Master in Fashion Management and Design Management | SDA Bocconi

Describe your MAFED experience.

The MAFED program has truly been a unique learning experience. Not only learning through the classroom but also from the different aspects of life that mold you into who you are overall. As an international non EU student, life jn Milan is very different for me, the combination of foreignness and the MAFED program has helped me view life in a different perspective.

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Bassel Awada - Lebanese
MAFED 2018

What is the Milano advantage?

The Milano advantage is having the privilege to study in the fashion capital of the world. The city gives you access to so many events, locations, and people that you would not have access to in any other city.

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Isaac Alexander Battat - Canadian
MAFED 2018

The MAFED program is extremely well-rounded for an individual who wants to enter the business of fashion and related industries. The program is formulated in a way that provides one to build their business knowledge but with a heavy focus on fashion, retail, customer experience, luxury and also within other areas such as luxury automotive and hotelerie. The program also has unique exposure to executives within the industry due to being in Milan. The ability to meet executives from top brands and to also visit many companies to see production of leather goods to flagship stores is not something every program in the field can offer.

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Suzanne DeFelice - American
MAFED 2017

MAFED equips you with the edge you need to become an international and well-networked fashion/design management professional. You have the opportunity to build up relevant management knowledge tailored to the respective industries, whilst gaining valuable "real-world" experience in projects with leading companies of the fashion/design industry. This combination of academic excellence, practical application of learnings and networking opportunities is unique from my perspective and sets the stage for the next step in your career.

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Johannes Sieber - German
MAFED 2016
Business Transformation Lead, Yoox Net-a-Porter Group

Why would you recommend the SDA Bocconi MAFED?

Because it is the best program out there! The combination of Fashion and Business is what I found most appealing. If you add one of the World’s most renowned Business Schools with the passion for fashion which you will only find in Milan, MAFED is the result.

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Lili Radu - German
MAFED 2010
Managing Director, Lili Radu GmbH

Although less affected by the crisis than other sectors, fashion has also recently had to adopt adaptive strategies. How has it changed, what are its peculiarities and what challenges must it face today?

My answer will consider this from the viewpoint of two different experiences: the first Italian, with a luxury company like Valentino, the second American, with Tory Burch, which is a company more orientated to affordable luxury. Despite their marked differences, in many respects their approach was the same. What both companies have done was focus on the product, that is paying more attention to quality, to what customers want, and to the structure of the offering. From the selection of suppliers and the search for new talent, to the care for all of the components (creative and materials), all of which are crucial for the success of a product. It is an effort that I have noticed in all segments of the offer. They have also developed an awareness that “specialization” is important: a company needs to focus on what they do best and enhance that aspect. This is not only to optimize the quality/price ratio, but also to give credibility to the products: the companies that have been able to keep this promise are those that have survived the crisis and come out stronger. I have in mind a number of examples of companies that succeeded and companies that did not.

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Watch the Online Session with Paolo Riva and MAFED Director

Paolo Riva - Italian
MAFED 2002
Founder at Paolo Riva Consulting - Former CEO, Diane von Furstenberg

MAFED allows students to open their minds and embrace the diversity that surrounds them in their everyday learning.
The program does not limit the learning of students to the classroom, but instead students are taught to deal with different cultures and to thrive on challenges by working together.
MAFED also provides a competitive environment to students, therefore allowing them to continuously learn about others and themselves.
Students are supported with knowledgeable and approachable faculty, as well as fellow students who contribute their experiences working in the Fashion and Design industry.

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Patricia Roselle Salinas Limcaoco - Filipino
MAFED 2013

For me, MAFED was the perfect blend of theory and practice. The level of teachers, their expertise and their real-life experience with leading companies is the core of the program, supported by excellent field trips and carefully selected guest speakers.

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Yasemin Karani - Turkish
MAFED 2013

It was in 2011 that I decided to apply for the MAFED program at SDA Bocconi. After having graduated in international business and having worked in fashion for one year, I wanted to deepen my knowledge about the fashion and luxury industry and expand my horizon regarding opportunities and challenges this industry offers.

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Lukas Mayer - German
MAFED 2012
Junior Category Management Specialist Ermenegildo Zegna, Italy