SDA Bocconi EMMS class in Digital Marketing and Integrated Communication

Reshaping the commercial value chain: the transition to a multi-channel world and the co-petition

Format Online

Language ENGLISH

Location Online

SDA Bocconi Platform

Related Programs

EMMS

Join us to discover the Executive Master in Marketing & Sales (EMMS) and take part in a live class from the Digital Marketing & Integrated Communication course.

This session offers a unique opportunity to experience the EMMS classroom environment and gain first-hand insights into the evolving dynamics of marketing and communication in the digital age. It will be a structured lecture, reflecting the interactive and applied teaching approach that defines the entire program.

The Digital Marketing & Integrated Communication class explores how organizations can rethink their commercial value chains in a multi-channel context, navigating the complexities of co-petition and co-creation.

Led by Professor Davide Reina, the course equips participants with the tools, insights, and practical frameworks needed to master digital marketing in a hyper-connected, user-driven environment. The goal: to turn today’s digital complexity into a competitive advantage — and to shape communication strategies that resonate, engage, and drive value.

Keynote Speakers

Diana Mendonça Ajuz

Guidance & Recruitment

Davide Reina

Associate Professor of Practice in Marketing

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