Effective coordination between marketing and sales is essential to respond to the challenges of a rapidly changing market, optimize resources, and enhance the customer experience, ensuring the sustainable growth of the business.
The executive master in marketing & sales (EMMS) is designed precisely for this challenge. combining top-tier European business education with real-world industry impact, this dynamic, part-time master lets you accelerate your career without pausing your professional life.
You’ll master strategic and sales tools, immediately turn deep customer insights into tangible business results, and power your potential into action starting now.
Who is it for?
The ideal candidates have a strong background in marketing and sales, with established professional experience at a senior level in B2B and B2C companies or are entrepreneurs seeking to broaden their expertise in these areas and take the next step in their career.
The EMMS experience of Steffen Rutter
VR and Business: EMMS Students' Journey
Marketing and sales hold strategic value for business and are increasingly appearing on the agendas of CEOs. EMMS empowers you to drive business growth and innovation ensuring your company maintains a competitive edge by fostering strong customer relationships.
EMMS is for movers and shakers in Marketing and sales ready to challenge themselves in an intensive learning journey to become changemakers in their companies.
For the last several years we have been running this outstanding specialized Master with a great team of academics, professionals, leading thinkers and companies. This team will enable you to accelerate your managerial growth in all fields, including digital marketing. From innovative market analysis and marketing & sales vision in an ever-changing digital world, to deep strategic planning and sharp execution – all these topics will be covered in the Master program.
I worked in the Marketing field for a long time but after many years I found myself drained - until I joined the EMMS program. I was greatly immersed in the solid theories of brilliant professors and investigated real business cases in diverse industries. The most distinguishing part of the program was that it combines both marketing and sales management. I was able to understand the strategic integration between both sides. This program gave me deeper professional knowledge and a broader career jump. Finally, yet importantly, I got to know many talented peers; intensive discussions of all different aspects really stimulated a lot of sparks in my job. Joining this program was the best choice I ever made and it gave me many opportunities to connect Asia with Europe.
EMMS is a unique experience, which cannot be expected prior to the beginning of the program. The combination of great professors, amazing people from all over the world from a variety of industries and different cultures results in an out of the box environment. This helps to open your mind and make completely different decisions, which through time you understand are right. It is a Marketing and Sales program to help understand connections between these two fields but also to understand how they are two pieces of the puzzle of the whole business and how to use it to suit you.
TOEFL certifies your proficiency in Academic English.
Since only some SDA Bocconi Masters require the TOEFL test, we suggest that you check on each Master’s website.
In any case, if you are a native English speaker or you obtained a High School Diploma in English or you hold a degree from a University where courses are taught in English, you won't have to take the TOEFL test.
The School's TOEFL code is 0698.
The test is used and admitted all over the world, and consists of four parts: listening, reading, writing, and speaking.
More information and preparation kits can be found at the official TOEFL website
The Graduate Management Admission Test (GMAT®) test is a computer-adaptive test that is available year-round at test centres throughout the world. This test measures basic, mathematical, and analytical writing skills. It is specifically designed to help Business Schools to assess the qualifications of applicants for advanced study in business and management. The test yields four scores (verbal, quantitative, total and analytical writing assessments) in order to measure applicants' potential academic performance in graduate management education. Each of these scores is reported on a fixed scale.
A good preparation kit explains the strategies and techniques to solve the problems.
Some master programs have scholarships or tuition weavers. They can be offered by the School, by companies or institutions and can cover tuition fees both fully and partially. Requisites vary according to the sponsors.
More information available on each Master’s website.
