Il piano di marketing

Definire in maniera efficace obiettivi ed azioni di mercato

Duration 5 Weeks
Format On demand
Weekly effort 3 hours
Language Italian
Price (+ VAT) 400€

SDA Bocconi's new On Demand Online Programs are accessible from any device, and match your agenda and your specific needs. Anytime anywhere.


The program Marketing Plan offers the necessary set of conceptual, methodological and practical tools for you to compose a marketing plan for your company, a line of products or brands. The course is structured according to the typical phases of a marketing plan: market analysis, schedule of marketing activities, budgeting, results analysis. At the end of the course, you will have learned how to organize the process of building a marketing plan, structuring each phase, using a series of tools for market analysis and representing the economic side of things by drafting a budget.

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