Chiara Piancatelli

Marketing

Biography

Latest publications

PIANCATELLI C., MASSI M., ARBORE A. Verso un nuovo paradigma di omnichannel in chiave phygital Harvard Business Review Italia, September, 2023
Massi M., PIANCATELLI C., Vocino A. Authentic omnichannel: Providing consumers with a seamless brand experience through authenticity Psychology & Marketing, 2023, vol.40, no. 7, pp.1280-1298
BUONGIORNO SOTTORIVA C., MEDA F., PIANCATELLI C. L’accesso ai servizi e la selezione dell’utenza: il customer experience management a garanzia dell’equità in Management della Cronicità: Logiche aziendali per gestire i nuovi setting sanitari finanziati dal PNRR F. Longo, V. Tozzi (Eds),Egea, chap. 3, pp.63-80, 2023
MANDELLI A., ARBORE A., PIANCATELLI C. Mercati e marketing al tempo dei social media Micro & Macro Marketing, 2023, no. 1, pp.207-232
PIANCATELLI C., MASSI M., RACCAGNI D. Battere la concorrenza con Metaverso e NFT. Come utilizzare strumenti innovativi per coinvolgere i clienti nel mondo digitale Harvard Business Review Italia, October, 2022
MANDELLI A., ARBORE A., PIANCATELLI C. (Eds.) Storie, Relazioni e Business: Social Media Marketing nell'era delle piattaforme Egea, Milano, Italy, 2022

Grants & Honors

Best Paper Award for the paper “Authentic Omnichannel: Providing Consumers with a Seamless Brand Experience through Authenticity” (co-Authors M.Massi, A.Vocino) – 2022 AMS Psychology and Marketing Special Awards, Omni-Channel and Supply Chain Management Tracks, Academy of Marketing Science Annual Conference in Monterey - May 25-27, 2022 , 2022

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Coordinator

MAFED
MAFED Master in Fashion, Experience & Design Management
  • Start date
  • Language
  • Format
  • Duration
  • 20 Jan 2025
  • English
  • Full-Time
  • 12 Months

Solid management skills to work in highly creative industries. You will meet and work directly with top international fashion and design companies.

Main partner: Altagamma, Italian association of top fashion companies; Technical Partnership: Yoox Net-A-Porter Group; Knowlegde Partnership: BCG; Mentoring Program: LVMH & Loro Piana.

70 ECTS/ CFU credits, designed for the future managers of the fashion industry worldwide.

Director

  • NEW
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Digital Advertising Strategie e strumenti per ottimizzare la pubblicità online
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 6 weeks
  • 3 hours
  • On Demand
  • Italian
  • 500€

This program aims to illustrate the possibilities of digital advertising through discussing management models and introducing best practices.