On Demand Programs

Anytime, Anywhere

SDA Bocconi management training tailored to your lifestyle. Our Online On Demand Programs offer an excellent balance between quality of learning and organizational impact.

Maximum flexibility: the programs can be followed according to your needs, anywhere, at any time and on any device.

Differentiated learning support by e-books and discussions with the program director.

You will receive your final certificate on passing the learning test.

Topics Covered

Programs

Marketing & Sales

Pricing How to increase your profitability in a volatile market

Duration
wkly effort
Format
Language
Price

5 weeks
3 hours
On Demand
English
500€

The program provides the skills and techniques needed to update pricing expertise from operation patterns to a new strategic vision.

Green Marketing

Duration
wkly effort
Format
Language
Price

5 weeks
4 hours
On Demand
Italian
400€

The course analyzes the role and impact of the production system and consumption processes, exploring ways of overcoming them from a strategic and tactical perspective.

Brand Management

Duration
wkly effort
Format
Language
Price

5 weeks
4 hours
On Demand
Italian
500€

The program will allow you to define and manage strategic brand paths, from brand building to brand strategy.

Branded content Strategie e strumenti per creare valore con i contenuti

Duration
wkly effort
Format
Language
Price

5 weeks
4 hours
On Demand
Italian
500€

Branded content is an effective tool for engaging one's audience, disseminating the messages most important to the company and establishing a dialogue with potential new consumers.

Digital Customer Experience Contenuti, interazioni e azioni di marketing per esperienze di valore sul journey omnichannel

Duration
wkly effort
Format
Language
Price

6 weeks
3 hours
On Demand
Italian
500€

The course provides the tools for using digital levers: from UX design to the role of creators, the centrality of social media and the new frontiers of the digital brand experience.

Ricerche di marketing Metodi e strumenti per generare conoscenza di mercato

Duration
wkly effort
Format
Language
Price

6 weeks
3 hours
On Demand
Italian
500€

The course aims to provide the chance to develop qualitative and quantitative research techniques needed to learn about current or potential markets.

Il piano di marketing Definire in maniera efficace obiettivi ed azioni di mercato

Duration
wkly effort
Format
Language
Price

5 weeks
3 hours
On demand
Italian
400€

By the end of the program, you will understand how to build a marketing planning process by structuring the sections in a marketing plan.

Social Media Marketing Interattività e contenuti per creare valore con i clienti

Duration
wkly effort
Format
Language
Price

6 weeks
3 hours
On Demand
Italian
500€

The program explains the potential and strategic role of social media marketing, redesigning the customer’s digital experience.

Ecommerce Management Gestire le vendite online per una strategia omnicanale

Duration
wkly effort
Format
Language
Price

5 weeks
3 ore
On Demand
Italian
€ 500

At the end of the program you will be able to design, implement and manage an e-commerce business within an omnichannel strategy.

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Digital Advertising Strategie e strumenti per ottimizzare la pubblicità online

Duration
wkly effort
Format
Language
Price

6 weeks
3 hours
On Demand
Italian
500€

This program aims to illustrate the possibilities of digital advertising through discussing management models and introducing best practices.

Digital Analytics per il Marketing Dalle web analytics ai big data

Duration
wkly effort
Format
Language
Price

6 weeks
3 hours
On demand
Italian
500€

At the end of the program you will learn how to use key data and metrics, analyzing them with appropriate models and tools.

Competenze per vendere Negoziare con successo con i clienti

Duration
wkly effort
Format
Language
Price

7 weeks
3 hours
On Demand
Italian
500€

The program provides the skills needed to manage negotiation processes in commercial contexts, detecting the most appropriate strategies in individual situations.

Store Management Ripensare il punto vendita nell’era dell’omnicanalità

Duration
wkly effort
Format
Language
Price

5 weeks
3 hours
On Demand
Italian
500€

The program explores the design and management phases of a point of sale, conceived and experienced as a relational environment focusing on the customer experience.

Competenze per vendere Ricercare e acquisire nuovi clienti

Duration
wkly effort
Format
Language
Price

6 weeks
3-4 hours
Ondemand
Italian
400 €

The program will help you identify real customers, understand their needs and preferences, and communicate in an effective manner to establish lasting and profitable relationships.

Competenze per vendere Analizzare i dati per migliorare le performance sui clienti

Duration
wkly effort
Format
Language
Price

5 weeks
3 hours
On Demand
Italian
500€

The program aims at developing sales data analysis skills and provides the knowledge to create effective and objective reports.

Premiumization Da marca a premium brand

Duration
wkly effort
Format
Language
Price

5 weeks
3 hours
On Demand
Italian
600€

The program explores the journey of brands that pursue brand equity with the aim of becoming premium brands.

Competenze per vendere Fidelizzare e sviluppare i clienti attuali

Duration
wkly effort
Format
Language
Price

8 weeks
4-5 hours
On Demand
Italian
400€

The program focuses on the consolidation and development of business opportunities involving existing customers with a view to building loyalty and expanding business with them.

Comunicare per creare valore La comunicazione integrata di marketing

Duration
wkly effort
Format
Language
Price

7 weeks
3 hours
On Demand
Italian
400€

The program aims at providing the skills needed to manage marketing communication in a strategic way by designing initiatives that are in line with your goals.

Category Management Creare valore con la gestione efficace dell'assortimento

Duration
wkly effort
Format
Language
Price

5 weeks
3 hours
online
Italian
500€

The program enables you to deal with the whole Category Management process, exploring all the steps for implementing the operational model in a systemic way.

Visual Merchandising Comunicazione nel punto vendita e valore per il cliente

Duration
wkly effort
Format
Language
Price

8 weeks
4 hours
On Demand
Italian
600€

The program analyzes point of sale design and management processes with an experiential approach.

General Management & Leadership

Leadership Essentials Leading self to lead others

Duration
wkly effort
Format
Language

3 weeks
3 hours
On demand
English

This course aims to focus on essential leadership skills that are deemed vital in navigating the dynamic organizational landscape.

Leadership Essentials Leading others for excellent performance

Duration
wkly effort
Format
Language

3 weeks
3 hours
On demand
English

The program equips you with tools to identify your team's strengths and challenges, adapting your leadership style to enhance team effectiveness.

Agile Management Leadership and team management for agile companies

Duration
wkly effort
Format
Language
Price

5 weeks
3 hours
Ondemand
English
€ 500

The program will allow you to implement Agile management at both company and team level.

Data Analysis for Business: Foundations

Duration
wkly effort
Format
Language
Price

6 weeks
3 hours
On Demand
English
190€

At the end of the Program you will be able to manage the most widespread data analysis techniques, descriptive statistics and visuals

Personal branding How to build and manage your personal brand

Duration
wkly effort
Format
Language
Price

7 weeks
3-4 hours
On Demand
English
500€

The program provides you with the practical tools you need to build your own brand and manage social media, developing a personal and effective behavior.

Creatività al lavoro Potenzia la tua capacità di ideare soluzioni nuove ed utili

Duration
wkly effort
Format
Language
Price

5 weeks
3 hours
On Demand
Italian
500€

The program shows how knowing how to be creative can truly be a source of competitive advantage both in contributing to business results and organizational dynamics.

La comunicazione personale efficace Dai potere alle tue parole

Duration
wkly effort
Format
Language
Price

5 weeks
3 hours
On Demand
Italian
500€

This program describes the mechanisms for the functioning of interpersonal communication, focusing on the methods that help capture the attention of the interlocutor

Social Impact Creare e misurare valore condiviso

Duration
wkly effort
Format
Language
Price

5 weeks
3 hours
On demand
Italian
400€

The Program allows you to develop the skills to measure the social impact of the whole organization or one of its business.

Il business plan Come tradurre un'idea in un progetto imprenditoriale

Duration
wkly effort
Format
Language
Price

7 weeks
3 hours
On Demand
Italian
400€

The program goes through the chapters that make up a business plan. What is a business model, what elements exist in it, and what are the approaches to develop it?

Data analysis per manager: avanzato

Duration
wkly effort
Format
Language
Price

6 weeks
3 hours
On Demand
Italian
190€

Emozioni al lavoro Fare della gestione delle emozioni un tuo punto di forza

Duration
wkly effort
Format
Language
Price

5 weeks
3 hours
On Demand
Italian
500€

The program outlines criteria for managing emotions in the workplace, analyzing their impact on relationships and decision making.

Accounting, Tax and Control

Fundamentals of Accounting

Duration
wkly effort
Format
Language
Price

5 weeks
3 hours
On Demand
English
€ 190

The program provides you with the tools to understand the fundamentals of financial reporting, interpreting the relations among financial statements

Finanziare la crescita aziendale Come scegliere le forme di finanziamento giuste

Duration
wkly effort
Format
Language
Price

5 weeks
3-4 hours
Ondemand
Italian
€ 600

The program aims at providing the practical tools needed to design and manage corporate growth processes, by exploring the various steps of funding.

Real Estate

Marketing immobiliare Come valorizzare gli immobili sul mercato

Duration
wkly effort
Format
Language
Price

6 weeks
3 hours
On Demand
Italian
400 €

The program aims to provide the skills needed to implement marketing and communication plans in the real estate sector.

Digital real estate Come creare valore nell'immobiliare con le tecnologie digitali

Duration
wkly effort
Format
Language
Price

5 weeks
3 ore
On Demand
Italian
400€

The program allows you to understand the tech solutions, applications, platforms and communication channels that are changing the real estate business.

Valutazione immobiliare Come stimare il valore di mercato degli immobili commerciali

Duration
wkly effort
Format
Language
Price

8 weeks
3 hours
Ondemand
Italian
400 €

The program helps you identify the main points to consider when choosing the most appropriate real estate valuation method.

Sport

Sport marketing & sponsorship Competenze per un manager sportivo di successo

Duration
wkly effort
Format
Language
Price

8 weeks
3 hours
On demand
Italian
€ 400

The program develops the skills needed to manage marketing and sponsorship activities in order to design and set up sports events.

Information Systems

Digital Supply Chain Management

Duration
wkly effort
Format
Language
Price

3 weeks
3 hours
On demand
English
400€

The course aims to investigate how a more digital approach in supply chain processes can improve the level of service provided

Fundamentals of Python

Duration
wkly effort
Format
Language
Price

6 weeks
3 hours
On Demand
English
€ 190

In this course, we will equip you with everything you need to properly start using Python in your daily work activities.

IT Management Da specialista a manager di IT

Duration
wkly effort
Format
Language
Price

9 weeks
3 hours
Ondemand
Italian
€ 500

The program aims at completing your training as a specialist and will provide you with the fundamentals of corporate IT system implementation and management.

IT Risk Management Strategie e strumenti per governare il rischio digitale

Duration
wkly effort
Format
Language
Price

5 weeks
3 hours
Ondemand
Italian
€ 600

The program analyzes the risks related to digitalization and corporate IT system management, exploring various responses in detail.

IT Innovation Il contributo dell'IT all'innovazione digitale dell'impresa

Duration
wkly effort
Format
Language
Price

5 weeks
3 hours
On Demand
Italian
500€

The program allows for an IT Innovation-oriented change of the IT function by developing a specific organizational model.

Agribusiness

CO.CO.A. Business Simulation

Lingua
Format
Duration
Price

italian
On Demand
12 month
150€

CO.CO.A is a farming management control simulation producing income statement reclassification according to business lines.

Healthcare & Public Administration

Foundation of HTA Economic evaluation and value-based healthcare

Duration
Wkly effort
Format
Language
Price

5 weeks
3 hours
On demand
English
400€

The Program aims to provide basic knowledge of health technology assessment and the main techniques of economic evaluation in health.

Fondamenti di Public Management La cassetta degli attrezzi per conoscere il mondo della PA

Duration
wkly effort
Format
Language
Price

5 weeks
3 hours
On Demand
Italian
190€

The program consists of five training modules focused on the fundamental aspects that characterize the management of Public Administrations.

Any Questions?

Try Now

How does the Try Now service work?
Our Try Now service gives you access to the first week of contents of any course of your choice free of charge for a period of 7 days, after which you can decide whether to buy the whole program or simply end the test.
Can I try out more than one program?
You can take advantage of our Try It Now service on all Online On Demand courses of your choice, but not simultaneously. You have to wait until the first week’s trial expires before proceeding with another course.
How can I enjoy the Try Now service?/strong>
- Go to our website and view our educational offer
- Once you have chosen your course, click the TRY IT NOW button
- Fill in the form with your personal information
- You will receive an e-mail with your credentials and information to access your online on demand course within an hour’s time.

Program Application

Are there any prerequisites to apply to Programs?
There are no specific prerequisites to apply to Online On Demand courses. However, we suggest you carefully read the description of your Program on our website and in the Program’s brochure.
How can I select the Program that most suits me among SDA Bocconi Online On Demand Programs?
Feel free to contact our orientation service. You can find contact details in the Program’s page on our website.
How can I enroll in an Online On Demand Program?
- Refer to https://www.sdabocconi.it/en/online-programs/ondemand for our courses.
- Click the PURCHASE ONLINE button
- Fill in the form with your personal information and invoice details
- Pay Program fee
- We will immediately email confirmation of enrolment and send you the invoice
- In a few hours’ time, we will email your credentials and any info to access your Online On demand Program.

Payment Process

How can I pay for the Program?
You can pay for your Online On demand Program by credit card or PayPal account. Bank transfers are not accepted
Do you offer any reductions on fees?
Bocconi Alumni are entitled to a 10% reduction on application fees
Thanks to SDA Bocconi’s “Women are good for business” initiative, all women enrolling by 8 March 2025 will benefit from a 20% reduction on Program fees
Reductions automatically apply during the purchasing process and do not combine with each other. In case you are entitled to more than one reduction, you will benefit from the most favorable one
Can the payment be done by someone who is not the participant in the Program?
Yes, you can use your personal credit card or somebody else’s
I have not received any invoice. How can I ask for one?
Invoices are usually emailed within 3 days from purchasing the Program. Please, check your junk mailbox. You can always ask for a copy of your invoice at online.programs@sdabocconi.it
Can no longer attend my online Program. Can I get a refund?
It is not possible to get a refund after purchasing an Online On demand Program

My Credentials

What is the link to access the Program?
You can access your Online On demand Program at onlinelearning.sdabocconi.it using the username you have received by email and the password you have then set.
If you enrolled in the course before January 17, 2024 you will find your program at the following link onlineprograms.sdabocconi.it.
I have received confirmation of enrolment but I have not received my credentials. What should I do?
Credentials to access your Program are emailed within a few hours from confirmation of purchase. Please, check your junk mailbox for the email providing your credentials. You can always ask for a copy at online.programs@sdabocconi.it
I have forgotten my password, how can I recover it?
This is the link to recover your password: https://sspr.sdabocconi.it/sspr/public/forgottenpassword
I have logged into the platform but I cannot find my Program. What should I do?
Check you are using the credentials you have received by email after purchasing the Program, they are the only ones enabling you to view the Program on the platform

My Online Learning Process

May I download the Program’s educational materials?
It is possible to download papers and additional documents available from the Program, until it expires. Remember it is not possible to download videos or slides presented by professors during the course
How long can I access my Program?
Your Online On demand Program is available on the platform for 4 months after purchase. When you purchase a Professional Certificate, the related Programs remain active for the following 12 months
I would like to contact the Director of my Online On demand Program. How can I do so?
You can arrange a conversation with the Program’s Director using the “Direct line with your teacher” function, available on your Online Programs platform
Can I access the Program after completing it?
Yes, you can, but just until your credentials are active. After they expire, you are no longer allowed to access the Program or the related materials
My credentials have expired but I have not completed the Program. Can I extend validity?
No, the expiration date of Online On demand Programs cannot be postponed. For more information, please contact us at online.programs@sdabocconi.it
6. Is my learning process going to be assessed?
Yes, you need to pass a learning test at the end of each module in order to move on to the following one. The test is multiple choice and can be repeated several times. Correct answers will not be shown in case of mistakes. A final assessment is included which is essential to get your certificate.
Are any live sessions included in the Programs?
No, the whole learning process is asynchronous.
I have lost the email with my participation certificate. Can I get a copy?
Please, also check your junk mailbox. You can always ask for a copy of your certificate at online.programs@sdabocconi.it

Technical Queries

Are there any specific technical requirements to access the Programs? Our Programs can be accessed from any digital device (computer, tablet, smartphone) and at any moment.
Supported browsers - desktop:

Internet Explorer Edge, 11 and higher
Chrome 50 and higher
Safari 8 and higher
Firefox 45 and higher

Some Programs may require the use of Microsoft Office.