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Executive Master in Luxury Management

  • Feb 2021 Next Start
  • 12 Months Duration
  • English Language
  • Executive
  • 13 years Avg. working
  • Milano, Dubai, Rome, Paris, London, Mumbai


The necessary luxury for your career development.


The Executive Master in Luxury Management (EMiLUX) is a post-experience modular program, taught over 12 months in Milano, Dubai, Rome, Paris, London and Mumbai.

The EMiLUX is a unique opportunity to empower your career in the luxury business, also looking at it from different cultural perspectives and in different markets. Without having to leave your job, you have the opportunity to open doors you didn't even knew existed, and you'll be able to reach new goals.

Who is EMiLUX for?

EMiLUX is a unique opportunity for talented international professionals who want to develop their career in this growing and dynamic industry.

EMILUX is the right master for you if you want to:

  • Become an executive in luxury business with an enlarged perspective
  • Develop a deeper knowledge of international luxury market codes with a broadened mindset
  • Develop an international professional network
  • Nurture your entrepreneurial spirit

Why choose EMiLUX?

1. International environment in 5 different countries

With 5 international modules to be held in Milano, Dubai, Rome, Paris, London and Mumbai, EMILUX gives you the opportunity to get in touch with the most important Luxury Brand and Markets in the word.

2. Prestigious partnership

EMiLUX collaborates with top companies and institutions to create exclusive content and tools to better support our candidates in their future career in the luxury industry.

Alongside Dorchester Collection Academy, BCG, Bain&Company, Eric Salomon, American University in Dubai, Moet Hennessy, and Cartier as our main partner.

3. Top guest speakers and direct brand experience

To gain the best and most up-to-date insights from the thinking leaders of the industries, and to directly experience brands in stores, showrooms, events and trade fairs.

4. A world class international faculty

The strength of the EMiLUX Faculty lies in a very high level of academic preparation and in the close and uninterrupted contact with the business world. EMiLUX Professors are involved in research, publishing, teaching, and consultancy with some of the most famous luxury companies in the world.

5. Combine learning and practice

Its modular structure allows you to take leave from your company for limited periods and if possible apply new insights immediately in the workplace.

6. Entrepreneurial Project (EP)

It is a Capstone Project that runs throughout the program, which allows each participant to exercise their creativity, rigor and tenacity in applying course principles (such as strategy, operations, finance, HR, marketing, control, sales and more) and contents to real business problems.

7. Design Thinking Project

Aiming at nurturing participants’ creativity and thinking out of the box. It’s conducted in collaboration with Moet Hennessy.

8. Broaden your network

Join the Bocconi community, one of Europe’s oldest and most prestigious business education institutions with over 110,000 Alumni worldwide.

You can also count on the EMiLUX network that includes around 120 Alumni.



Top Guest Speakers

face-to-face modules

in 6 different Cities

Milano, Dubai, Rome, Paris, London and Mumbai



Distance Learning modules

6 distance learning online modules

countries represented

Albania, Brasil, China, Germany, Greece, Hungary, India, Iran, Italy, Mexico, Netherlands, Pakistan, Russia, Saudi Arabia, Taiwan, Turkey, Ukraine, USA

Class Profile


Class Size




Average Work Experience


Average Age

"Luxury requires you to be both highly imaginative and highly disciplined. The industry has dramatically changed in recent decades, by going through continued revolutions in digital technologies, international markets, and consumer trends. The successful companies are those that preserve their heritage and fundamental values of beauty, creativity, and exclusivity, but at the same time understand new trends and catch emerging opportunities. These are exciting times for luxury, a fascinating yet challenging market where international managers are asked to perform at their best, equipped with cutting edge management tools and endless creativity. I believe that EMiLUX is a unique opportunity for talented international professionals who want to develop their career in this growing and dynamic industry."

Gabriella Lojacono
EMiLUX Director

What they say about EMiLUX

What are the specific skills of a manager who wants to work/who works in the luxury sector?

In luxury business, the best manager is the one who cares about details and is able to manage growing targets without impoverishing the brand image. The rule in luxury is avoid the double digit growth.

What is the recipe of a successful luxury manager in the contemporary economic scenario?

Look at future trends, especially e-commerce where is not possible to live the B&M experience. This is a key aspect especially for those brands which do not have direct shops.

What are the qualifications/specific skills of emerging leaders in the luxury goods business?

Luxury business seems to be very easy because the manager has behind himself the power of the brand. Again, the good manager needs to take care of details, spreading the value of the brand in distribution so that the message coming from the company is able to reach the final consumer in a proper way. This is possible thanks to training departments, partnership with retailers, and media ... strong media investments.

What are the emerging trends in the luxury industry today?

Talking about cosmetics, technology is moving a step ahead. The future is not only linked to technology inside the products, but devices + products. Devices to detect and scan needs. Specific taylor made cosmetic products to answer those needs.

How is the international luxury goods market evolving?

Internet is becoming the breaking rule in the market. Especially in southern countries in Europe, companies are working to build structures to compete for the future. E-Commerce is still low, but it is becoming stronger and stronger year after year (cosmetic business +30% on year base). We have to look at the US and UK, but also Germany, to make the correct adjustments to this new business model. E-Commerce and E-Retailer should move their business model from price (I buy because it is cheaper) to service (I choose Internet because it is convenient for me, the delivery, and I can get in touch with experts who are able to recommend the correct product). In this sense, I would say, to compete for the future, the brands should maintain " brand value gravity."

Luca Lomazzi - Italian

Country Manager, Shiseido Cosmetici Italia Spa

When you arrive to EMiLUX, you do not realize how close the friendships to your fellow students will become. After just a few sessions, you feel as if you have known these people for many years. The friendships and networks created with a high level of trust will endure for many years.

Henrik Björck - Swedish
EMiLUX 2017 - 2018

Meet the EMiLUX

Upcoming online sessions
Jan 2021 10:00 - 17:00
Chat with the Recruiting Team
Learn More
Jan 2021 10:00 - 17:00
Chat with the Recruiting Team
Learn More
Personalized Orientation

SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.


    The COVID-19 global crisis has turned the world upside down and drastically changed our routines. Business rules are being re-written and that is exactly why, today more than ever, management education is the most crucial asset for people and organizations to reset their vision and account for this new reality. Making the choice to grow professionally means being confident about the future and ready to change for the better.
    Take advantage of the expertise of our team who can advise you on how to find the best way to reach your professional goals. They will provide you with customized information and support to choose the program that best fits your profile. You will find details here for all our meetings and initiatives.

See all events

EMiLUX is a challenge to be taken on with a strong dedication. The Director and the Recruiting and Admissions team will be happy to arrange an individual orientation meeting at school to answer your questions and give you personalized advice. We can also do this by phone or Skype.

Next Steps

Jan 2020
Applications Review Start

Go to admissions

8 Jan 2021
Application Deadline
8 Feb 2021
Program Start
19 Nov 2021
Program End

News & Social

18 November 2020
“The King of Jewellers” chooses Milano and SDA Bocconi
EMiLUX - Executive Master in Luxury Management, partners with Cartier
Learn More
01 March 2019
EMILUX, a key for international luxury brands
Learn More

More about EMiLUX


Structure, core corses, Learning model
Got questions?
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General information, orientation, meeting & skype chat