MAFED
Add More Value to Creativity.
The Master in Fashion, Experience & Design Management (MAFED) is an intensive 1-year full-time experience that provides you with solid management skills to work in highly creative industries, empowering you to combine the power of imagination with enhanced methodologies and analytical capabilities, consistent strategies and carefully targeted marketing initiatives, enabling you to create lasting, engaging, and imaginative brands that stand the test of time.
Who is it for?
MAFED is the right Master for you if:
MY MAFED in 60 seconds – Elio Di Gregorio
MY MAFED in 60 seconds – Ella Phillips
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Inspired by Italy’s cultural heritage, SDA Bocconi School of Management shows its expertise in three of the highlights of Italian Excellence, namely the arts, fashion and design and food and beverage. |
“My commitment is to build on the trusted heritage of the MAFED and maintaining its leadership position at international levels, so that it can make a real difference for your next job.
My promise is to make your experience through this journey unforgettable, not only because of the excellent program we are designing for you, but also thanks to the unique contributions of our impressive partner companies, and an alumni network that is going to represent a major asset for the rest of your personal and professional life.”
"MAFED is not just an educational journey, but it is also an extraordinary, enriching and emotional experience in the future of fashion, customer experience and design management.
I am excited to walk with the students towards a life-changing learning opportunity in highly creative industries, bringing my authentic passion for an incredibly fast-growing sector where it becomes increasingly relevant to acquire solid managerial skills and an entrepreneurial mindset."
Why would you recommend the SDA Bocconi MAFED?
The MAFED program is extremely well-rounded for an individual who wants to enter the business of fashion and related industries. The program is formulated in a way that provides one to build their business knowledge but with a heavy focus on fashion, retail, customer experience, luxury and also within other areas such as luxury automotive and hotelerie. The program also has unique exposure to executives within the industry due to being in Milan. The ability to meet executives from top brands and to also visit many companies to see production of leather goods to flagship stores is not something every program in the field can offer.
What has impressed you most about the SDA Bocconi MAFED?
The diversity of the courses offered along with the large number of opportunities to meet executives from many different companies, brands and fields. It is definitely a program where a student can take the initiative to meet high-level executives with the many opportunities presented to them in class and during company visits.
What didn't you expect from your Master that has positively surprised you?
I don’t think I realized how much I could learn and take away from the program. I feel I can partake in many positions within a brand now and I have a knowledgeable perspective on the fashion and luxury industry that I would not have had otherwise.
Describe your SDA Bocconi experience and the importance of taking an International Master in Milano, at SDA Bocconi.
My SDA Bocconi experience was incredibly memorable. As an American, it was challenging yet so exciting to partake in an International Master and to be immersed in Italian life for nearly 12 months. I had the ability to work with students from 26 different nationalities and to experience fashion and luxury from one of the fashion capitals being Milan. In addition, I loved being able to see many different companies and brands first hand whether it be a tour of a production facility in Northern Italy or Florence, or visit an haute couture atelier in Paris. I also feel that the Master was very well-rounded and I am the most satisfied with the level of knowledge I obtained from the program.
My professional journey started in EY consulting firm in Milan, after graduating with a Bsc in international economics and a Msc in general management at Bocconi University. I first approached consulting to further develop the soft and hard skills any good manager needs: the ability to work under pressure within strict deadlines and to always come up with a solution. During my two years as finance consultant, I had the possibility to travel and to experience the dynamicity of such a job, which enabled me to enrich my skills portfolio in terms of client relationships and familiarity with IT tools. Nevertheless, following my rooted attraction for the Luxury industry, I decided to enroll in SDA Bocconi’s MAFED program, which revealed to be an unforgettable experience: from joining conferences on the latest business matters to networking with outstanding guest speakers, great CEOs and managers and, most of all, to establishing a deep bond with my classmates and future colleagues. Last month I started working in the Global Retail Merchandising team in Balenciaga HQ in Paris. I can claim that the environment is extremely stimulating and challenging, with intense schedules and rhythms which inevitably require a strong commitment. I realized how my experience in consulting provided me with the efficiency and speed to face the daily activities, while my specialized Master in SDA Bocconi taught me the language and the technical knowledge needed to understand the Luxury and Fashion mechanism.
