Monica Grosso
Marketing and Sales
Pubblicazioni recenti
What Information Do Shoppers Share? The Effect of Personnel-, Retailer-, and Country-Trust on Willingness to Share Information
Journal of Retailing, 2020, vol.96, no. 4, pp.524-547
Retail and Channel Marketing. 2nd edition
Edward Elgar Publishing, Gran Bretagna, 2020
An empirical investigation to improve information sharing in online settings: a multi-target comparison in Handbook of research on retailing techniques for optimal consumer engagement and experiences
Musso Fabio, Druica Elena (a cura di), IGI Global, pp.355-379, 2020
How store attributes impact shoppers’ loyalty in emerging countries: An investigation in the Indian retail sector
Journal of Retailing and Consumer Services, 2018, vol.40, pp.117-124
Conquistare mercati e clienti
Egea, Milano, Italia, 2018
Experience retail: le nuove funzioni del punto di vendita nell'omni-channel economy in Marketing, una disciplina fantastica: omaggio a Enrico Valdani
Busacca Bruno, Costabile Michele (a cura di), Egea, pp.157-170, 2018
