SDA Bocconi's new On Demand Online Programs are accessible from any device, and match your agenda and your specific needs. Anytime anywhere.
The course is based on the realization that designing and managing visual merchandising requires the adoption of an omnichannel view for a customer who seeks a unique and complete shopping experience, with no more barriers between physical and virtual stores. In this new scenario, visual merchandising gives body to a physical store that must change its very essence to become a place aimed at offering value with a mixed model that combines the experience of a store with the access, interactivity and convenience of e-commerce.
This program is part of the professional certificate in Retail Management.
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The program explains the potential and strategic role of social media marketing, redesigning the customer’s digital experience.
Gestire clienti e prospect strategici in modo strutturato individuando e sfruttando le opportunità di business e potenziando le capacità negoziali e di comunicazione.
Conoscere le dinamiche, le tecniche e i ruoli del trade marketing per migliorare l’esperienza di shopping in un contesto omnicanale, valorizzare l’offerta.
