Monica Grosso
Marketing
Pubblicazioni recenti
L’evoluzione dei canali verso l’omnicanalità: evidenze dalle prassi aziendali in Strategie e Governo dell'Impresa. Scritti in onore di Pietro Genco
Penco Lara, Profumo Giorgia (a cura di), Giappichelli Editore, pp.463-471, 2023
Marketing: Creare fiducia con un modello sostenibile
Egea, Milano, Italia, 2023
The World of Changes: COVID-19’s Impact on the Retail Path Towards Sustainability in Managing Sustainability
Beatrice Luceri, Elisa Martinelli (a cura di), Springer International Publishing, pp.77-91, 2022
What Information Do Shoppers Share? The Effect of Personnel-, Retailer-, and Country-Trust on Willingness to Share Information
Journal of Retailing, 2020, vol.96, no. 4, pp.524-547
Retail and Channel Marketing. 2nd edition
Edward Elgar Publishing, Gran Bretagna, 2020
An empirical investigation to improve information sharing in online settings: a multi-target comparison in Handbook of research on retailing techniques for optimal consumer engagement and experiences
Musso Fabio, Druica Elena (a cura di), IGI Global, pp.355-379, 2020
