MAFED
Add More Value to Creativity.
Il Master in Fashion, Experience & Design Management (MAFED) è un programma internazionale offerto in inglese, rivolto a chi aspira a una carriera manageriale nei settori della moda, del lusso e del design.
Ciò richiede competenze specifiche, sia sul piano teorico sia su quello pratico, che orientino la creatività a risultati di eccellenza manageriale.
Per questo il MAFED offre ai partecipanti non solo una preparazione accademica ricca e interdisciplinare, ma anche una vasta gamma di opportunità sul campo, quali field projects, visite in aziende del settore e attività extra-curriculari.
Si favorisce così un nuovo approccio manageriale e l'acquisizione di competenze specifiche, nonché il confronto diretto con le tendenze e i modelli di business di successo e lo sviluppo di una rete di contatti di cui fanno parte professionisti, studenti e faculty.
Il networking è inoltre favorito tramite la rete di Alumni MAFED, che conta quasi 500 membri in tutto il mondo, e un’ampia Business Community grazie alla collaborazione con la Fondazione Altagamma, che promuove studi e progetti di ricerca in questo settore.
MY MAFED in 60 seconds – Elio Di Gregorio
MY MAFED in 60 seconds – Ella Phillips
“La creatività di Milano, capitale globale della moda e del design, si unisce all'eccellenza accademica e manageriale di SDA Bocconi per un percorso formativo unico, in cui creatività, inventiva e immaginazione interagiscono con strategia, processi produttivi e marketing.”
I am Eugenia Giorgi, 26-year-old, MAFED class of 2022, awarded with a partial merit-based scholarship and graduated Cum Laude. Besides being the most enriching and unforgettable journey of my life, MAFED really taught me how to enhance beauty and style into completely different environments with a global perspective. With luxury brands having to interact with consumers in an omni-channel, AI-powered world, MAFED gave me the chance to deep dive into customer experience and centricity through an insightful week-long Digital Strategy & E-commerce course in partnership with YOOX Net-a-Porter, learning how to proactively react to a fast-paced and forever changing online environment. I am now working as a Brand Specialist at Amazon, the most customer-centric, data-driven and innovative company in the world. My job encompasses consulting some of the most renowned Italian top-tier family-based companies within the wine industry providing them with business advices to improve their presence on Amazon and consequently on other marketplaces. I am glad I put in practice every day MAFED's fundamentals.
MAFED was a whirlwind, life changing year that I will never forget, and by which I am forever changed. In the middle of a global pandemic, I, like many of my classmates, took the crazy chance to move to a new country while the whole world was still upside down, unsure of how classes would be held and what our daily lives would look like. We felt the fear and we did it anyway - our very own crash course in learning to trust our instincts.
If there’s anything covid-19 has taught us, it’s that we are resilient. Things may not always go as planned, but we were able to adapt and persevere. Covid-19 also taught us just how quickly the world moves, just how quickly the world changes. Our year flew by quicker than I would ever have imagined. When I look back, I wonder how we managed to fit it all in: all the classes we started, all the project and exams we carried forward. Nevertheless, amidst the stress, the late nights, the many group projects, and the hours spent pouring over slides and notes we made it, yet another reminder that nothing worth having comes easy.
Most importantly, I can say, without a doubt, that this year was well-spent, having learned a lot about business, fashion, and myself. We learned, we grew personally and professionally and we will all become better people and employees for it. And one day, I can only hope we will each be invited back to Bocconi to tell the future MAFED students how this incredible experience had helped us achieve our dream career.
