Executive Master in Marketing and Sales | SDA Bocconi

16 courses and 4 face-to-face workshops divided into 7 part-time modules. Here are the numbers of a program that explores all aspects of marketing & sales, including Digital Business & 360° Communication, Big Data Analysis, Social Media Marketing and CRM and Business Intelligence. The courses are the building blocks for your EMMS experience, and they provide a common language for all participants. Furthermore, in the workshops you will have the opportunity to address particular issues from a new perspective. Finally, with field projects, you will put what you have learned into action.

Structure

16th edition,
from 14th March 2022 to April 2023

Module 1

Module 1 - On-campus module: Milano

  • Marketing Management
  • Channel Management
  • Workshop: Consumption Innovation.

14 Mar 2022

19 Mar 2022

DISTANCE LEARNING

21 Mar 2022

8 May 2022

Module 2

Module 2 - On-campus module: Barcelona

  • Marketing Research
  • Sales Management I
  • Going to the Market
  • Workshop: Leading and Managing People

9 May 2022

14 May 2022

DISTANCE LEARNING

16 May 2022

3 July 2022

Module 3

Module 3 - On-campus module: Milano

  • Digital Business & 360° Communication
  • International Marketing Management
  • Strategic Marketing

4 July 2022

9 July 2022

DISTANCE LEARNING

11 July 2022

18 Sept 2022

Module 4

Module 4 - On-campus module: Barcelona

  • Finance for Marketing & Sales
  • Brand Management
  • Marketing Analytics in the Era of Big Data
  • Workshop: Brain Pleasing Marketing

19 Sept 2022

24 Sept 2022

DISTANCE LEARNING

26 Sept 2022

13 Nov 2022

Module 5

Module 5 - On-campus module: Madrid

  • CRM and Business Intelligence
  • Sales Management II
  • Social Media Marketing
  • Field Project Launch (SDA Bocconi and Esade)

14 Nov 2022

19 Nov 2022

DISTANCE LEARNING

29 Nov - 23 Dec 2022

9 Jan - 5 Feb 2023

Module 6

Modulo 6 - On-campus module: Milano

  • Marketing Creativity and Innovation
  • Price Strategy and Management
  • Field Project

6 Feb 2023

9 Feb 2023


DISTANCE LEARNING

13 Feb 2023

16 Apr 2023

Module 7

Modulo 7 - On-Campus Module: Barcelona

  • F2F Workshop: Communication & Negotiation Skills
  • Field Project Presentation

18 Apr 2023

20 Apr 2023

GRADUATION CEREMONY - BARCELONA

Individual Executive Coaching

EMMS provides individual assessment and development of Professional Competences and Sales Skills, so that each participant will develop a plan to improve their professional profile. The applications used are Predictive Index, PRO and SSAT provided by PI Worldwide. They combine tests and personal guidance conducted by Prímula Asesores.

Field Projects

You will be expected to carry out a business project for a company, which represents a practical, real-life application of skills and knowledge gained in classroom.

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A Successful Blended Learning Model

On-campus modules and exams take up 32 working days and 4 Saturday mornings and are divided between Italy and Spain. Overall, 50% of the Executive Master in Marketing & Sales sessions are face-to-face and 50% are in distance learning.

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More about EMMS

Faculty

Director and Team, EMMS Faculty