Executive Master in Marketing and Sales | SDA Bocconi

Teaching Methods

Face-to-face

On-campus modules take place at ESADE Business School in Barcelona and Madrid, and SDA Bocconi School of Management in Milano. You will undertake 7 face-to-face modules stretching from January 2020 to February 2021.

 

The on-campus modules are rigorous. They consist of classroom time in these three cities with leading professors from ESADE and SDA Bocconi.

Distance Learning

Distance Learning modules are a continuation of the one-week classroom sessions. Lasting for about six weeks and following each on-campus module, they allow you to return home and continue in your job while researching topics started in the on-campus phase in greater depth.

 

The combination of simultaneously being at work and studying allows you to put what you learn into immediate practice.

 

The distance learning modules are as rigorous as those that are conducted face-to-face, but the program’s intuitive, easy-to-use online platform enables you to move at your own pace.

 

The online modules feature:

  • Live/recorded online classes
  • Individual and group assignments
  • Discussion forums and blogs
  • Faculty-guided business games
  • Online cases and readings

An Example of a Face-to-Face Week

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Exam

Finance for Marketing and Sales

CRM and Business Intelligence

Finance for Marketing and Sales

Marketing Creativity and Innovation

Marketing Creativity and Innovation

coffee break

coffee break

coffee break

coffee break

coffee break

coffee break

Exam

Finance for Marketing and Sales

CRM and Business Intelligence

Finance for Marketing and Sales

Marketing Creativity and Innovation

Marketing Creativity and Innovation

lunch

lunch

lunch

lunch

lunch

lunch

CRM and Business Intelligence

CRM and Business Intelligence

CRM and Business Intelligence

Finance for Marketing and Sales

Marketing Creativity and Innovation

 

coffee break

coffee break

coffee break

coffee break

coffee break

 

CRM and Business Intelligence

Business Projects Presentation

CRM and Business Intelligence

Finance for Marketing and Sales

Group work

Marketing Creativity and Innovation