
- Start date
- Duration
- Format
- Language
- 7 Oct 2025
- 40 hours
- Online
- Italian
Conoscere le dinamiche, le tecniche e i ruoli del trade marketing per migliorare l’esperienza di shopping in un contesto omnicanale, valorizzare l’offerta.
SDA Bocconi's new On Demand Online Programs are accessible from any device, and match your agenda and your specific needs. Anytime anywhere.
The program develops useful skills for managing marketing and sponsorship activities, planning and organizing sport events.
Starting from the analysis of the best practices, the consultation with experts in the field and a practical application of the acquired knowledge, the course will offer reference models, operational tools and new ideas on how to manage business in an innovative way.