The program can be taken whenever and however you want. To maximize the learning experience, we recommend that you spread the learning effort over 5 weeks with an average investment of about 3 hours per week. Each week will consist of teaching units that differ in content, application and tools. For example, the program will include a final test of the skills acquired and a course satisfaction survey, both of which are preparatory to the SDA Bocconi certification.
The program will begin by emphasizing the strategic role that pricing plays in todayās market conducts. Because of that, two methodological steps will be deep dived: price setting, which deals with deciding the price when launching a new product or service, and price management over time, space, and type of customer. Eventually, the course will highlight and elaborate some innovative pricing technologies, like subscription-based pricing, online pricing, crypto pricing and buy-now, pay later pricing.
At the end of the course, the participant will be able to run an effective strategic pricing blueprint to increase the companyās margins and profitability.
Who it is for
The program is for middle and top managers, irrespective of their company's scope and sector.
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