Chiara Piancatelli

Marketing and Sales


Latest publications

Massi M., PIANCATELLI C., Vocino A. Authentic omnichannel: Providing consumers with a seamless brand experience through authenticity Psychology & Marketing, 2023
MANDELLI A., ARBORE A., PIANCATELLI C. Storie, Relazioni e Business: Social Media Marketing nell'era delle piattaforme Egea, Milano, Italy, 2022
PIANCATELLI C., SOSCIA I. Le ricerche per la definizione e il controllo della comunicazione di massa in Ricerche di Marketing. Metodologie e tecniche per le decisioni strategiche e operative di marketing - II Ed. L. Molteni, G. Troilo (Eds),Egea, chap. 14, pp.549-586, 2022
PIANCATELLI C., MASSI M., MANDELLI A. Nuove logiche e traiettorie di crescita dell’advertising Economia & Management, 2022, no. 1, pp.85-93
PIANCATELLI C., RICCI A. New business models for craft: the case of Artemest in The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies Jon Mulholland, Alessandra Ricci, Marta Massi (Eds),Edward Elgar Publishing, chap. 9, pp.136-155, 2022
PIANCATELLI C., Massi M., Vocino A. #artoninstagram: Engaging with art in the era of the selfie International Journal of Market Research, 2021, vol.63, no. 2, pp.134-160

Grants & Honors

Best Paper Award for the paper “Authentic Omnichannel: Providing Consumers with a Seamless Brand Experience through Authenticity” (co-Authors M.Massi, A.Vocino) – 2022 AMS Psychology and Marketing Special Awards, Omni-Channel and Supply Chain Management Tracks, Academy of Marketing Science Annual Conference in Monterey - May 25-27, 2022 , 2022

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  • NEW
  • Hot Topic
Digital Advertising Strategie e strumenti per ottimizzare la pubblicità online
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 6 weeks
  • 3 hours
  • On Demand
  • Italian
  • 500€

This program aims to illustrate the possibilities of digital advertising through discussing management models and introducing best practices.

MAFED Coordinator

MAFED Master in Fashion, Experience & Design Management
  • Start date
  • Language
  • Format
  • Duration
  • 22 Jan 2024
  • English
  • Full-Time
  • 12 Months

Solid management skills provided to work in highly creative industries. You will met and work directly within top international fashion and design companies.

Together with the Italian association of top fashion companies, Altagamma, and with the technical partnership of Yoox Net-A-Porter Group.

A specialized master for building the future managers of the fashion industry worlwide.