Chiara Piancatelli, PhD, is Lecturer of Digital Marketing at SDA Bocconi School of Management, Milan. Since January, 2019 she is Executive Program Director of the courses Digital Communication (Ed. Online & Ed. Blended) and Marketing (Ed. Evening) and Adjunct Professor of Marketing at Bocconi University.
Her research activities focus on Digital Marketing, Social Media Marketing, Event Marketing and Big Data & AI Marketing. Chiara's current research projects aims to determine how digital technologies and tools help marketing to become more precise and predictive in order to create an augmented value for customers. She is research associate at Deakin University, Australia, where she spent a visiting period during her PhD in Management & Innovation.
She is the author of numerous articles and book chapters on the subject. Among others academic journals, her work has been published on International Journal of Market Research (IJMR) and Journal of Strategic Marketing (JSM). She is a member of the World Internet Project (WIP) and she presented at the International Conference of Arts and Cultural Management (AIMAC 2017 Beijing, 2019 Venice) and during the European Academy of Management (EURAM 2018, Reykjavík).
Chiara earned a MSc in Economics and Management from Bocconi University and a PhD in Management & Innovation from Cattolica del Sacro Cuore University.
This program aims to illustrate the possibilities of digital advertising through discussing management models and introducing best practices.
