SDA Bocconi's new On Demand Online Programs are accessible from any device, and match your agenda and your specific needs. Anytime anywhere.
The program offers a comprehensive overview of the world of Digital Analytics to support Marketing, providing an essential overview of digital data analysis and online metrics. The topic, which is constantly evolving, flanks the exploration of classic Web Analytics and new skills, ranging from Business Intelligence to Data Visualization. The main focus will be on building the Measurement Plan, a comprehensive and integrated data analysis plan that is an essential tool for both the Digital Analyst and the manager responsible for overseeing these activities at a more strategic level.
The course aims to investigate how a more digital approach in supply chain processes can improve the level of service provided
Empowering professionals to harness AI for effective decision-making, greater efficiency, performance optimization, creativity and marketing strategies' innovation.
