MAFED

I am Eugenia Giorgi, 26-year-old, MAFED class of 2022, awarded with a partial merit-based scholarship and graduated Cum Laude. Besides being the most enriching and unforgettable journey of my life, MAFED really taught me how to enhance beauty and style into completely different environments with a global perspective. With luxury brands having to interact with consumers in an omni-channel, AI-powered world, MAFED gave me the chance to deep dive into customer experience and centricity through an insightful week-long Digital Strategy & E-commerce course in partnership with YOOX Net-a-Porter, learning how to proactively react to a fast-paced and forever changing online environment. I am now working as a Brand Specialist at Amazon, the most customer-centric, data-driven and innovative company in the world. My job encompasses consulting some of the most renowned Italian top-tier family-based companies within the wine industry providing them with business advices to improve their presence on Amazon and consequently on other marketplaces. I am glad I put in practice every day MAFED's fundamentals.

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Great experience, with great professors who are always prepared to answer any questions one might have about the courses we undertake. I can’t hide the fact, that this is an intense and very demanding master program, but I can assure you that by giving us real life examples of real companies’ case studies and projects it gives us the right professional preparation for our future careers. 

On a personal note, this master is being a life changing experience as it’s teaching me how to manage and cope with difficult tasks under the pressure of time, and how to work in a team in an effective way!

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