Chiara Piancatelli

Marketing

Biography

Latest publications

Massi M., PIANCATELLI C., Vocino A. Authentic omnichannel: Providing consumers with a seamless brand experience through authenticity Psychology & Marketing, 2023, vol.40, no. 7, pp.1280-1298
BUONGIORNO SOTTORIVA C., MEDA F., PIANCATELLI C. L’accesso ai servizi e la selezione dell’utenza: il customer experience management a garanzia dell’equità in Management della Cronicità: Logiche aziendali per gestire i nuovi setting sanitari finanziati dal PNRR F. Longo, V. Tozzi (Eds),Egea, chap. 3, pp.63-80, 2023
MANDELLI A., ARBORE A., PIANCATELLI C. Storie, Relazioni e Business: Social Media Marketing nell'era delle piattaforme Egea, Milano, Italy, 2022
MANDELLI A., PIANCATELLI C., ARBORE A. Vibram: il marketing digitale come motore della digital transformation Micro & Macro Marketing, 2022, vol.31, no. 1, pp.117-134
PIANCATELLI C., SOSCIA I. Le ricerche per la definizione e il controllo della comunicazione di massa in Ricerche di Marketing. Metodologie e tecniche per le decisioni strategiche e operative di marketing - II Ed. L. Molteni, G. Troilo (Eds),Egea, chap. 14, pp.549-586, 2022
PIANCATELLI C., MASSI M., MANDELLI A. Nuove logiche e traiettorie di crescita dell’advertising Economia & Management, 2022, no. 1, pp.85-93

Grants & Honors

Best Paper Award for the paper “Authentic Omnichannel: Providing Consumers with a Seamless Brand Experience through Authenticity” (co-Authors M.Massi, A.Vocino) – 2022 AMS Psychology and Marketing Special Awards, Omni-Channel and Supply Chain Management Tracks, Academy of Marketing Science Annual Conference in Monterey - May 25-27, 2022 , 2022

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Coordinator

MAFED
MAFED Master in Fashion, Experience & Design Management
  • Start date
  • Language
  • Format
  • Duration
  • 22 Jan 2024
  • English
  • Full-Time
  • 12 Months

Solid management skills provided to work in highly creative industries. You will meet and work directly with top international fashion and design companies.

Main partner: the Italian association of top fashion companies, Altagamma; Technical Partnership: Yoox Net-A-Porter Group; Knowlegde Partnership: BCG; Mentoring Program: LVMH & Loro Piana.

A specialized master for building the future managers of the fashion industry worldwide.

Director

  • NEW
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Digital Advertising Strategie e strumenti per ottimizzare la pubblicità online
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 6 weeks
  • 3 hours
  • On Demand
  • Italian
  • 500€

This program aims to illustrate the possibilities of digital advertising through discussing management models and introducing best practices.