In 2019, MAFED is entering its 18th edition.
Sixteen years of history have made the SDA Bocconi Master in Fashion, Experience and Design Management a globally recognized leading program for talented professionals wishing to pursue an international career in fashion, luxury, and design industries.
MAFED’s success is well rooted in a broad array of different peculiar ingredients, which contribute to a unique, outstanding recipe:
My commitment is to build on the trusted heritage of MAFED and keep maintaining its leadership position at the worldwide level, to make a real difference for your next job position.
My challenge is to contribute to design the future of tradition, recognizing the unique DNA of fashion and design companies, often rooted in long-lasting successful histories, and fueling it with the new tools made available by new managerial approaches, enhanced analytics, and new technologies. Only in this way can we equip our students with the proper soft and hard skills to face a new journey into a market where competition among industries is increasing, where customers are radically changing their approach to brands by mixing together mainstream and luxury products, as well as contemporary brands with long-lasting-icons, where geographic boundaries are fuzzier and fuzzier and global markets the fundamental landscape to profitably manage businesses.
My promise is to make your experience through this journey unforgettable for the rest of your life, not only thanks to the excellent program we are designing for you, but also thanks to the unrepeatable contribution of an impressive company and alumni network that is going to represent a major asset for the rest of your personal and professional life.
We look forward to meeting you in SDA Bocconi and build this unique experience together!
Emanuela Prandelli | MAFED Director, LVMH Associate Professor in Fashion and Luxury Management, Università Bocconi