Executive Master in Marketing & Sales
In partnership with Esade

Get more juice from your talent.

Next Start 11 March 2024
Duration 13 Months
Language English
Format Executive
Avg. working
9 years
Where Barcelona, Roma, Madrid, Milano

Four different cities – Milano, Barcelona, Roma, Madrid – for a unique and specialized part-time program of study in marketing and sales including digital marketing, social media management, big data and CRM. This is the Executive Master in Marketing & Sales (EMMS) by SDA Bocconi and Esade, running over 13 months and taught entirely in English. The executive format of the program means that traditional classes are combined with distance learning sessions, allowing you to work and study at the same time and to put into practice what you learn through a business project. 


Who is it for?

The ideal candidate has established professional experience at a senior level in b2b and b2c companies or is an entrepreneur who is looking to expand their horizons in Marketing and Sales and take the next step in their career.


What does your future look like?

The ideal candidate should also have a strong desire to:

  • Be an executive with a toolbelt of broad perspectives.
  • Take a leap forward into a global context with an open mind.
  • Fuel their career and executive education.
  • Be part of a network of top-ranked schools with worldwide connections

Are you ready to start your EMMS journey?



The EMMS experience of Steffen Rutter

VR and Business: EMMS Students' Journey




Why choose us?


EMMS is a rigorous but flexible part-time program. It is the perfect solution for ambitious executives who want to upgrade their competencies and launch the next step in their career, while keep working!


Participants will achieve a deeper understanding of market dynamics and trends in both consumer and business markets and gras p new perspectives in fast-changing business environments.


EMMS offers a pragmatic understanding of marketing and sales strategic analysis and managerial practices to face new challeng es today and in the future.


The joint program at SDA Bocconi and ESADE gives students access to their respective Alumni Associations, global networks of professionals.


The combination of practice and theory gives participants a well-rounded strategic mindset to be more proactive in their role.



In partnership with Esade Business School


Milano, Barcelona, Roma, Madrid for a unique and specialized part-time program

~ 20

From SDA Bocconi, Esade and other international Business Schools


Distance Learning modules 


28 partecipants from 28 countries


With vertical managerial insights on digital


Field projects

Scholarships and Tuition Waivers

The EMMS class (average last three editions)




Countries Represented


Average Work Experience


Average Age

Inside My EMMS SDA Bocconi programs offer a unique and personalized learning experience. Enter the world of EMMS to discover its unique contents.

"For the last several years we have been running this outstanding specialized Master with a great team of academics, professionals, leading thinkers and companies. This team will enable you to accelerate your managerial growth in all fields, including digital marketing. From innovative market analysis and marketing & sales vision in an ever-changing digital world, to deep strategic planning and sharp execution – all these topics will be covered in the Master program."

Read More


Go to cv

Marco Aurelio Sisti

“EMMS is for movers and shakers in Marketing and Sales ready to challenge themselves in an intensive learning journey to become changemakers in their companies”.


Go to cv

Ferran Blanch
Co-Director, Esade

What they say about us

I chose EMMS because of its excellent reputation as a leading and challenging program for people who wish to improve their management skills in an international environment. Most importantly, it offered me the opportunity to continue my career and embark on my higher education at the same time. EMMS gave me a good foundation for the transition from a traditional B2B sales background to 360 digital business world, and it contributed significantly to my professional advancement by making me feel more confident and competent in raising my professional profile.

Long Guo - Chinese
EMMS 2020
Accounts Manager at Amazon Italy

After a few years in digital marketing, I decided I needed a deep dive into marketing fundamentals. I did some searching and found that EMMS met many of my expectations. Walking into that classroom in Bocconi on our first day, I was met by a pool of diverse and now-familiar faces. We thought we were learning how to be better marketers and salespeople; but, throughout the pandemic, we learned how to be better humans.
EMMS is a great taught program but what sets it apart are the people you meet. I would never have had the opportunity to connect with so many brilliant minds – professors, peers, and guest speakers – had I not pursued EMMS. What was supposed to be a 13-month journey became 16 months, which gave us more time to learn from each other and grow as a community. The program directors did an excellent job managing the changing circumstances and I believe that is one of the best parts of the experience – learning resilience by witnessing it and living through it. 

Clarice Fong - Filipino
EMMS 2020
Chief Editor & Global Lead for Quality Excellence, Wings4U s.r.o Singapore

Meet the EMMS

Upcoming face-to-face meetings
Feb 2024 15:00 - 20:00 | LOCAL TIME
Orientation Meetings - Roma
Learn More
Feb 2024 18:30 - 20:00 | LOCAL TIME
NAPOLI: Change with an impact! Una conversazione con l'Associate Dean di SDA Bocconi sul Manager del Futuro
Learn More
Personalized Orientation

The Director and the Recruiting & Admissions team will be happy to arrange an individual orientation meeting at school to answer your questions and give you personalized advice. We can also do this by phone or remotely.

Write to md@sdabocconi.it to arrange your time slot.


SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.


See all events 


Contact us for more information, to arrange a meeting, request to visit the school, or attend a class.

Next Steps

13 Nov 2023
Early Bird Deadline

Go to admissions

18 Jan 2024
Deadline Tuition Waivers
20 Feb 2024
Application Deadline
11 Mar 2024
Program Kick-off

News & Social

03 July 2023
EMMS Success Story: Fiori Papanastasiou Soars to New Heights
EMMS - Executive Master in Marketing & Sales
Learn More
16 February 2023
Talking Digital Data with Nielsen’s Head of Digital, EMMS module 6 concludes
Learn More

More about EMMS


Structure, Learning Model