Add More Value to Creativity.
The Master in Fashion, Experience & Design Management (MAFED) is an intensive 1-year full-time program offering 70 ECTS/ CFU credits.
It provides you with solid management skills tailored for highly creative industries.
MAFED empowers you by combining the power of imagination with enhanced methodologies and analytical capabilities. It fosters consistent strategies and carefully targeted marketing initiatives, enabling you to create lasting, engaging, and imaginative brands that stand the test of time.
Who is it for?
MAFED is the right Master for you if:
MY MAFED in 60 seconds – Elio Di Gregorio
MY MAFED in 60 seconds – Ella Phillips
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Inspired by Italy’s cultural heritage, SDA Bocconi School of Management shows its expertise in three of the highlights of Italian Excellence, namely the arts, fashion and design and food and beverage. |
“My commitment is to build on the trusted heritage of the MAFED and maintaining its leadership position at international levels, so that it can make a real difference for your next job.
My promise is to make your experience through this journey unforgettable, not only because of the excellent program we are designing for you, but also thanks to the unique contributions of our impressive partner companies, and an alumni network that is going to represent a major asset for the rest of your personal and professional life.”
“Young generations of customers today seek fashion with a purpose, the integration of craftsmanship and technology allows tradition and innovation to merge into a single paradigm, while traditionally product-driven companies are becoming more experience-focused.
Although the fashion and design business landscape rapidly evolves, one thing stays still: companies that want to make their business competitive are constantly looking for competent talents. I pledge to offer you a full-time master’s program that combines creativity with a strong and rigorous managerial approach, making the MAFED experience an unforgettable life-changing journey.”
"MAFED is not just an educational journey, but it is also an extraordinary, enriching and emotional experience in the future of fashion, customer experience and design management.
I am excited to walk with the students towards a life-changing learning opportunity in highly creative industries, bringing my authentic passion for an incredibly fast-growing sector where it becomes increasingly relevant to acquire solid managerial skills and an entrepreneurial mindset."
The MAFED program at the SDA Bocconi was a one-of-a-kind opportunity to not only meet key people in some of the biggest luxury brands but also get a unique behind the scenes look at how these brands operate and why their products are so cherished. SDA Bocconi has worked hard to grow an expansive network within the luxury world and allow their students direct access to it by organizing company visits, guest speakers, and helping the students find job placement within the most coveted names in the industry. They have also set up a framework that helps each student decide on a career path and feel prepared after graduation. I truly believe this is a key program for anyone looking to learn about and enter into this highly sought-after industry.
If I were to think of one word to describe the MAFED journey, it would be - extraordinary. This year was truly not ordinary. Here, I am not only addressing the covid-19 and the extraordinary circumstances we started this year but also the extraordinary learnings, life experiences, and friendships we gained. Since we joined the program, we had the opportunity to learn about 22 courses spanning management, marketing, finance, fashion, and digital fields. We were extraordinarily lucky not only to learn about these topics through our amazing professors but also through more than 30 other industry leaders. Nonetheless, there were the extraordinary times spent as a group together – the celebrations, trips, including Paris, Madrid, Vicenza, company visits, late studies, and many group projects in which we laughed, cried and in the end celebrated all the learnings. I cannot thank enough our amazing Program Director Emanuela Prandelli, all the professors, guest speakers, other valuable members of the MAFED community and my classmates for making the past year extraordinary and for giving me the confidence and knowledge to overcome future challenges in the industry and the society we leave in.
