Personal branding

How to build and manage your personal brand

Duration 7 Weeks
Format On Demand
Weekly effort 3-4 hours
Language English
Price (+ VAT) € 500

SDA Bocconi's new On Demand Online Programs are accessible from any device, and match your agenda and your specific needs. Anytime anywhere.


The Personal Branding adventure is a challenging and exciting journey of self-discovery and teaches you a new way to represent yourself. Redesigning your image in personal and professional relationships will have you thinking of yourself as a 'brand' that can convey content, emotions and values and reach a specific target audience with conscious and effective approaches and behavior. It will show you have to transition from simple technical expertise to broader managerial skills to manage your role and unique personality.

The course will offer you effective methods and tools for building brand management, developing “personal and effective behavior” and honing your social media management skills.


Are you interested in following this course in Italian? Click here

Program’s facts & figures


Il programma
The program

The program can be taken whenever and however you want. To maximize the learning experience, we recommend that you spread the learning effort over 7 weeks with an average investment of about 3-4 hours per week.


Each week will consist of teaching units that differ in content, application and tools: e.g., video clips, interviews, exercises, tests, questionnaires, tutorials, articles, case studies, etc.


We will start by exploring Brand Management with its implications and crossover into Personal Branding.


In the following learning modules, we will look at Brand Identity and the concept of Archetypes, to which different meanings have been attributed over time.


We will then analyze "living examples" of Personal Branding through interviews with entrepreneurs, professionals, and celebrities, in order to understand how to best communicate a Personal Brand, mastering the stereotype of the "first impression."


A key part of the program will be an analysis of the world of social media, to understand how to capitalize on these channels to promote your brand, implementing a personal branding strategy based on various types of social media.

Who it is for

This program is designed for anyone who wishes to learn how to best build and manage their brand image.


We will guide you through the process of personal branding and a change in perspective from just technical expertise to broader managerial skills to manage your role and uniqueness.


Go to CV 

Maria Carmela Ostillio
Learn More
with us



Enrollment is dealt with a fully online procedure.

The fee can be paid by credit card (Visa - Mastercard) and PayPal.


Pay in 3 interest-free installments up to €2000 with  



Special Payment Terms


Bocconi alumni

Bocconi Alumni are entitled to a 10% reduction on participation fees


Women are good for business

To foster women’s education in management and contribute to their professional development, SDA Bocconi School of Management offers them, until 8 March 2025, a 20% reduction on the participation fee for all Executive Open Programs including Online On Demand.
This reduction cannot be combined with other promotional offers.





For Further Information and Orientantion