Monica Grosso

Monica Grosso

Channel & Retail

monica.grosso@unibocconi.it

Via Bocconi 8, room 507
Tel.02-5836.2487 - 6818 Fax.02-5836.6893

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Curriculum Vitae

SDA Visiting Professor

Degree in Business Administration, Bocconi University, Milan, 2004
Ph.D. in Business Administration and Management, Bocconi University, Milan, 2012


Posizione accademica e/o professionale

Assistant Professor of Marketing, EMLYON Business School, Lione, France

Research Interests

  • Channel relationships
  • in-store trust
  • private label vs. brand
  • ecommerce
  • mobile commerce