Italian Excellence | SDA Bocconi School of Management

Italian Excellence

Italian Excellence & SDA Bocconi

Inspired by Italy’s cultural heritage, SDA Bocconi School of Management shows its expertise in three of the highlights of Italian Excellence, namely the arts, fashion and design and food and beverage.The three international Master programs dedicated to these sectors are MAFED, the Master in Fashion, Experience & Design Management; MFB, the Master of Management in Food & Beverage; MAMA, the Master in Arts Management and Administration.

Italian Excellence
Italian Excellence

Having long been the hub of fashion, creativity, design and culture, the center where you can find the finest food and wine, Milano is the ideal campus to discover Italian Excellence, allowing SDA Bocconi to bring together business and innovation with the unparalleled wealth of the Italian cultural heritage.

Participants gain exposure to leading Institutions and companies within these industries, as well as to innovative management tools, ensuring an ideal interaction between practice and theory. This full immersion in the Italian Excellence helps participants to understand how country brands have leveraged their cultural history, while at the same time being innovative and contemporary at a global level.

For SDA Bocconi Italian Excellence offers a special path for professional growth: an opportunity to broaden horizons, to absorb the value of arts and culture, and to understand the importance of knowing how to manage a wonderful heritage.

Italy’s rich cultural heritage deserves to be shared with new generations. We must continue our commitment to quality and beauty by ensuring we maintain our knowledge, its dissemination and its management.” With these words, Giuseppe Soda, Dean of SDA Bocconi, underlines the commitment of the School to Italian Excellence

With three Master programs  focused on  Italian Excellence,” said Marco Tortoriello, Past Director of the Masters Division, “SDA Bocconi encourages its students to critically examine the managerial intricacies of the fashion & design and food & beverage industries as well as the production of fine arts. In addition, students will understand the complexity companies have to manage in these areas by balancing economic competition with symbolic competition". 

#ItalianExcellence Experiences

Graduation Ceremony MAMA, Class of 2020
Graduation Ceremony MAMA, Class of 2020
Master in Fashion, Experience & Design Management
Master in Fashion, Experience & Design Management


"The advantages of being in Italy are having direct access to all the fruits of wisdom that this country has to offer. From the deep and rich heritage the country embodies to the tastiest pizza and pasta I have ever eaten. Also being on the Mediterranean with open access to a whole new culture of people that are different from the rest of Europe to help you understand subcultures within a bigger picture like the EU. Italy is a country that will give you the best of all words, from nature, culture, food, music, art, and many more."

Bassel Awada - Lebanese
MAFED 2018

"My MFB experience was inevitable for me. I worked all my career in the Food and Beverage field and coming to SDA Bocconi and attend the program was an obvious choice for me. Little that I know that I would be submerged by the high standards of the teaching corps along with the exposure and knowledge we were exposed to with respectful companies in the CPG industry. It’s definitely the best experience I had; on top of leading me to work on a field project with Ferrero and later joined the Barilla Group after my graduation. Thank you for this great opportunity and challenges that pushed me one step further in my career."

David John Massoud - Lebanese
MFB Student

"Field trips are always stimulating, where we have the opportunity to meet and talk with great names of the Italian cultural scene. During the conversation with Paolo Baratta, President of Biennale di Venezia, it was interesting to understand his vision of art’s social function and the role of the Venice Biennale in the contemporary art scene. Baratta pointed out that visitors should be treated as people and not customers. The exhibitions are about exchanges between the art and the visitor, and their unique experience, where every visitor has the chance to be motivated and inspired by them. Learning from different points of view, perspectives and institutions makes the MAMA at SDA Bocconi a more diverse and dynamic program. Going beyond school walls give us practical skills, expanding the knowledge we learn in the classroom."

Mariana Vieira Marcondes - Brazilian
MAMA Student