COVID-19: SDA Bocconi never stops. Safely.


Master in Fashion, Experience & Design Management

  • Jan 2022 Next Start
  • 12 Months Duration
  • English Language
  • Full-Time Format
  • 3 years Avg. working
  • Milano Where

Add More Value to Creativity.

The Master in Fashion, Experience & Design Management (MAFED) is an intensive 1-year full-time experience that provides you with the most solid management skills to work in highly creative industries, where the value of unlimited imagination needs to be combined with enhanced methodologies and analytical capabilities, consistent strategies and carefully targeted marketing initiatives, new managerial tools and rigorous KPIs.

Who is it for?

MAFED is the right master for you if:

  • You want a managerial role in a fashion, luxury, or design company.
  • You want to work in organizations that create unique customer experiences.
  • You want to launch your own venture into these symbolic-intensive industries.
  • You want to come into contact with the industrial world, where things happen.
  • You want to prepare for all this in Milan, an international and challenging environment, and the well-recognized symbol of Italian Style and Excellence worldwide.

MY MAFED in 60 seconds – Elio Di Gregorio

MY MAFED in 60 seconds – Ella Phillips

SERRANO: Essential fashion at first glance


Italian Excellence

Inspired by Italy’s cultural heritage, SDA Bocconi School of Management shows its expertise in three of the highlights of Italian Excellence, namely the arts, fashion and design and food and beverage.

Read more

Why choose us?

1. Build a Solid Career in a Fast-Moving Business World

The program’s structure is highly interdisciplinary. At the end of the program you will have a solid understanding of business planning, marketing, supply chain, finance, accounting, and control tools, and you will be able to apply advanced product, brand, sales and retail management techniques in a fast-moving and global business environment.

2. A Network of Relevant Partnerships

Our partners are companies that represent the excellence of Italian lifestyle, well-renewed at the worldwide level, and they share with our students their philosophy and business culture. Fondazione Altagamma supports the program financially, contribute with business testimonials and seminars on key issues that greatly enrich the overall MAFED experience. YNAP is MAFED technical partner, which supports the program on initiatives related to digital strategy and ecommerce.

3. World-Class Faculty

MAFED faculty is composed of top scholars into the field, who are well known at the worldwide level for their talks and top-notch research, developed in collaboration with the leading companies in these sectors.

4. Top Guest Speakers

You will enhance your skills through the opportunity to systematically interact with top managers participating in classes as guest speakers and delivering business cases to be jointly discussed.

5. We care about your professional future

MAFED supports you also in preparing your career development with the Career Management Program, a dynamic meeting point for cultures and opportunities that offers you advice and dedicated services.

6. Italian Excellence

Having long been the hub of fashion, creativity and design, Milano is the ideal campus to fully discover the Italian Excellence. This full immersion helps participants to understand how fashion brands have leveraged their cultural history, while at the same time being innovative and contemporary at a global level.

7. International environment in Milan, Italy

You will be exposed to a unique international environment that makes learning a process of exploring differences and celebrating diversity. You will be able to take part to globally recognized events that attract to Milan visitors from all over the world, like the Milan Fashion Weeks and the Design Week.

8. Direct Brand and In-Company Experience

Participants will have the unique chance to directly experience brands in stores, showrooms, events and trade fairs, by “seeing and touching” the product where it is originally made, through a broad array of different company visits.

9. Field Projects

You will have the opportunity to spend two months working on field projects directly delivered by top international Fashion and Design Companies in order to practically apply the tools learned in class and discuss them with your academic and professional advisors.



employed 1 year from graduation


Top Guest Speakers

Study Tours

You can live amazing Study Tour: Paris, Madrid, NY (not included on the fee of the master)


46 people from 23 Countries


Mafed editions over the years


The MAFED class


Class Size


International Students


Average working experience


Average Age

“My commitment is to build on the trusted heritage of the MAFED and keep maintaining its leadership position at international levels, to make a real difference for your next job position.

My promise is to make your experience through this journey unforgettable, not only thanks to the excellent program we are designing for you, but also thanks to the unrepeatable contributions of an impressive company, and an alumni network that is going to represent a major asset for the rest of your personal and professional life.”

Emanuela Prandelli
MAFED Director

What they say about us

Although less affected by the crisis than other sectors, fashion has also recently had to adopt adaptive strategies. How has it changed, what are its peculiarities and what challenges must it face today?
My answer will consider this from the viewpoint of two different experiences: the first Italian, with a luxury company like Valentino, the second American, with Tory Burch, which is a company more orientated to affordable luxury. Despite their marked differences, in many respects their approach was the same. What both companies have done was focus on the product, that is paying more attention to quality, to what customers want, and to the structure of the offering. From the selection of suppliers and the search for new talent, to the care for all of the components (creative and materials), all of which are crucial for the success of a product. It is an effort that I have noticed in all segments of the offer. They have also developed an awareness that “specialization” is important: a company needs to focus on what they do best and enhance that aspect. This is not only to optimize the quality/price ratio, but also to give credibility to the products: the companies that have been able to keep this promise are those that have survived the crisis and come out stronger. I have in mind a number of examples of companies that succeeded and companies that did not.
The crisis has also prompted, inevitably, a radical review of cost structures; not so much the product costs, as the cost of doing business, of management: there were many inefficiencies to address, as well as a lack of skills, for example we needed managers who had both general and sector-specific or product-specific skills. Now there are many high-caliber managers with such skills, and this has brought many positive changes to the companies that recruited them.
A further re-orientation that companies have been required to make – not specifically due to the crisis but because of a structural change in buying habits – was a new focus on the customer, another strategic change together with the focus on the product. With customers looking to create a rapport that is always more individual. Companies can now learn more about their customers and their shopping experiences through the development of the digital dimension, and from the increasing use of mobile devices. Before there were fewer customers and you needed to focus on those who were spending more and were closer to the brand. Now that we are out of the crisis – especially in America – and these digital platforms enable a direct and personalized relationship with a large number of people, companies must invest in these new approaches that, in the end, bring customers to the stores or to the e-commerce channels.

Earlier you mentioned to the need for new talent and new skills in this field: how important was your MAFED experience at SDA Bocconi?
When I decided to enroll on the MAFED course many years ago, I was coming from the world of finance and consulting, and I had no specific training in this field, only a great interest in it. The Master was a privileged entry point into the world of fashion: had I approached it as a graduate, I would have had to go through a long path, with few opportunities to learn about managerial best practices. Instead, a post-graduate course like MAFED allowed me to merge the financial and consulting competences that I had already acquired with those specific to the fashion and luxury goods industry. Moreover, it is increasingly important for those who approach this field to have a solid foundation in management: I remember that the program had a decidedly intense focus on general management, which provided a broader context for the industry-specific competences.

From this point of view, does the fact that MAFED is based in Italy, and in particular Milan, the city of fashion and design, have a particular value on the international labor market and for the students’ own professional development in this area?
It has great value for several reasons. The first is almost trivial, because it is difficult to find post-graduate training at the same level in other parts of the world. If we exclude Italy and France, the training available elsewhere in the world is of a much lower level. Another major plus is the proximity to the most important economic areas of the industry. Here in the U.S. there are about a dozen colleges that offer similar training programs, but they are all far from a chain of creation and development, such as Italy’s, and this is a serious drawback.

So contact with leading companies in design and fashion really helps the participants of MAFED to enter or re-launch their careers in this sector?
Definitely. Bocconi, with its historic integration with the business community, acts as a guarantor to the corporate world, assuring that their students – under-graduate and post-graduate – are trained up to the standards required by the industry. But Università Bocconi and SDA Bocconi are not just a bridge to enterprises: the close collaboration between managers, teachers and consultants has contributed to many businesses developing a culture that promotes innovation, an awareness of the value of management education and the need for young talent.

Let’s finish on a personal note: what has MAFED represented to you, on a personal level?
I must say straight away that I am a “recidivist” because I was already a Bocconi graduate. Just this morning I saw on facebook a photo of a friend with her baby, who was celebrating his first birthday. This friend of mine is a girl I met 12 years ago at MAFED. Like her, I am still in touch with a good half of the 40 other people I studied with. Some I will meet with from time to time, and not only for business purposes. With everyone, including those who I see less often, there is a deep bond of affection and esteem. Many have been successful in our industry and for many years, in spite of the diaspora that took us to different countries, there has been an ongoing dialogue and mutual sharing of professional advice that has been very helpful. In short, it was a unique experience from a professional point of view but also personally.

Paolo Riva - Italian
MAFED2, 2002-2003
Founder at Paolo Riva Consulting - Former CEO, Diane von Furstenberg

Why is MAFED a unique learning model?
MAFED allows students to open their minds and embrace the diversity that surrounds them in their everyday learning.
The program does not limit the learning of students to the classroom, but instead students are taught to deal with different cultures and to thrive on challenges by working together.
MAFED also provides a competitive environment to students, therefore allowing them to continuously learn about others and themselves.
Students are supported with knowledgeable and approachable faculty, as well as fellow students who contribute their experiences working in the Fashion and Design industry.

What is the Milano advantage?
MILANO provides the foundation for the MAFED program. The importance of Fashion and Design in the City has lead to the constant success of many Italian Companies. Students are exposed to the craftsmanship, business model, and experiences of many of these companies, further supporting the lessons they have learned inside the classroom.
MILANO also provides students with activities that support their interest in fashion and fuel their inspiration for design, such as Fashion Week, Study Tours, and Salone de Mobile.

What is the strenght of the MAFED network?
The MAFED network includes experienced professionals, graduate students, and guest speakers from different industries.
The MAFED network allows students to discover the personal and professional experience of each speaker.
Students are given a better view and encouraged to relate to the experiences of the speakers.
The support of SDA Bocconi has also allowed students to access facilities and activities to support their education and to meet other SDA Bocconi Students.

My MAFED in 3 words
Pillar of learning and creativity

Patricia Roselle Salinas Limcaoco - Filipino
MAFED13, 2013-2014
Retail & Trade Consultant, Newbury Retail Inc


Upcoming online sessions
Oct 2021 10:00 - 17:00 | CEST
Chat with the Recruiting Team


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Nov 2021 10:00 - 17:00 | CET
Chat with the Recruiting Team


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Personalized Orientation

MAFED is a challenge to be taken on with a strong dedication. The Recruiting and Admissions team will be happy to arrange an individual orientation meeting at school to answer your questions and give you personalized advice. We can also do this by phone or Skype.

SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.


    The COVID-19 global crisis has turned the world upside down and drastically changed our routines. Business rules are being re-written and that is exactly why, today more than ever, management education is the most crucial asset for people and organizations to reset their vision and account for this new reality. Making the choice to grow professionally means being confident about the future and ready to change for the better.
    Take advantage of the expertise of our team who can advise you on how to find the best way to reach your professional goals. They will provide you with customized information and support to choose the program that best fits your profile. You will find details here for all our meetings and initiatives.

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Contact us for more information, to arrange a meeting, request to visit the school, or attend a class.

Next Steps

Apr 2021
Applications Review Start

Go to admissions

5 nov 2021
Application Deadline
24 Jan 2022
Program Start

News & Social

13 July 2021
A pioneer of influencer marketing meets MAFED participants
Pozzoli’s career started at Bocconi
Learn More
28 June 2021
Macchi di Cellere: daring and desirability, new and eternal drivers in the fashion industry
Tod’s CEO meets MAFED participants
Learn More

More about MAFED