analytics, merchandising and corporate finance alongside in-depth courses in digital marketing, customer experience and retail. Perhaps the biggest strength of the MAFED programme is the direct access to professionals at the very top of the luxury industry, with many opportunities to meet and learn from CEOs and benefit from valuable networking opportunities. As a professional in the luxury industry, MAFED gives you a real edge.Ā