Chiara Piancatelli

Marketing and Sales


Latest publications

MANDELLI A., ARBORE A., PIANCATELLI C. Storie, Relazioni e Business: Social Media Marketing nell'era delle piattaforme Egea, Milano, Italy, 2022
PIANCATELLI C., MASSI M., MANDELLI A. Nuove logiche e traiettorie di crescita dell’advertising Economia & Management, 2022, no. 1, pp.85-93
PIANCATELLI C., Massi M., Vocino A. #artoninstagram: Engaging with art in the era of the selfie International Journal of Market Research, 2020
PIANCATELLI C., MASSI M., HARRISON P. Has Art Lost Its Aura? How Reintermediation and Decoupling Have Changed the Rules of the Art Game: The Case of Artvisor International Journal of Arts Management, 2020, vol.22, no. 3, pp.34-54
PIANCATELLI C., Massi M., Vocino A. The role of atmosphere in Italian museums: effects on brand perceptions and visitor behavioral intentions Journal of Strategic Marketing, 2020, pp.1-21
PIANCATELLI C., CUADRADO M., MION DALLE CARBONARE P. Balenciaga, the Master of Haute Couture in The Artification of Luxury Fashion Brands : Synergies, Contaminations, and Hybridizations Marta Massi , Alex Turrini (Eds),Palgrave Macmillan, chap. 6, 2020

Grants & Honors

Best Paper Award for the paper “Authentic Omnichannel: Providing Consumers with a Seamless Brand Experience through Authenticity” (co-Authors M.Massi, A.Vocino) – 2022 AMS Psychology and Marketing Special Awards, Omni-Channel and Supply Chain Management Tracks, Academy of Marketing Science Annual Conference in Monterey - May 25-27, 2022 , 2022

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From the dream world to the real world: opportunities and...
Required time 5 min
Social media marketing in the era of platforms
Required time 6 min
Customer-centric digital transformation at Vibram
Required time 5 min



  • NEW
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DIGITAL ADVERTISING Strategie e strumenti per ottimizzare la pubblicità online
  • Duration
  • wkly effort
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  • Price
  • 6 weeks
  • 3 hours
  • On Demand
  • Italian
  • 500€

This program aims to illustrate the possibilities of digital advertising through discussing management models and introducing best practices.