Latest publications

GROSSO M., CASTALDO S., Li H., Larivière B. What Information Do Shoppers Share? The Effect of Personnel-, Retailer-, and Country-Trust on Willingness to Share Information Journal of Retailing, 2020, vol.96, no. 4, pp.524-547
CASTALDO S., GROSSO M., PREMAZZI K. Retail and Channel Marketing. 2nd edition Edward Elgar Publishing, Great Britain, 2020
CASTALDO S., GROSSO M. An empirical investigation to improve information sharing in online settings: a multi-target comparison in Handbook of research on retailing techniques for optimal consumer engagement and experiences Musso Fabio, Druica Elena (Eds),IGI Global, pp.355-379, 2020
GROSSO M., CASTALDO S., GREWAL A. How store attributes impact shoppers’ loyalty in emerging countries: An investigation in the Indian retail sector Journal of Retailing and Consumer Services, 2018, vol.40, pp.117-124
CASTALDO S., GROSSO M. Conquistare mercati e clienti Egea, Milano, Italy, 2018
CASTALDO S., GROSSO M., PREMAZZI K. Experience retail: le nuove funzioni del punto di vendita nell'omni-channel economy in Marketing, una disciplina fantastica: omaggio a Enrico Valdani Busacca Bruno, Costabile Michele (Eds),Egea, pp.157-170, 2018

Related Articles

At the root of customer loyalty in India
Required time 6 min
Shop to megastore: the rebirth of Prénatal
Required time 5 min