Executive Master in Business of Events

Your event that will leave a legacy.

Next Start Oct 2023
Duration 12 Months
Language English
Format Executive
Avg. working
5 years

Doha, London, Milan, Paris, Rome

The Executive Master in Business of Events for Sports, Entertainment and Exhibition Industries is a global experience taught through 6 modules in 5 cities throughout Europe and the Middle East.

EMBE is a unique program that offers participants with profound exploration of the ecosystems that scaffold the events industry. The Advisory Council, global leaders with unique experiences in the field, and the Faculty will discuss theoretical models and empirical examples from leading companies and organizations to unfold and examine different dimensions of the complexity of the industry.

Who is EMBE for?

The ideal candidate has international professional experience preferably in event related organizations (e.g. media companies, sports event organizations, entertainment companies and events agencies) and embraces the multicultural context of the international events industry.

The ideal candidate should also have a strong desire to:

  • Consolidate and expand event management skills from a business perspective for different industries (sports, tourism, performing arts, entertainment, culture and fashion)
  • Develop a business of events acumen
  • Broaden his/her perspective on how to generate value drawing on sustainable principles
  • Build a proactive mindset and seek out entrepreneurial and creative opportunities in the events industry
  • Create a vision of innovation within the events industry, generating value for stakeholders and future generations, in for-profit and non-profit sectors the same
  • Use ambition and responsibility to foster a managerial culture of events at organizations



Why choose EMBE?

1. Embrace the event mindset

The event mindset is not only a business mindset. It involves a wide range of perspectives. You will develop a set of essential skills, tools and techniques that can help you navigate the complex world of events.

2. Develop a business event acumen

The business of events is more than organizing the events. It is about having the right approach for an entrepreneurial and proactive mindset so that you can create additional values for the events you manage.

3. Access to international, high-profile networks

Four countries. Five cities. Endless contacts.
The program will connect you to established (Europe) and growing (Middle-East) markets of events and will interconnect you with the network of the key leaders of the industry.

4. Gain a comprehensive perspective of events

The program framework combines managerial and entrepreneurial skills across diverse sectors of the industry.

5. Adopt a long-term vision of events

Events should go beyond a moment in time. You will develop specific core competencies and soft skills that will leave a positive impact: a legacy that will last much longer than the event itself.



Top Guest Speakers

face-to-face modules

in 5 different Cities

Doha, London, Milan, Paris, Rome



In-person days with 4/5 sessions per day


Online days with 2/3 sessions per day

"It’s your time to leave a legacy. You will be challenged to embrace the new trends of the events industry, creating value in a sustainable way and building bridges among different cultures."

Go to CV

Dino Ruta
EMBE Academic Director

"Global leaders will seize new opportunities by working together with passion, enabling the development of a sustainable legacy in the events industry. Our commitment is to leverage your potential for a valuable career!"

Go to CV

Roya Derakhshanalavijeh
EMBE Program Director
Personalized Orientation

SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.


    The COVID-19 global crisis has turned the world upside down and drastically changed our routines. Business rules are being re-written and that is exactly why, today more than ever, management education is the most crucial asset for people and organizations to reset their vision and account for this new reality. Making the choice to grow professionally means being confident about the future and ready to change for the better.
    Take advantage of the expertise of our team who can advise you on how to find the best way to reach your professional goals. They will provide you with customized information and support to choose the program that best fits your profile. You will find details here for all our meetings and initiatives.

See all events

EMBE is a challenge to be taken on with a strong dedication. The Director and the Recruiting and Admissions team will be happy to arrange an individual orientation meeting at school to answer your questions and give you personalized advice. We can also do this by phone or Skype.


Next Steps

Nov 2022
Applications Review Start

Go to admissions

15 Jun 2023
Applications Deadline
Oct 2023
Program Start

More about EMBE


Structure, core corses, Learning model

The Business of Events starts from SDA Bocconi.

Join us on 1st December to discover our new Executive Master in Business of Events.

Register here.