Executive Master in Marketing and Sales | SDA Bocconi

The EMMS is one of those experiences that leaves a mark on both your professional and personal life. There’s no one better than those who participated in it to talk about it.

I worked in the Marketing field for a long time but after many years I found myself drained - until I joined the EMMS program. I was greatly immersed in the solid theories of brilliant professors and investigated real business cases in diverse industries. The most distinguishing part of the program was that it combines both marketing and sales management. I was able to understand the strategic integration between both sides. This program gave me deeper professional knowledge and a broader career jump. Finally, yet importantly, I got to know many talented peers; intensive discussions of all different aspects really stimulated a lot of sparks in my job. Joining this program was the best choice I ever made and it gave me many opportunities to connect Asia with Europe.

Ling YI Yang - Taiwanese
EMMS 2020
Brand Manager of Product Department - HAPPYHAIR, HAPPY RECOME Group, Taiwan

I chose EMMS because of its excellent reputation as a leading and challenging program for people who wish to improve their management skills in an international environment. Most importantly, it offered me the opportunity to continue my career and embark on my higher education at the same time. EMMS gave me a good foundation for the transition from a traditional B2B sales background to 360 digital business world, and it contributed significantly to my professional advancement by making me feel more confident and competent in raising my professional profile.

Long Guo - Chinese
EMMS 2020
Accounts Manager at Amazon Italy

EMMS is a unique experience, which cannot be expected prior to the beginning of the program. The combination of great professors, amazing people from all over the world from a variety of industries and different cultures results in an out of the box environment. This helps to open your mind and make completely different decisions, which through time you understand are right. It is a Marketing and Sales program to help understand connections between these two fields but also to understand how they are two pieces of the puzzle of the whole business and how to use it to suit you.

Maja Veselinovic - Serbian
EMMS 2020
Director of Sector, Hiper, Online and Organic channels of sales, Mercator S doo, Serbia

EMMS provided me with the knowledge I was looking for: it’s a unique experience that gives you the possibility to see and combine marketing and sales and get the best from both. Up to now I got a 360-degree overview of how all these aspects work together.

Mohammad Aljasem - Kuwaiti
EMMS 2020
Marketing Responsible Q8Oils Italy

In your professional life, there is always a moment when you think, ‘Where am I standing on the career ladder?’ To answer this question, you need to join EMMS. This programme opens a new window to your future and offers a unique experience alongside managers from around the globe.

Mo Beiki - Iranian
EMMS 2019
Sales Manager, ILS Ship Design and Engineering

It was fantastic experience visiting two heritage European countries in Spain and Italy to understand cultural differences. I am Asian and learning in this peer-to-peer environment was important to having a truly diverse global experience. EMMS has given me not only the academic aspects but also the practical consideration that focused on re-thinking for customer’s insight deeply. It has been a personal journey to find out what is bottom-up in an Iceberg and what I am finally looking for. This is no doubt EMMS is answering this.

Woohyung Lee - Korean
EMMS 2019
Chung Am Real Estate Developer

EMMS gave me the opportunity to deepen my existing knowledge even further and gain additional management tools and skills. The quality and experience of the professors was fantastic. What I really liked was the well-balanced structure of the program, which allowed me to follow the courses while keeping an intense job. The two top business schools opened my eyes. With three interesting cultural cities and students from all over the world, I can unconditionally recommend this executive master. Here, real friendships are born and a change of life takes place.

Nino Thommen - Swiss
EMMS 2019
Marketing Manager EMEA - BlackRock Asset Management

In EMMS I found the right program to expand my knowledge in Marketing and Sales. It gave me the right tools to better understand market dynamics and brand strategies.

Loredana Carcarino - Italian
EMMS 2019
Senior Product Development Manager, Procter and Gamble

After more than 11 years of marketing experience, the majority in the same industry, I felt the need to take a step forward. I decided to go out of my usual context and challenge myself with some of the best international professionals, classmates and course professors, with the most recent and cutting-edge methodologies and tools in the field of Marketing & Sales. Thanks to the EMMS learning process, I was able to apply the tools learned and use some of the ideas generated by the class from day one.

Riccardo Tosone - Italian
EMMS 2018
Senior Business Development Manager, DAB Pumps

I signed up to the EMMS programme looking to change my professional life, which I more than achieved on the way. I have refreshed my knowledge base, challenged myself and have become more agile and adaptable.

Andrea Rocca - Peruvian
EMMS 2018
Digital Commercial Manager Belcorp

The multicultural experience and high-level of education in the EMMS programme provided me with a unique learning experience in two of the most renowned Business Schools in Europe, bringing me to higher level of knowledge in Marketing & Sales.

Bruno Praciano Marques - Portuguese/Brazilian/Spanish
EMMS 2018
Director, Business Development Getronics

Travelling from South America to Europe every 2 months for a week, was definitely worth it! The programme gave me the opportunity to learn from my international peers and appreciate their different points of view on common topics, giving me new perspective on the world of business.

André Augusto Joel - Brazilian
EMMS 2018
Sr. Account Executive, Large Publisher Acquisition Google

EMMS was exactly what I had been looking for; it gives me the flexibility to combine my Master studies with my professional life and travels. I think the entire programme is very well designed and adds tremendous value to my long-term career aspirations.

Janine Rehm - German/Chinese/Malaysian
EMMS 2018
CRM & Event Manager Pioneer Pte Ltd

Excellent experience at EMMS 11!!!
EMMS proved to be a wonderful source of knowledge, suitable as preparation for a management role in marketing and sales, as well as for professionals already engaged in these functions wanting to sharpen their skills and tools and excel in their roles. Contents cover from establishing best practices to the cutting edge of the industry evolution, for example when discussing digital communication and business, or customer satisfaction and a focus on individual marketing. The quality of the lecturers and their research and consulting work, clearly contribute to make the master up-to-date and connected with professional reality. An effective blend of lectures, workshops, simulations, and case studies, addressed individually or in teams, makes the delivery of the content engaging and stimulating. The balanced blend of business-to-consumer and business-to-business perspectives, with a great breath of industries, adds to make the experience enriching and eye-opening.


Alberto Lora Lamia - Italian
EMMS 2018
Marketing Manager - The Dow Chemical Company

I was looking for a program that could give me a broader view about what's going on and what are the trends for Marketing and Sales across several industries as well in-depth knowledge in the areas where I currently operate, without having to step away from the market. I am more than happy to find that EMMS offered me more than what I was looking for: learning from the experience of the faculties of two top-notch Business Schools while experiencing a multi-cultural and multi-industry environment formed by other participants and their experiences. The enhancements in my skill set and in my thinking process were real, and translated into my career even before I finished the program.

Higor Rodrigues Batagin - Brazilian/Italian
EMMS 2018
Key Account Manager EMEA - Whirlpool Corporation

After working for 10 years, I was looking for a degree that could enhance my skill set while on the job, and increase my resume value. I guarantee that EMMS is exactly that. You study, live and spend time with the best in terms of faculty and classmates from across the world, and learn real life business solving skills in the process. To top all of that off - its taught by two of the most respected names in global business education. EMMAS is a truly phenomenal experience!

Ahmed Mustafa Haq - Pakistani
EMMS 2018
Marketing Manager - Qatar national Import & Export Co.

EMMS really is about the people participating in the program creating the unique multicultural and diverse EMMS experience. The program really helped me to get out of my comfort zone, broaden my horizons and change my way of thinking.

Susanne Steuer - German
EMMS 2018
Account Executive Commodity Trading & Retail – SAP, Germany

EMMS allowed me to get my ‘customer value propositions’ right: the ability to deliver compelling, differentiating and sustainable propositions which are attractive to both my counterparts and my company

Albert van den Brink - Dutch
EMMS 2018
Business Development Manager - Shell International Exploration & Production

I have reached a point in my career where it is time to take the next step. To truly develop myself, I have to challenge my status quo. I always have had a challenger mentality, with my drive to seek better ways to accomplish my goals. It is not only about climbing up the career ladder. It is about having a vision and the courage to achieve it. I have applied to the EMMS program not to do things the way they have always been done, but to learn and figure out how to do them better. Therefore, now is the right time to benefit both from cutting edge theoretical knowledge and practical cases, as well as professionally benchmark myself and be challenged by other participants in EMMS.

Michael Falkensteiner - German
EMMS 2018
Project Leader International Advertising, BMW Group

After graduating from the EMMS program, I managed to get a deeper knowledge in a Key Account Manager role before being appointed to a Director Global Key Account Manager at Franke Coffee System. The interactions with different nationalities and the group work helped me in my future decision making. My colleagues made the program special and I learned a lot about myself during that time.

Fabian Koch - Swiss
EMMS 2017
Director Global Key Account Manager, Franke Coffee System