Master in Fashion, Experience & Design Management

Add More Value to Creativity.

Next Start 22 Jan 2024
Duration 12 Months
Language English
Format Full-Time
Avg. working
3.1 years
Where Milano

The Master in Fashion, Experience & Design Management (MAFED) is an intensive 1-year full-time experience that provides you with solid management skills to work in highly creative industries, empowering you to combine the power of imagination with enhanced methodologies and analytical capabilities, consistent strategies and carefully targeted marketing initiatives, enabling you to create lasting, engaging, and imaginative brands that stand the test of time.




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Who is it for?

MAFED is the right Master for you if:

  • You want a managerial role in a fashion, luxury, or design company.
  • You want to work in organizations that create unique customer experiences.
  • You want to launch your own venture in these symbol-intensive industries.
  • You want to engage with the power of industry.
  • You want to prepare for all this in Milan, an international and challenging environment, and the well-recognized symbol of Italian style and excellence worldwide.



MY MAFED in 60 seconds – Elio Di Gregorio

MY MAFED in 60 seconds – Ella Phillips




Italian Excellence

Inspired by Italy’s cultural heritage, SDA Bocconi School of Management shows its expertise in three of the highlights of Italian Excellence, namely the arts, fashion and design and food and beverage.

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Why choose us?

1. Build a Solid Career in a Fast-Moving Business World

The program’s structure is highly interdisciplinary. At the end of the program you will have a solid understanding of business planning, marketing, supply chain, finance, accounting, and control tools, and you will be able to apply advanced product, brand, sales and retail management techniques in a fast-moving and global business environment.

2. A Network of Relevant Partnerships

Our partners are companies that represent the excellence of Italian lifestyle, well-renowned at the worldwide level, and they share with our students their philosophy and business culture. Fondazione Altagamma supports the program financially, contributing business testimonials and seminars on key issues that greatly enrich the overall MAFED experience. YNAP is MAFED's technical partner, supporting the program on initiatives related to digital strategy and ecommerce.

3. World-Class Faculty

MAFED faculty is composed of top scholars into the field, who are well known at the global level for their talks and top-notch research, developed in collaboration with the leading companies in these sectors.

4. Top Guest Speakers

You will enhance your skills through the opportunity to systematically interact with top managers participating in classes as guest speakers and delivering business cases for joint discussion.

5. We care about your professional future

MAFED supports you also in preparing your career development with the Career Management Program, a dynamic meeting point for cultures and opportunities that offers you advice and dedicated services.

6. Italian Excellence

Having long been the hub of fashion, creativity and design, Milano is the ideal campus to fully discover Italian Excellence. This full immersion helps participants to understand how fashion brands have leveraged their cultural history, while at the same time being innovative and contemporary at a global level.

7. International environment in Milan, Italy

You will be exposed to a unique international environment that encourages you to explore differences and celebrate diversity. You will be able to take part in globally recognized events that attract visitors from all over the world, such as Milan Fashion Weeks and Design Week.

8. Study Tours

You will have the chance to enjoy 3 study tours, to experience in the field what you learn in class, visiting boutiques and meeting local managers. Paris and Madrid are available to all MAFED students, while New York and the Italian Grand Tour are linked to the specialisms chosen at the end of the Master.

9. Fashion and Hospitality Concentrations

You will have the possibility to choose, in the very last mile of the Program, between 2 different elective concentrations: Go-To-Market in a Fashion and Design Global Landscape or Experience & Hospitality. It involves 5 courses, a dedicated study tour and 8 weeks full time field-project related to the chosen concentration. 



Employed 3 Months from Graduation


Top Guest Speakers

Study Tours

Experience an amazing Study Tour: Paris, Madrid, New York or Italian Grand Tour


Program with LVMH & Loro Piana

Scholarships and Tuition Waivers

The MAFED class


Class Size


International Students


Average working experience


Average Age

Inside My MAFED SDA Bocconi programs offer a unique and personalized learning experience. Enter the world of MAFED to discover its unique contents.

“My commitment is to build on the trusted heritage of the MAFED and maintaining its leadership position at international levels, so that it can make a real difference for your next job.

My promise is to make your experience through this journey unforgettable, not only because of the excellent program we are designing for you, but also thanks to the unique contributions of our impressive partner companies, and an alumni network that is going to represent a major asset for the rest of your personal and professional life.” 



Emanuela Prandelli

"MAFED is not just an educational journey, but it is also an extraordinary, enriching and emotional experience in the future of fashion, customer experience and design management.
I am excited to walk with the students towards a life-changing learning opportunity in highly creative industries, bringing my authentic passion for an incredibly fast-growing sector where it becomes increasingly relevant to acquire solid managerial skills and an entrepreneurial mindset."



Chiara Piancatelli

What they say about us

Why would you recommend the SDA Bocconi MAFED?

The MAFED program is extremely well-rounded for an individual who wants to enter the business of fashion and related industries. The program is formulated in a way that provides one to build their business knowledge but with a heavy focus on fashion, retail, customer experience, luxury and also within other areas such as luxury automotive and hotelerie. The program also has unique exposure to executives within the industry due to being in Milan. The ability to meet executives from top brands and to also visit many companies to see production of leather goods to flagship stores is not something every program in the field can offer.

What has impressed you most about the SDA Bocconi MAFED?

The diversity of the courses offered along with the large number of opportunities to meet executives from many different companies, brands and fields. It is definitely a program where a student can take the initiative to meet high-level executives with the many opportunities presented to them in class and during company visits.

What didn't you expect from your Master that has positively surprised you?

I don’t think I realized how much I could learn and take away from the program. I feel I can partake in many positions within a brand now and I have a knowledgeable perspective on the fashion and luxury industry that I would not have had otherwise.

Describe your SDA Bocconi experience and the importance of taking an International Master in Milano, at SDA Bocconi.

My SDA Bocconi experience was incredibly memorable. As an American, it was challenging yet so exciting to partake in an International Master and to be immersed in Italian life for nearly 12 months. I had the ability to work with students from 26 different nationalities and to experience fashion and luxury from one of the fashion capitals being Milan. In addition, I loved being able to see many different companies and brands first hand whether it be a tour of a production facility in Northern Italy or Florence, or visit an haute couture atelier in Paris. I also feel that the Master was very well-rounded and I am the most satisfied with the level of knowledge I obtained from the program.

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Suzanne DeFelice - American
MAFED 2018

My professional journey started in EY consulting firm in Milan, after graduating with a Bsc in international economics and a Msc in general management at Bocconi University. I first approached consulting to further develop the soft and hard skills any good manager needs: the ability to work under pressure within strict deadlines and to always come up with a solution. During my two years as finance consultant, I had the possibility to travel and to experience the dynamicity of such a job, which enabled me to enrich my skills portfolio in terms of client relationships and familiarity with IT tools. Nevertheless, following my rooted attraction for the Luxury industry, I decided to enroll in SDA Bocconi’s MAFED program, which revealed to be an unforgettable experience: from joining conferences on the latest business matters to networking with outstanding guest speakers, great CEOs and managers and, most of all, to establishing a deep bond with my classmates and future colleagues. Last month I started working in the Global Retail Merchandising team in Balenciaga HQ in Paris. I can claim that the environment is extremely stimulating and challenging, with intense schedules and rhythms which inevitably require a strong commitment. I realized how my experience in consulting provided me with the efficiency and speed to face the daily activities, while my specialized Master in SDA  Bocconi taught me the language and the technical knowledge needed to understand the Luxury and Fashion mechanism.

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Beatrice Singlitico - Italian
MAFED 2022


Upcoming face-to-face meetings
Dec 2023 12:00 - 19:00 | LOCAL TIME
Orientation meetings - Dubai
Language ENGLISH
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Dec 2023 16:00 - 21:00 | LOCAL TIME
Orientation meetings - Abu Dhabi
Language ENGLISH
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Personalized Orientation

MAFED is a challenge to be taken on with a strong dedication. The Recruiting and Admissions team will be happy to arrange an individual orientation meeting at school to answer your questions and give you personalized advice. We can also do this by phone or remotely.

SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.


See all events

Contact us for more information, to arrange a meeting, request to visit the school, or attend a class.

Next Steps

March 2023
Applications Review Start

Go to admissions

22 Jan 2024
Program Start
Dec 2024
Program End

News & Social

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