Module 4 - Barcelona

Digital Marketing & Integrated Communication

Sales Management

This course presents conceptual models, managerial methods, practical tools, and real-world examples concerning some key sales management decisions. Main topics are: a general framework on modern sales management; the changing role of selling and sales management in organizations; managing change in the sales force; leading and managing salespeople’s performance.

Strategic Marketing Management

A successful marketing strategy requires a deep understanding of the market and the competitive arena. Business intelligence is used to foresee development opportunities and to create and deliver the best value for customers. This course is concerned with the process of strategic marketing management and the implementation of marketing strategies for companies in different stages of an industry, in different competitive positions, and in different economic environments.