Italian Excellence

Italian Excellence & SDA Bocconi

Inspired by Italy’s cultural heritage, SDA Bocconi School of Management shows its expertise in three of the highlights of Italian Excellence, namely the arts, fashion and design, and food and beverage.The two international Master programs dedicated to these sectors are MAFED, the Master in Fashion, Experience & Design Management, and MAMA, the Master in Arts Management and Administration.

We would like to thank the following people for their collaboration in the video and for their first-class testimonials during the sessions:      

Alberto Cavalli, Director Fondazione Cologni Mestieri d’Arte, Stefano Corrado, CEO Richemont Italia, Stefania Lazzaroni, General Manager Fondazione Altagamma, Fabrizio Dosi, Chief Operating Officer Marchesi de Frescobaldi, Riccardo Illy, President Domori (Gruppo Illy), Gianluca Toniolo, Country General Manager LVMH Italia, Davide Usai, General Director FAI – Fondo Ambiente Italiano.

We thank Emanuele Zamponi for the Homo Faber video.

Having long been the hub of fashion, creativity, design and culture – as well as boasting the finest food and wine - Milano is the ideal campus to discover Italian Excellence. SDA Bocconi brings together business and innovation with the unparalleled wealth of the Italian cultural heritage.

As well as access to innovative management tools, participants gain exposure to leading institutions and companies within these industries, ensuring an ideal balance between practice and theory. This full immersion in Italian Excellence helps participants to understand how Italy’s brands have leveraged their cultural history, while at the same time maintaining their global reputation for innovation, modernity, and stylishness.


For SDA Bocconi students, Italian Excellence offers a special path for professional growth: an opportunity to broaden horizons, to absorb the value of arts and culture, and to understand the importance of knowing how to manage a wonderful heritage.

Italy’s rich cultural heritage deserves to be shared with new generations. We must continue our commitment to quality and beauty by ensuring we maintain our knowledge, its dissemination and its management.” With these words, Giuseppe Soda, Dean of SDA Bocconi, underlines the commitment of the School to Italian Excellence

“Art, fashion, design and food & beverage are not only distinctive traits of the quality of Italian life the world craves for,” says Enzo Baglieri, SDA Bocconi’s Associate Dean for the Master Division. “They also originate in well-established capabilities. MAFED and MAMA look at Italian excellence from different points of view but with the same attention to the managerial distinctiveness and high potential for development of these sectors."

#ItalianExcellence Experiences

Graduation Ceremony MAMA, Class of 2020
Graduation Ceremony MAMA, Class of 2020
Master in Fashion, Experience & Design Management. Emanuela Prandelli - MAFED Director
Master in Fashion, Experience & Design Management. Emanuela Prandelli - MAFED Director


"Italy surprises you, because Italian Excellence is beauty, creativity, culture but it also is hundreds of years of experience in one person who creates a product or a service for everybody in the world to enjoy. The uniqueness of Milan as a fashion capital means that you are exposed to every part of the fashion industry: creativity, design, collaborations, innovation, Italy’s entire cultural heritage. Fashion is nothing without culture and SDA Bocconi understands this with their dedication to the Italian Excellence"

Viviane Hilaire - Panamanian
MAFED 2021

"The advantages of being in Italy are having direct access to all the fruits of wisdom that this country has to offer. Being on the Mediterranean with open access to a whole new culture of people that are different from the rest of Europe will help you understand subcultures within a bigger picture like the EU. Italy is a country that will give you the best of all worlds, including nature, culture, food, music, art and many more."

Bassel Awada - Lebanese
MAFED 2018

"The field trips are always stimulating, giving you the opportunity to meet and talk with great names of the Italian cultural scene. During a conversation with Paolo Baratta, President of Biennale di Venezia, it was interesting to understand his vision of art’s social function and the role of the Venice Biennale in the contemporary art scene. Baratta pointed out that visitors should be treated as people rather than customers. The exhibitions are about exchanges between art and audience, emphasizing their unique experience, where every visitor has the chance to be motivated and inspired by them. Learning from different points of view, perspectives and institutions makes the MAMA at SDA Bocconi a more diverse and dynamic program. Going beyond the school walls gave us practical skills, expanding the knowledge learned in the classroom."

Mariana Vieira Marcondes - Brazilian
MAMA Student