Andrea Lanza is Fellow of Marketing and Sales at SDA Bocconi School of Management. He is a Full Professor of Business Administration at Università della Calabria (Cosenza).
At SDA Bocconi, he was the Director of the MIHT (Master in Hi-Tech Entrepreneurship) Program from 2004 to 2006. He has conducted numerous marketing executive education programs for leading international firms operating in the IT, mobile phone and energy industries.
His research activities focus on innovation in SMEs, competence and capabilities in business marketing. Currently, he is working on the following topics: the strategic importance of human capital; radical innovation spread; the competitive dynamics in the Italian wine industry; innovation in business relations; entrepreneurship; skills management and capability; and the effects of heterogeneity.
His work has been published in international peer-reviewed journals (Organization Science, the European Management Journal, the Journal of Small Business Management, the International Journal of Organizational Analysis) and he has presented his research at the most renowned competitive conferences. He is a reviewer for the following journals: Organization Science, the Strategic Management Journal, the Journal of Management Studies, Management Decision, Academy of Management Review and the Journal of Small Business Management.
Andrea earned a degree in Economics and Social Sciences from the Università di Calabria and a Ph.D. in Business Administration and Management from Università Bocconi.
The program will help you identify real customers, understand their needs and preferences, and communicate in an effective manner to establish lasting and profitable relationships.
