Every day, fashion and design companies face the difficult trade-offs and tensions between managers and the creative people responsible for style and communication. The MAFED wants to fill this gap. The program is designed specifically for talented young people who are sensitive to the culture of creativity and want to acquire all the managerial skills needed to enhance it and make it result-oriented.
At the MAFED you will be prepared to cover specific professional roles such as business unit / brand manager, licensing manager, area manager, retail manager, product manager, merchandiser, digital strategist, communication manager, customer relationship manager, and supply chain manager. But whatever role you play, you will have an understanding and a vision of the culture of excellence and a particular sensitivity to aesthetics and market trends.
SDA Bocconi, Università Bocconi, and Altagamma have created a powerful partnership that gives the MAFED the strength of a high-profile faculty composed of resident professors, visiting professors, and business leaders with great expertise.
In addition, MAFED alumni are a vast network of professionals with whom you can talk and share your experience. Altagamma, the SDA Bocconi Fashion & Design platform, and the Bocconi Alumni Community add even more value to this invaluable community.
The MAFED prepares you for the future of tradition. It helps you learn about the history of successful fashion and design companies and understand how they face new challenges. It offers you the most advanced management tools and takes you directly into the most valuable corporate realities. You can directly experience brands in stores, showrooms, events and fairs, by “seeing and touching” the product where it is originally made.
You will also have the opportunity to spend two months working on field projects delivered by top international fashion and design companies in order to put the tools learned in the classroom into practice.
Your MAFED experience takes place in Milan, the symbol of Italian fashion and design, and one of the world capitals in these industries. Milan represents the Italian style more than any other city in the country, and it is also its industrial heart: it has a strong international connotation, and is home to leading companies in the creative industry. The MAFED will allow you to immerse yourself in this culture of excellence and get in touch with an important business community. You will also experience a year of culture, art, and a unique lifestyle.