Module 4 - Barcelona

Digital Marketing & Integrated Communication

Strategic Marketing

A successful marketing strategy requires a deep understanding of the market and the competitive arena. Business intelligence is used to foresee development opportunities and to create and deliver the best value for customers. This course is concerned with the process of strategic marketing management and the implementation of marketing strategies for companies in different stages of an industry, in different competitive positions, and in different economic environments.

Channel & Retail Management

This course examines topics related to the management of distribution channels: the nature of marketing channels and the global trends that characterize them; the issues that companies face in designing, managing, evaluating, and changing their channels; marketing channel issues from the perspective of retailers, wholesalers, and physical distribution agencies.