SDA Bocconi School of Management
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EMBE

Executive Master in Business of Events

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SDA Bocconi School of Management

EMBE
Your event that will leave a legacy.

Next Start Jan 2024
Duration 12 Months
Language English
Format Executive
Part-time
Avg. working
experience 5 years
Where Doha, London, Milan, Rome

The Executive Master in Business of Events is designed for Sports, Entertainment and Exhibitions Industries. It is a global experience taught through 6 modules in 4 cities throughout Europe and the Middle East.

EMBE is a unique program that offers participants with profound exploration of the ecosystems that scaffold the events industry. The Advisory Council, global leaders with unique experiences in the field, and the Faculty will discuss theoretical models and empirical examples from leading companies and organizations to unfold and examine different dimensions of the complexity of the industry.



For Academic purposes in collaboration with


Words from the EMBE Team
Words from the EMBE Team
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Who is EMBE for?

The ideal candidate has international professional experience preferably in event related organizations (e.g. media companies, sports event organizations, entertainment companies and events agencies) and embraces the multicultural context of the international events industry.

The ideal candidate should also have a strong desire to:

  • Consolidate and expand event management skills from a business perspective for different industries (sports, tourism, performing arts, entertainment, culture and fashion)
  • Develop a business of events acumen
  • Broaden his/her perspective on how to generate value drawing on sustainable principles
  • Build a proactive mindset and seek out entrepreneurial and creative opportunities in the events industry
  • Create a vision of innovation within the events industry, generating value for stakeholders and future generations, in for-profit and non-profit sectors the same
  • Use ambition and responsibility to foster a managerial culture of events at organizations

 

 

 

Why choose EMBE?

1. Embrace the event mindset

The event mindset is not only a business mindset. It involves a wide range of perspectives. You will develop a set of essential skills, tools and techniques that can help you navigate the complex world of events.

2. Develop a business event acumen

The business of events is more than organizing the events. It is about having the right approach for an entrepreneurial and proactive mindset so that you can create additional values for the events you manage.

3. Access to international, high-profile networks

Three countries. Four cities. Endless contacts.
The program will connect you to established (Europe) and growing (Middle-East) markets of events and will interconnect you with the network of the key leaders of the industry.

4. Gain a comprehensive perspective of events

The program framework combines managerial and entrepreneurial skills across diverse sectors of the industry.

5. Adopt a long-term vision of events

Events should go beyond a moment in time. You will develop specific core competencies and soft skills that will leave a positive impact: a legacy that will last much longer than the event itself.

Highlights

4th
in EU ranking

4th in European B-Schools Financial Times

+20

Top Guest Speakers

6
face-to-face modules

in 4 different Cities

Doha, London, Milan, Rome

 

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60%

In-person days with 4/5 sessions per day

40%

Online days with 2/3 sessions per day

Scholarships and Tuition Waivers

13 PARTIAL TUITION WAIVERS AVAILABLE FOR 2024-2025 EMBE EDITION

 

"It’s your time to leave a legacy. You will be challenged to embrace the new trends of the events industry, creating value in a sustainable way and building bridges among different cultures."



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Dino Ruta
Director

Meet the EMBE

Upcoming face-to-face meetings
2
Dec 2023 09:00 - 13:00 | LOCAL TIME
Orientation Meetings - Miami
Language ENGLISH
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5
Dec 2023 12:00 - 19:00 | LOCAL TIME
Orientation meetings - Doha
Language ENGLISH
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Personalized Orientation

SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.

 

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EMBE is a challenge to be taken on with a strong dedication. The Director and the Recruiting and Admissions team will be happy to arrange an individual orientation meeting at school to answer your questions and give you personalized advice. We can also do this by phone or remotely.

 

Next Steps

Jan 2023
Applications Review Start

Go to admissions

30 Nov 2023
Applications Deadline
Jan 2024
Program Start

News & Social

29 May 2023
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The Ryder Cup trophy makes a stop at SDA Bocconi to evoke the values of the most watched golf ...
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03 May 2023
SDA Bocconi School of Management announces a collaboration with Fondazione Milano Cortina 2026
Addressing managers of the business of events with the aim to inspire future generations
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More about EMBE

Program

Structure, core corses, Learning model
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General information, orientation & meeting
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