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- Start Date
- Duration
- Format
- Language
- 2 Oct 2024
- 9 days
- Class
- Italian
Approfondire il marketing strategico (segmentazione, targeting, posizionamento, marketing plan), il marketing-mix (prodotto, prezzo, pubblicità, distribuzione) e il CMR.
SDA Bocconi's new On Demand Online Programs are accessible from any device, and match your agenda and your specific needs. Anytime anywhere.
The program enables you to deal with the whole Category Management process, exploring all the steps for implementing the operational model in a systemic way.