Get more juice from your talent.

Next Start March 2025
Duration 13 Months
Language English
Format Executive
Avg. working
9 years
Where Barcelona, Roma, Madrid, Milano

Four different cities – Milano, Barcelona, Roma, Madrid – for a unique and specialized part-time program of study in marketing and sales including digital marketing, social media management, big data and CRM. This is the Executive Master in Marketing & Sales (EMMS) by SDA Bocconi and Esade, running over 13 months and taught entirely in English. The executive format of the program means that traditional classes are combined with distance learning sessions, allowing you to work and study at the same time and to put into practice what you learn through a business project. 


Who is it for?

The ideal candidate has established professional experience at a senior level in b2b and b2c companies or is an entrepreneur who is looking to expand their horizons in Marketing and Sales and take the next step in their career.


What does your future look like?

The ideal candidate should also have a strong desire to:

  • Be an executive with a toolbelt of broad perspectives.
  • Take a leap forward into a global context with an open mind.
  • Fuel their career and executive education.
  • Be part of a network of top-ranked schools with worldwide connections

Are you ready to start your EMMS journey?



The EMMS experience of Steffen Rutter

VR and Business: EMMS Students' Journey




Why choose us?


EMMS is a rigorous but flexible part-time program. It is the perfect solution for ambitious executives who want to upgrade their competencies and launch the next step in their career, while keep working!


Participants will achieve a deeper understanding of market dynamics and trends in both consumer and business markets and gras p new perspectives in fast-changing business environments.


EMMS offers a pragmatic understanding of marketing and sales strategic analysis and managerial practices to face new challeng es today and in the future.


The joint program at SDA Bocconi and ESADE gives students access to their respective Alumni Associations, global networks of professionals.


The combination of practice and theory gives participants a well-rounded strategic mindset to be more proactive in their role.



In partnership with Esade Business School


Milano, Barcelona, Roma, Madrid for a unique and specialized part-time program

~ 20

From SDA Bocconi, Esade and other international Business Schools


Distance Learning modules 


28 partecipants from 28 countries


With vertical managerial insights on digital


Field projects

Scholarships and Tuition Waivers

The EMMS class (average last three editions)




Countries Represented


Average Work Experience


Average Age

Inside My EMMS SDA Bocconi programs offer a unique and personalized learning experience. Enter the world of EMMS to discover its unique contents.

"For the last several years we have been running this outstanding specialized Master with a great team of academics, professionals, leading thinkers and companies. This team will enable you to accelerate your managerial growth in all fields, including digital marketing. From innovative market analysis and marketing & sales vision in an ever-changing digital world, to deep strategic planning and sharp execution – all these topics will be covered in the Master program."

Read More


Go to cv

Marco Aurelio Sisti

“EMMS is for movers and shakers in Marketing and Sales ready to challenge themselves in an intensive learning journey to become changemakers in their companies”.


Go to cv

Ferran Blanch
Co-Director, Esade

What they say about us

For me, EMMS was much more than a course. It is a perfect combination of world-class education with talented professors, amazing structures at the campuses, and vibrant cities.
SDA Bocconi and Esade set an exceptional program, providing breadth and depth of learning for marketing and sales professionals in the digital economy. A harmonized balance of theory and practice, led by brilliant professors, allows students to learn and share our experiences in a collaborative environment.
The alumni life is amazing. All students come together from different cultures and backgrounds, creating an exciting atmosphere, both inside and outside the campuses. Also, the combination of face-to-face interaction and distance learning is perfectly coordinated, allowing students from all countries to study together and match EMMS with their professional activities.
EMMS changed my life both from personal and professional perspectives. Now I feel much more prepared and confident for professional challenges ahead. If you are looking for a world-class education with a vibrant alumni life, I highly recommend you join the program.

Fernando Marsigliese - Brazilian
EMMS 2019
Director of Financial Services at Infracommerce

EMMS provided me with the knowledge I was looking for: it’s a unique experience that gives you the possibility to see and combine marketing and sales and get the best from both. Up to now I got a 360-degree overview of how all these aspects work together.

Mohammad Aljasem - Kuwaiti
EMMS 2020
Marketing Responsible Q8Oils Italy

Meet the EMMS

Upcoming face-to-face meetings
May 2024 12:00 - 21:00 | LOCAL TIME
Orientation Meetings - Prague
Language ENGLISH
Learn More
May 2024 16:00 - 21:00 | LOCAL TIME
Orientation meetings - Zurich
Language ENGLISH
Learn More
Upcoming online sessions
Apr 2024 17:00 - 19:00 | CEST
EMMS: One to one with the Director
Language ENGLISH
Learn More
May 2024 13:00 - 14:00 | CEST
EMMS: Discover the 19th edition of the Executive Master in Marketing and Sales
Language ENGLISH
Learn More
Personalized Orientation

The Director and the Recruiting & Admissions team will be happy to arrange an individual orientation meeting at school to answer your questions and give you personalized advice. We can also do this by phone or remotely.

Write to to arrange your time slot.


SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.


See all events 


Contact us for more information, to arrange a meeting, request to visit the school, or attend a class.

Next Steps

30 Sep 2024
Tuition Waivers Deadline - I round

Go to admissions

11 Nov 2024
Early Bird Deadline
11 Feb 2025
Application Deadline
Mar 2025
Program Kick-off

News & Social

03 July 2023
EMMS Success Story: Fiori Papanastasiou Soars to New Heights
EMMS - Executive Master in Marketing & Sales
Learn More
16 February 2023
Talking Digital Data with Nielsen’s Head of Digital, EMMS module 6 concludes
Learn More

More about EMMS


Structure, Learning Model