EMiLUX

Executive Master in Luxury Management

  • Oct 2020 Next Start
  • 13 Months Duration
  • English Language
  • Executive
    Part-time
    Format
  • 13 years Avg. working
    experience
  • Milano,Rome, Dubai, London, Paris, Mumbai

    Where

EMiLUX
The necessary luxury for your career development.

The Executive Master in Luxury Management (EMiLUX) is a post-experience modular program, taught over 13 months in  Milano, Rome, Dubai, London, Paris and Mumbai. Without having to leave your job, you will have the opportunity to open doors that you didn’t imagine existed, and you’ll be able to reach new goals.

Key Facts

6
Cities

Milano, Rome, Dubai, London, Paris, Mumbai

20+

Expert field-based faculty

7

Modules

Class Profile

41

Class Size

73%

Women

13
Years

Average Work Experience

37
Years

Average Age

"Luxury requires you to be both highly imaginative and highly disciplined. The industry has dramatically changed in recent decades, by going through continued revolutions in digital technologies, international markets, and consumer trends. The successful companies are those that preserve their heritage and fundamental values of beauty, creativity, and exclusivity, but at the same time understand new trends and catch emerging opportunities. These are exciting times for luxury, a fascinating yet challenging market where international managers are asked to perform at their best, equipped with cutting edge management tools and endless creativity. I believe that EMiLUX is a unique opportunity for talented international professionals who want to develop their career in this growing and dynamic industry."

Gabriella Lojacono
EMiLUX Director

What they say about EMiLUX

What are the specific skills a manager needs in order to work in the luxury sector?

I believe you need a balanced right/left brain. In a environment where creativity is key to success, it is important to never stop dreaming, but also manage the dreaming. I believe culture and vision need to be paired with a strong business mindset, particularly to be able to manage the complexity of a faster and more global environment.

What is the recipe for a successful luxury manager in the contemporary economic scenario?

Broad vision and fast decision making are key today to keep your strategy evolving with the economic scenario. Profitable markets are getting farther away from traditional comfort zones, which demand us to do things differently: be open to learning new ways to be in tune with the consumer.

What are the qualifications/specific skills of emerging leaders in the luxury goods business?

Today, I will say to learn Chinese, considering that 30% of global luxury sales are coming from those consumers! Beyond that, I believe that selling luxury goes beyond the product itself, and it is about creating a compelling culture which connects well with your target. Be open minded, eager to learn and updated on novelties, as even tradition needs to embrace innovation to stay current and relevant.

What are the emerging trends in the luxury industry?

The world of luxury is radically changing as today's consumers are different from the past. They are definitely getting younger - as well as more Asian - and the way they expect to interact with brands is different. They are seeking for more connectivity, interaction and uniqueness. Having abundance does not justify waste: sustainability and integrity are incredibility meaningful for new generations. Even if they do not expect their products and services to be any less luxurious, they demand that resources to be wisely used, and technology to come in and help. There is a good space for premiumization on different fields. And in a world where there is so much of everything offered, I believe rarity will give a novel meaning to exclusivity: this can be interpreted in different ways. The human touch from the artisan, ingredients and raw materials with little supply in order to make, preserve and inherit luxury products.

How is the international luxury goods market evolving?

Luxury is changing from product centered to human and lifestyle connected, so the way that the brand is positioned in different markets, and how it connects with local consumers in a variety of age spectrums, makes the whole difference in its relevance. Which means that brand powerhouses can extend their product territory, without diluting their value. Art is becoming an important vehicle to deliver memorable experience, and elevate brands from purely commercial to iconic and timeless. Glocalization is becoming a key word, creating meaningful local storytelling, always interpreting the brand spirit with authenticity. Every country has a different story and cultural point of reference, and I see more brands seeking the desire to create a bridge among their own terroir and their consumer culture.

What are the challenges a luxury manager will face?

Speed and volatility require us to be exceptionally alert. Every product, brand and company can be vulnerable to disruption in different markets. The high level of complexity requires us to develop a strong sense of urgency, able to respond with speed and agility on market changes. Be able to anticipate the future, dream about it, and make it today.

Anna Dato - Italian

Make Up Strategic Marketing & Account Development VP Asia, Intercos

What are the specific skills of a manager who wants to work/who works in the luxury sector?

In luxury business, the best manager is the one who cares about details and is able to manage growing targets without impoverishing the brand image. The rule in luxury is avoid the double digit growth.

What is the recipe of a successful luxury manager in the contemporary economic scenario?

Look at future trends, especially e-commerce where is not possible to live the B&M experience. This is a key aspect especially for those brands which do not have direct shops.

What are the qualifications/specific skills of emerging leaders in the luxury goods business?

Luxury business seems to be very easy because the manager has behind himself the power of the brand. Again, the good manager needs to take care of details, spreading the value of the brand in distribution so that the message coming from the company is able to reach the final consumer in a proper way. This is possible thanks to training departments, partnership with retailers, and media ... strong media investments.

What are the emerging trends in the luxury industry today?

Talking about cosmetics, technology is moving a step ahead. The future is not only linked to technology inside the products, but devices + products. Devices to detect and scan needs. Specific taylor made cosmetic products to answer those needs.

How is the international luxury goods market evolving?

Internet is becoming the breaking rule in the market. Especially in southern countries in Europe, companies are working to build structures to compete for the future. E-Commerce is still low, but it is becoming stronger and stronger year after year (cosmetic business +30% on year base). We have to look at the US and UK, but also Germany, to make the correct adjustments to this new business model. E-Commerce and E-Retailer should move their business model from price (I buy because it is cheaper) to service (I choose Internet because it is convenient for me, the delivery, and I can get in touch with experts who are able to recommend the correct product). In this sense, I would say, to compete for the future, the brands should maintain " brand value gravity."

Luca Lomazzi - Italian

Country Manager, Shiseido Cosmetici Italia Spa

Meet the EMiLUX

Upcoming online sessions
14
Jul 2020 11:00 - 12:30
Chat with the EMiLUX Director
Learn More
17
Jul 2020 10:00 - 17:00
Chat with the Recruiting Team
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Personalized Orientation

SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.

 

  • AN ACTUAL COMMUNITY NEVER STOPS, BUT ADVANCES THROUGH CHALLENGING TIMES, TOGETHER.
    The challenges imposed gobally by COVID-19 have turned our face-to-face event program into a multifaceted series of virtual meetings. We are here to assure you of our ongoing presence throughout this crisis and provide you with customized information and support.
    You will find details here for all our virtual meeting initiatives. Stay at home, we will reach out to you.

See all events

EMiLUX is a challenge to be taken on with a strong dedication. The Director and the Recruiting and Admissions team will be happy to arrange an individual orientation meeting at school to answer your questions and give you personalized advice. We can also do this by phone or Skype.

Next Steps

Jan 2020
Applications Review Start

Go to admissions

31 Aug 2020
Application Deadline
19 Oct 2020
Program Start
20 Nov 2021
Program End

News & Social

01 March 2019
EMILUX, a key for international luxury brands
Learn More
17 December 2018
The second module of EMILUX in Milano hosted a special guest for its inagural lesson.
Learn More

More about EMiLUX

Program

Structure, core corses, Learning model
Got questions?
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General information, orientation, meeting & skype chat