The Executive Master in Luxury Management (EMiLUX) is a post-experience modular program, taught over 13 months in Milano, Rome, Dubai, London, Paris and Mumbai. Without having to leave your job, you will have the opportunity to open doors that you didn’t imagine existed, and you’ll be able to reach new goals.

Key Facts

6 Cities

Milano, Rome, Dubai, London, Paris, Mumbai

20+

Expert field-based faculty

7 Modules

5 REASONS FOR THE EMiLUX

Class Profile

41 Class Size

73%

Women

13 Years

Average Work Experience

37 Years

Average Age

"Luxury requires you to be both highly imaginative and highly disciplined. The industry has dramatically changed in recent decades, by going through continued revolutions in digital technologies, international markets, and consumer trends. The successful companies are those that preserve their heritage and fundamental values of beauty, creativity, and exclusivity, but at the same time understand new trends and catch emerging opportunities. These are exciting times for luxury, a fascinating yet challenging market where international managers are asked to perform at their best, equipped with cutting edge management tools and endless creativity. I believe that EMiLUX is a unique opportunity for talented international professionals who want to develop their career in this growing and dynamic industry."

Gabriella Lojacono

EMiLUX Director

When you arrive to EMiLUX, you do not realize how close the friendships to your fellow students will become. After just a few sessions, you feel as if you have known these people for many years. The friendships and networks created with a high level of trust will endure for many years.

Henrik Björck - Swedish

EMiLUX 2017 - 2018

What are the specific skills of a manager who wants to work/who works in the luxury sector?

In luxury business, the best manager is the one who cares about details and is able to manage growing targets without impoverishing the brand image. The rule in luxury is avoid the double digit growth.

What is the recipe of a successful luxury manager in the contemporary economic scenario?

Look at future trends, especially e-commerce where is not possible to live the B&M experience. This is a key aspect especially for those brands which do not have direct shops.

What are the qualifications/specific skills of emerging leaders in the luxury goods business?

Luxury business seems to be very easy because the manager has behind himself the power of the brand. Again, the good manager needs to take care of details, spreading the value of the brand in distribution so that the message coming from the company is able to reach the final consumer in a proper way. This is possible thanks to training departments, partnership with retailers, and media ... strong media investments.

What are the emerging trends in the luxury industry today?

Talking about cosmetics, technology is moving a step ahead. The future is not only linked to technology inside the products, but devices + products. Devices to detect and scan needs. Specific taylor made cosmetic products to answer those needs.

How is the international luxury goods market evolving?

Internet is becoming the breaking rule in the market. Especially in southern countries in Europe, companies are working to build structures to compete for the future. E-Commerce is still low, but it is becoming stronger and stronger year after year (cosmetic business +30% on year base). We have to look at the US and UK, but also Germany, to make the correct adjustments to this new business model. E-Commerce and E-Retailer should move their business model from price (I buy because it is cheaper) to service (I choose Internet because it is convenient for me, the delivery, and I can get in touch with experts who are able to recommend the correct product). In this sense, I would say, to compete for the future, the brands should maintain " brand value gravity."

Luca Lomazzi - Italian

Country Manager, Shiseido Cosmetici Italia Spa

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Meet the EMiLUX

Upcoming face-to-face meetings

Jul 2020 13:00 - 19:00

Friday Chats

Milan

SDA Bocconi - Via Sarfatti, 10

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Upcoming online sessions

Mar 2020 15:00 - 19:00

Orientation Meetings - Shanghai

Shanghai

Online

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Apr 2020 17:00 - 21:00

Orientation Meetings - Taipei

Taipei

Online

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Personalized Orientation

SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.

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EMiLUX is a challenge to be taken on with a strong dedication. The Director and the Recruiting and Admissions team will be happy to arrange an individual orientation meeting at school to answer your questions and give you personalized advice. We can also do this by phone or Skype.