The Art of Managing the Arts

Leveraging Italy’s excellence in cultural heritage and artistic production, the Master in Arts Management and Administration (MAMA) is a full-time 1-year program, taught in English, designed for students from all over the world. MAMA aims to support artistic innovation and cultural development worldwide, by strengthening the leadership and management skills required for arts organizations to thrive, and for your career to flourish.

MAMA Perspectives
MAMA Perspectives


MAMA is the Master for you if:

  • You are passionate about arts and culture
  • You want a career as a professional, manager, consultant, or entrepreneur in artistic and cultural fields
  • You want to improve your managerial expertise in one of Europe’s leading schools of management
  • You want to get in touch with top Italian and international arts organizations and their leaders


MAMA Partnerships

Juan Ignacio Vidarte
Director General, Guggenheim Museum Bilbao

Marco Balich
President, Balich Worldwide Shows

Muriel Mayette-Holtz
Director, French Academy in Rome - Villa Medici

Many institutions in the fields of Heritage and Performing Arts are participating in the MAMA program with lectures, company visits, research projects, and internships for students. The strong relationship between MAMA and its partners started with ten founding partners, and the network has increased month after month with new connections and agreements.

Read more


Italian Excellence

Inspired by Italy’s cultural heritage, SDA Bocconi School of Management shows its expertise in three of the highlights of Italian Excellence, namely the arts, fashion and design and food and beverage.

Read more



Personalized Orientation

MAMA is a challenge to be taken on with a strong dedication. The director and his team will be happy to arrange an individual orientation meeting at school to answer your questions and give you personalized advice. We can also do this by remotely phone or Skype. 

Moreover, every year the school presents the Master through a series of public events, both online and offline. This is an opportunity to speak directly with directors, faculty, alumni, and staff.

Contact us for more information, to arrange a meeting, request to visit the school, or attend a class.

Key Facts


Musei Vaticani, Christie's,

Int'l Students

from 22 countries

Cultural Institutions

visited during
MAMA Grand Tour

“Why MAMA? Because you love arts and you think we need managers to innovate and development them. Why MAMA? Because it is time to get rid of the eternal dualism between curatorship and management, we need competent managers with passion and interest for the artistic field they work in, respecting roles and differences, and contributing to the development of the field.”


Read more

Andrea Rurale
MAMA Director



Class Size




Average Work Experience


Average Age

Looking around at various masters in Cultural Management I was sure MAMA was the best choice for me. After my time at SDA Bocconi, I can say that I was right. Through the study of international cases, meetings with major institutions and professionals in the field and courses with top level professors, the MAMA program prepares its students to overcome the apparent contradiction between management and culture and to ensure the long-term sustainability of cultural institutions to maximize impact. MAMA alumni are critical thinkers with a full set of tools to develop the cultural institutions of the future.
Learning these tools, working in teams with amazing people from all over the world and applying theory constantly to real cases made the experience worthwhile. Combining this with private visits to the most spectacular Italian heritage and cultural sites made it unique.

Damasia Patino Mayer - French/Argentinian
MAMA 2017

Nowadays artistic and cultural institutions are facing many challenges and are constantly asked to adapt or reinvent themselves by implementing innovative and sustainable strategies to ensure their mission of promotion and conservation of heritage.
If you ever wonder what the cultural institutions of the future will be and you want to be a part of these changes, then the MAMA program is made for you.
More than a simple master, the MAMA is a deep immersion in cultural and artistic industries through a tailored program of courses given by top level professors and prominent cultural managers bringing their hands-on experiences.
MAMA will not only offer you the chance to learn managerial culture and expertise that can be applied in cultural institutions, but also give you the opportunity to put them into practice through an internship in one of the outstanding institutional partners of MAMA.

Camille Coschieri - French
MAMA 2017

Next Steps

Nov 2018
Application Review Start
15 May 2019
Application Deadline
1 Oct 2019
Program Start
Dec 2020
Program End

The SDA Bocconi Experience

SDA Bocconi
SDA Bocconi 21 Dec
Graduation Ceremony MAMA Leveraging Italy’s excellence in cultural heritage and artistic production, ...
SDA Bocconi
@sdabocconi 18 May
#MAMA 2nd consecutive year on top of the best Int'l Masters in Arts and Cultural ...
Piergiacomo Mion
@piergiacomoMion 13 Dec
#MAMA graduation with Juan Ignacio Vidarte, DG of #Guggenheim Bilbao @sdabocconi @andrearurale @Unibocconi
@visitmuve_it 23 Nov
Felici di accogliere con il nostro direttore Gabriella Belli e il nostro segretario organizzativo Mattia ...
Andrea Rurale
@andrearurale 23 Feb
Happy for the meeting with @dariofrance @sdabocconi and @Unibocconi students. Italian heritage is a ...
Irina Bokova
@IrinaBokova 29 Sep
Pleased to address the Opening Ceremony of the Master in Arts Management and Administration of Bocconi ...
Ilaria Borletti
@ilaborletti 29 Nov
Ospite alla Cerimonia di apertura del MAMA - Master in Arts Management and Administration organizzato ...
Piergiacomo Mion
@PiergiacomoMion 16 Jan
Alberto Rocca, director of @LeonardoCodex discusses #italianexcellence in #arts and #culture #mama @andrearurale ...
SDA Bocconi School of Management
@sdabocconi 29 Jun
Today MAMA Participants had the incredible opportunity to visit Vatican Museums, open only for them ...
Andrea Rurale
@andrearurale 9 May
Kick off of #Cremona field project #mama #mmiam @sdabocconi with #paolobodini @museodelviolino @IntlArtsMgmtM ...
SDA Bocconi School of Management
@sdabocconi 27 Nov
SDA Bocconi MAMA went to Sicily: in November 2018 MAMA Grandtour travelled to Sicily to discover the ...

More about MAMA


Structure, Learning Model
Got questions?
Request information
General information, orientation, meeting & skype chat