SDA Bocconi's new On Demand Online Programs are accessible from any device, and match your agenda and your specific needs. Anytime anywhere.
The course will provide a detailed overview of how to develop and implement social media marketing strategies that are effective and result-oriented in the business context. Starting with an understanding of the fundamentals of social media marketing, participants will learn how to strategically use the available tools to identify their target audiences, engage them in a meaningful way through call-to-action, and measure the impact of their activities across platforms.
In addition, the course will explore the potential offered by artificial intelligence in the area of social media marketing, providing participants with a clear vision of how to make the most of these new technologies to optimize their marketing strategies and maximize their return on investment
The program analyzes point of sale design and management processes with an experiential approach.
Empowering professionals to harness AI for effective decision-making, greater efficiency, performance optimization, creativity and marketing strategies' innovation.
Gestire il prodotto in ogni fase del suo ciclo di vita, bilanciare le esigenze dei clienti e garantire la redditività aziendale.
