Teaching Methods

Program Structure

EMMS is a perfect fit for the busy agenda of an executive manager or entrepreneur. ​


Face-to-face Modules

Residency modules take place for limited periods of time on campus at Esade Business School in Barcelona and Madrid and at SDA Bocconi School of Management in Milan and Rome between March 2024 and April 2025​

The residency modules are rigorous and allow participants an in-person experience that offers crucial insights and hands-on practical experience. Participants take face-to-face lessons with the renowned faculty of the two schools, interact with accomplished executives outside the school and take advantage of opportunities to get to know and work with fellow participants from a range of backgrounds and nationalities. During the 16 COURSES and 5 WORKSHOPS, participants enhance their understanding of marketing and sales management through theory and practice, including topics on both digital and non-digital challenges in marketing & sales. ​

The program puts you in a position to offer profound contributions in your field, seize opportunities and develop superior strategies well before your competitors.​



Distance Learning Modules

Distance Learning modules are a continuation of the one-week residency modules and last about 7/8 weeks. Participants return to their home and work while continuing to study in greater depth the topics introduced during residency stays. The combination of work and study simultaneously allows participants to put what they learned into practice immediately.​



What’s inside the DL part? A mix of activities: ​

  • live online classes to allow the faculty and executive students sharing contents and lively interacting. They are all recorded to allow asynchronous watching. ​
  • Group and/or Individual assignments on real world case studies.
  • Readings.
  • Forum: to share ideas and experiences among students and professors​.


​Live online lessons offer the possibility to interact in real time while giving participants the flexibility to continue their work at the same time. These lessons take place live on average twice a week for 1.5-2 hours each time but can also be followed at a later time with recorded videos.​

​This part is taught through an advanced e-learning platform (BlackBoard) and web conferences (Zoom, Collaborate).​



  • 1.5/2 Hours of Work per Day (Can Be Weekends)​
  • About 7-8 Weeks​
  • "Meeting Point" on our Web Platform​
  • Individual and Group Work​

An Example of a Face-to-Face Week