Art is an ally not an enemy
Juan Ignacio Vidarte
Director General, Guggenheim Museum Bilbao
The Art of Managing the Arts.
Leveraging Italy’s excellence in cultural heritage and artistic production, the Specialized Master in Arts Management and Administration (MAMA) is a full-time 1-year program in English, offering 70 ECTS/CFU credits, designed for talented students from all over the world, with international vocation profiles and a passion for the arts.
MAMA aims to support artistic innovation and cultural development worldwide, by strengthening the leadership and management skills required for arts organizations to thrive, and for your career to flourish in a wide range of organizations operating in the arts sector.
Discover MAMA's specific qualifying goals.
MAMA is the Master for you if:
Art is an ally not an enemy
Alumni Stories: Trevor Pichanick
Performance footage courtesy and copyright of the Komische Oper Berlin.
Director General, Guggenheim Museum Bilbao
President, Balich Worldwide Shows
Past Director, French Academy in Rome - Villa Medici
Many institutions in the fields of Heritage and Performing Arts are participating in the MAMA program with lectures, company visits, research projects, and internships for students. The strong relationship between MAMA and its partners started with ten founding partners, and the network has increased month after month with new connections and agreements.
Inspired by Italy’s cultural heritage, SDA Bocconi School of Management shows its expertise in three of the highlights of Italian Excellence, namely the arts, fashion and design and food and beverage. |
The MAMA Class
“Why MAMA? Because you love arts and you think we need managers to innovate and develop them. Because it is time to get rid of the eternal dualism between curatorship and management, we need competent managers with passion and interest for the artistic field they work in, respecting roles and differences, and contributing to the development of the field.”
Nowadays artistic and cultural institutions are facing many challenges and are constantly asked to adapt or reinvent themselves by implementing innovative and sustainable strategies to ensure their mission of promotion and conservation of heritage.
If you ever wonder what the cultural institutions of the future will be and you want to be a part of these changes, then the MAMA program is made for you.
More than a simple master, the MAMA is a deep immersion in cultural and artistic industries through a tailored program of courses given by top level professors and prominent cultural managers bringing their hands-on experiences.
MAMA will not only offer you the chance to learn managerial culture and expertise that can be applied in cultural institutions, but also give you the opportunity to put them into practice through an internship in one of the outstanding institutional partners of MAMA.
Looking around at various masters in Cultural Management I was sure MAMA was the best choice for me. After my time at SDA Bocconi, I can say that I was right. Through the study of international cases, meetings with major institutions and professionals in the field and courses with top level professors, the MAMA program prepares its students to overcome the apparent contradiction between management and culture and to ensure the long-term sustainability of cultural institutions to maximize impact. MAMA alumni are critical thinkers with a full set of tools to develop the cultural institutions of the future.
Learning these tools, working in teams with amazing people from all over the world and applying theory constantly to real cases made the experience worthwhile. Combining this with private visits to the most spectacular Italian heritage and cultural sites made it unique.