- NEW
- Duration
- wkly effort
- Format
- Language
- Price
- 5 weeks
- 3 hours
- On Demand
- English
- 500€
The program provides the skills and techniques needed to update pricing expertise from operation patterns to a new strategic vision.
SDA Bocconi management training tailored to your lifestyle. Our Online On Demand Programs offer an excellent balance between quality of learning and organizational impact.
Maximum flexibility: the programs can be followed according to your needs, anywhere, at any time and on any device.
Differentiated learning support by e-books and discussions with the program director.
You will receive your final certificate on passing the learning test.
The program provides the skills and techniques needed to update pricing expertise from operation patterns to a new strategic vision.
The course analyzes the role and impact of the production system and consumption processes, exploring ways of overcoming them from a strategic and tactical perspective.
The program will allow you to define and manage strategic brand paths, from brand building to brand strategy.
Branded content is an effective tool for engaging one's audience, disseminating the messages most important to the company and establishing a dialogue with potential new consumers.
The course provides the tools for using digital levers: from UX design to the role of creators, the centrality of social media and the new frontiers of the digital brand experience.
The course aims to provide the chance to develop qualitative and quantitative research techniques needed to learn about current or potential markets.
By the end of the program, you will understand how to build a marketing planning process by structuring the sections in a marketing plan.
The program explains the potential and strategic role of social media marketing, redesigning the customer’s digital experience.
At the end of the program you will be able to design, implement and manage an e-commerce business within an omnichannel strategy.
This program aims to illustrate the possibilities of digital advertising through discussing management models and introducing best practices.
At the end of the program you will learn how to use key data and metrics, analyzing them with appropriate models and tools.
The program provides the skills needed to manage negotiation processes in commercial contexts, detecting the most appropriate strategies in individual situations.
The program explores the design and management phases of a point of sale, conceived and experienced as a relational environment focusing on the customer experience.
The program will help you identify real customers, understand their needs and preferences, and communicate in an effective manner to establish lasting and profitable relationships.
The program aims at developing sales data analysis skills and provides the knowledge to create effective and objective reports.
The program explores the journey of brands that pursue brand equity with the aim of becoming premium brands.
The program focuses on the consolidation and development of business opportunities involving existing customers with a view to building loyalty and expanding business with them.
The program aims at providing the skills needed to manage marketing communication in a strategic way by designing initiatives that are in line with your goals.
The program enables you to deal with the whole Category Management process, exploring all the steps for implementing the operational model in a systemic way.
The program analyzes point of sale design and management processes with an experiential approach.
The program will allow you to implement Agile management at both company and team level.
At the end of the Program you will be able to manage the most widespread data analysis techniques, descriptive statistics and visuals
The program provides you with the practical tools you need to build your own brand and manage social media, developing a personal and effective behavior.
The program shows how knowing how to be creative can truly be a source of competitive advantage both in contributing to business results and organizational dynamics.
This program describes the mechanisms for the functioning of interpersonal communication, focusing on the methods that help capture the attention of the interlocutor
The Program allows you to develop the skills to measure the social impact of the whole organization or one of its business.
The program goes through the chapters that make up a business plan. What is a business model, what elements exist in it, and what are the approaches to develop it?
The program outlines criteria for managing emotions in the workplace, analyzing their impact on relationships and decision making.
The program provides you with the tools to understand the fundamentals of financial reporting, interpreting the relations among financial statements
The program aims at providing the practical tools needed to design and manage corporate growth processes, by exploring the various steps of funding.
The program aims to provide the skills needed to implement marketing and communication plans in the real estate sector.
The program allows you to understand the tech solutions, applications, platforms and communication channels that are changing the real estate business.
The program helps you identify the main points to consider when choosing the most appropriate real estate valuation method.
The program develops the skills needed to manage marketing and sponsorship activities in order to design and set up sports events.
In this course, we will equip you with everything you need to properly start using Python in your daily work activities.
The program aims at completing your training as a specialist and will provide you with the fundamentals of corporate IT system implementation and management.
The program analyzes the risks related to digitalization and corporate IT system management, exploring various responses in detail.
The program allows for an IT Innovation-oriented change of the IT function by developing a specific organizational model.
CO.CO.A is a farming management control simulation producing income statement reclassification according to business lines.
The program consists of five training modules focused on the fundamental aspects that characterize the management of Public Administrations.
Some Programs may require the use of Microsoft Office.
SDA Bocconi School of Management offers a wide range of training programs suitable for anyone wishing to develop their management knowledge and skills.