Andrea Lanza

Marketing and Sales


Latest publications

LANZA A., SIMONE G., LUBERTO G. Il dilemma del rinnovatore nella gestione del Turnover Collettivo Economia & Management, 2020, vol.2, pp.60-65
LANZA A., Simone Giuseppina Strategic Human Capital. Creating a Sustainable Competitive Advantage Edward Elgar Publishing, Great Britain, 2020
LANZA A. Creare valore per i clienti business. Le nuove dinamiche competitive nei mercati B2B Egea, Milano, Italy, 2019
LANZA A. Customer centricity e innovator eccentricity in Marketing. Una disciplina fantastica B. Busacca, M. Costabile(Ed), Egea, pp.319-328, 2018
Cattani Gino, Ferriani Simone, LANZA A. Deconstructing the Outsider Puzzle: The Legitimation Journey of Novelty Organization Science, 2017, vol.28, no. 6, pp.965-992
LANZA A., Simone Giuseppina, Bruno Randolph Resource orchestration in the context of knowledge resources acquisition and divestment. The empirical evidence from the Italian “Serie A” football European Management Journal, 2016, vol.34, no. 2, pp.145-157

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How to create value for business customers
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