Executive Master in Business of Events

Your event that will leave a legacy.

Next Start 24 Sep 2024
Duration 16 Months
Language English
Format Executive
Avg. working
5 years
Where Lausanne, Milano, Paris, Riyadh, Roma & Online

The Executive Master in Business of Events is designed for Sports, Entertainment and Exhibitions Industries. It is a global experience taught over 16 months across 5 cities throughout Europe and the Middle East.
EMBE is a unique program that offers participants with profound exploration of the ecosystems that scaffold the events industry, combining the managerial and entrepreneurial dimensions.
The Advisory Council, global leaders with unique experiences in the field, and the Faculty will discuss theoretical models and empirical examples from leading companies and organizations to unfold and examine different dimensions of the complexity of the industry.

For Academic purposes in collaboration with

Who is EMBE for?

The ideal candidate has international professional experience preferably in event related organizations (e.g. media companies, sports event organizations, entertainment companies and events agencies) and embraces the multicultural context of the international events industry.

The ideal candidate should also have a strong desire to:

  • Become an executive in event with enlarged perspectivesfor different industries
  • Develop a business of events acumen
  • Generate value drawing on sustainable principles
  • Experience a top ranked School with connections worldwide
  • Nurture your proactive mindset and seek out entrepreneurial opportunities
  • Make a career switch towards the event business
  • Learn from the Olympic knowledge, heritage and values




Why choose EMBE?

1. Embrace the event mindset

The event mindset is not only a business mindset. It involves a wide range of perspectives. You will develop a set of essential skills, tools and techniques that can help you navigate the complex world of events.

2. Develop a business event acumen

The business of events is more than organizing the events. It is about having the right approach for an entrepreneurial and proactive mindset so that you can create additional values for the events you manage.

3. Access to international, high-profile networks

Three countries. Four cities. Endless contacts.
The program will connect you to established (Europe) and growing (Middle-East) markets of events and will interconnect you with the network of the key leaders of the industry.

4. Gain a comprehensive perspective of events

The program framework combines managerial and entrepreneurial skills across diverse sectors of the industry.

5. Adopt a long-term vision of events

Events should go beyond a moment in time. You will develop specific core competencies and soft skills that will leave a positive impact: a legacy that will last much longer than the event itself.



Top Guest Speakers

face-to-face modules

in 5 different Cities

Lausanne, Milano, Paris, Riyadh and Roma



In-person days with 4/5 sessions per day


Online days with 2/3 sessions per day

Scholarships and Tuition Waivers

"It’s your time to leave a legacy. You will be challenged to embrace the new trends of the events industry, creating value in a sustainable way and building bridges among different cultures."

Go to CV

Dino Ruta

Meet the EMBE

Upcoming face-to-face meetings
Jul 2024 08:30 - 09:30 | LOCAL TIME
SDA Bocconi Campus Life Experience
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Jul 2024 08:30 - 09:30 | LOCAL TIME
SDA Bocconi Campus Life Experience
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Personalized Orientation

SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.


See all events


EMBE is a challenge to be taken on with a strong dedication. The Director and the Recruiting and Admissions team will be happy to arrange an individual orientation meeting at school to answer your questions and give you personalized advice. We can also do this by phone or remotely.

Mar 24
Applications Review Start

Go to admissions

Sept 24
Applications Deadline
24 Sept 24
Program Start

News & Social

29 May 2023
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03 May 2023
SDA Bocconi School of Management announces a collaboration with Fondazione Milano Cortina 2026
Addressing managers of the business of events with the aim to inspire future generations
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More about EMBE


Structure, core corses, Learning model