Andrea Lanza

Andrea Lanza

Marketing Management

andrea.lanza@sdabocconi.it

Via Bocconi 8, room 511
Tel.+39 02 5836.6869 Fax.02-5836.6893

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Curriculum Vitae

Andrea Lanza is Affiliate Professor of Marketing and Sales at SDA Bocconi School of Management. He is Full Professor of Business Administration at University of Calabria (Cosenza).

At SDA Bocconi, he was Director of Programme MIHT (Master in Hi-Tech Entrepreneurship), from 2004 to 2006. He conducted numerous marketing executive education programs for leading international firms operating in IT, mobile phone and energy industry.

His research activities focus on innovation in SMEs, competence and capabilities in business marketing. Currently, he is working on the following topics: the strategic importance of human capital; radical innovation spread; the competitive dynamics in the Italian wine industry; innovation in business relations; entrepreneurship; skills management and capability; and the effects of heterogeneity.

He has published in international peer-reviewed journals and presented his research at the most renowned competitive conferences. He is reviewer for the following journals: Strategic Management Journal, Journal of Management Studies, Academy of Management Review, Management Decision, Academy of Management Review and Journal of Small Business Management.

Andrea earned a Degree in Economics and Social Sciences from the University of Calabria and a Ph.D. in Business Administration and Management from Bocconi University.