COVID-19: SDA Bocconi never stops. Safely.


Master in Fashion, Experience & Design Management

  • Jan 2022 Next Start
  • 12 Months Duration
  • English Language
  • Full-Time Format
  • 3 years Avg. working
  • Milano Where

Add More Value to Creativity.

The Master in Fashion, Experience & Design Management (MAFED) is an intensive 1-year full-time experience that provides you with the most solid management skills to work in highly creative industries, where the value of unlimited imagination needs to be combined with enhanced methodologies and analytical capabilities, consistent strategies and carefully targeted marketing initiatives, new managerial tools and rigorous KPIs.

Who is it for?

MAFED is the right master for you if:

  • You want a managerial role in a fashion, luxury, or design company.
  • You want to work in organizations that create unique customer experiences.
  • You want to launch your own venture into these symbolic-intensive industries.
  • You want to come into contact with the industrial world, where things happen.
  • You want to prepare for all this in Milan, an international and challenging environment, and the well-recognized symbol of Italian Style and Excellence worldwide.

MY MAFED in 60 seconds – Elio Di Gregorio

MY MAFED in 60 seconds – Ella Phillips


Italian Excellence

Inspired by Italy’s cultural heritage, SDA Bocconi School of Management shows its expertise in three of the highlights of Italian Excellence, namely the arts, fashion and design and food and beverage.

Read more

Why choose us?

1. Build a Solid Career in a Fast-Moving Business World

The program’s structure is highly interdisciplinary. At the end of the program you will have a solid understanding of business planning, marketing, supply chain, finance, accounting, and control tools, and you will be able to apply advanced product, brand, sales and retail management techniques in a fast-moving and global business environment.

2. A Network of Relevant Partnerships

Our partners are companies that represent the excellence of Italian lifestyle, well-renewed at the worldwide level, and they share with our students their philosophy and business culture. Fondazione Altagamma supports the program financially, contribute with business testimonials and seminars on key issues that greatly enrich the overall MAFED experience. YNAP is MAFED technical partner, which supports the program on initiatives related to digital strategy and ecommerce.

3. World-Class Faculty

MAFED faculty is composed of top scholars into the field, who are well known at the worldwide level for their talks and top-notch research, developed in collaboration with the leading companies in these sectors.

4. Top Guest Speakers

You will enhance your skills through the opportunity to systematically interact with top managers participating in classes as guest speakers and delivering business cases to be jointly discussed.

5. We care about your professional future

MAFED supports you also in preparing your career development with the Career Management Program, a dynamic meeting point for cultures and opportunities that offers you advice and dedicated services.

6. Italian Excellence

Having long been the hub of fashion, creativity and design, Milano is the ideal campus to fully discover the Italian Excellence. This full immersion helps participants to understand how fashion brands have leveraged their cultural history, while at the same time being innovative and contemporary at a global level.

7. International environment in Milan, Italy

You will be exposed to a unique international environment that makes learning a process of exploring differences and celebrating diversity. You will be able to take part to globally recognized events that attract to Milan visitors from all over the world, like the Milan Fashion Weeks and the Design Week.

8. Direct Brand and In-Company Experience

Participants will have the unique chance to directly experience brands in stores, showrooms, events and trade fairs, by “seeing and touching” the product where it is originally made, through a broad array of different company visits.

9. Field Projects

You will have the opportunity to spend two months working on field projects directly delivered by top international Fashion and Design Companies in order to practically apply the tools learned in class and discuss them with your academic and professional advisors.



employed 1 year from graduation


Top Guest Speakers

Study Tours

You can live amazing Study Tour: Paris, Madrid, NY (not included on the fee of the master)


46 people from 23 Countries


Mafed editions over the years


The MAFED class


Class Size


International Students


Average working experience


Average Age

“My commitment is to build on the trusted heritage of the MAFED and keep maintaining its leadership position at international levels, to make a real difference for your next job position.

My promise is to make your experience through this journey unforgettable, not only thanks to the excellent program we are designing for you, but also thanks to the unrepeatable contributions of an impressive company, and an alumni network that is going to represent a major asset for the rest of your personal and professional life.”

Emanuela Prandelli
MAFED Director

What they say about us

The MAFED program at SDA Bocconi is an extremely well rounded and unique learning experience. The course content is exceptional, as it is a top tier business program that is tailored to the fashion & luxury industry. There is a perfect balance of analytical and creative courses to ensure students are exercising both skill sets. What really sets the program apart is the amount of real-world experience. Many assignments were in partnership with some of the biggest brands in the world. Being able to present your ideas to executives at these companies is an opportunity unlike any other. Having now completed the course in the year 2020, I can confidently say the MAFED program exceeded my expectations even in the midst of a worldwide pandemic. 

Elio Di Gregorio - Canadian
MAFED19 , 2019-2020

What is the Milano advantage?
The Milano advantage is having the privilege to study in the fashion capital of the world. The city gives you access to so many events, locations, and people that you would not have access to in any other city.

What has impressed you most about the SDA Boccon MAFED?
What has impressed me most is the network the program has built and shares with its students. Students have the opportunity to utilize this network and have exceptional company visits that you would not get to do with any other school or program. In addition, the diversity of the student body is impressive, with over 20 nationalities present in the class, which makes for a great learning environment.

Why would you recommend the SDA Bocconi MAFED?
I would recommend it because it offers unparalleled knowledge about the fashion industry, and so many doors to enter the industry, especially for students like myself who have no fashion background. In addition, you get experiences that you would never get at other schools such as luxury company visits, networking cocktails, and guest speakers coming from a multitude of different companies. Being in Milan is like no other experience - being in the center of luxury gives you experiences like no other.

Isaac Alexander Battat - Canadian
MAFED18, 2018-2019
Business Analyst, Office of the CEO, Versace


Upcoming online sessions
Sep 2021 18:00 - 19:00 | CEST
A taste of MAFED: get to know the insights of our students' experience


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Sep 2021 13:30 - 14:30 | CEST
Next step to join our MAFED: Final Q&A about the Application Process


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Personalized Orientation

MAFED is a challenge to be taken on with a strong dedication. The Recruiting and Admissions team will be happy to arrange an individual orientation meeting at school to answer your questions and give you personalized advice. We can also do this by phone or Skype.

SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.


    The COVID-19 global crisis has turned the world upside down and drastically changed our routines. Business rules are being re-written and that is exactly why, today more than ever, management education is the most crucial asset for people and organizations to reset their vision and account for this new reality. Making the choice to grow professionally means being confident about the future and ready to change for the better.
    Take advantage of the expertise of our team who can advise you on how to find the best way to reach your professional goals. They will provide you with customized information and support to choose the program that best fits your profile. You will find details here for all our meetings and initiatives.

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Contact us for more information, to arrange a meeting, request to visit the school, or attend a class.

Next Steps

Apr 2021
Applications Review Start

Go to admissions

11 Oct 2021
Application Deadline
24 Jan 2022
Program Start

News & Social

13 July 2021
A pioneer of influencer marketing meets MAFED participants
Pozzoli’s career started at Bocconi
Learn More
28 June 2021
Macchi di Cellere: daring and desirability, new and eternal drivers in the fashion industry
Tod’s CEO meets MAFED participants
Learn More

More about MAFED