Art Management Master | SDA Bocconi

ABA Live and SDA Bocconi Webinar - Tourism and COVID 19: Lessons from Leading Museums

The Advisory Board for the Arts co-hosted this webinar with SDA Bocconi School of Management to discuss how leading museums across the globe have responded to the Coronavirus crisis, and how they plan to manage their organizations as they face decreased audiences due to decreased tourism and social distancing guidelines. The panel, moderated by Andrea Rurale, MAMA Director, included museum leaders such as: an esteemed panel of museum leaders join us:

  • Kaywin Feldman, Director, National Gallery of Art, Washington DC
  • Barbara Jatta, Director, Vatican Museums,Vatican City
  • Eike Schmidt, Director, The Uffizi Galleries, Florence, Italy
ABA Live and SDA Bocconi Webinar - Tourism and COVID 19: Lessons from Leading Museums
ABA Live and SDA Bocconi Webinar - Tourism and COVID 19: Lessons from Leading Museums

MAMA Class

Beatriz Plaza

Visiting professor

MAMA Class - Arts and Culture: What's the Impact They Generate and How Can We Measure It
MAMA Class - Arts and Culture: What's the Impact They Generate and How Can We Measure It
A Challenging Program to Build a Solid Career

MAMA wants to offer you solid foundations in management, including practical, creative, and professional skills, by creating a stimulating environment, focusing on an international market with a multidisciplinary approach, and enriching it all with unique experiences such as the Grand Tour in world-famous centers of Italian culture, or MAMA internships, a chance to work for one of MAMA’s main partners or collaborating institutions.


6th Edition 2020 - 2021

Opening Week

MAMA begins with the welcome of the faculty, the team, and the alumni, and with a week in which you will get to know the school, the Master, and your class, giving you a first look at your career prospects.

Sept 2020

Oct 2020

Core courses

This stage of MAMA provides you with the basic knowledge and skills to work as a manager in the world of arts and heritage. You will address a lot of topics, from strategic management for organizations in the arts to marketing & CRM, arts and digital media, creative entrepreneurship, and many others.

Oct 2020

May 2021


As a cultural manager you need specific soft skills and knowledge in order to bring value and success to your organization. The aim of the MAMA seminars is to strengthen your leadership, communication, and art market skills in order to support your personal and professional growth.

Oct 2020

May 2021

MAMA Grand Tour in Italy

A unique experience that immerses you in the world of art management. You will participate in a study tour of some of the most important cultural institutions based in Italy. The MAMA Grand Tour gives participants an opportunity to understand a managerial perspective of Italian best practices in the arts sector.

Nov 2020

Jun 2021

Internship or your own start-up

Through internships, companies offer you the opportunity to develop an individual field project tackling real-life, complex problems by blending together knowledge and skills from different functional areas. Alternatively, you can take the opportunity to be arts entrepreneurs by implementing your own start-up under the supervision of one of our faculty members.

Jun 2021

Dec 2021

Learning Model

MAMA is an intense full-time program. The learning model provides class sessions and case studies together with many active methods such as assignments, simulations, company visits etc. You will meet experienced SDA Bocconi Arts Management faculty, but also international visiting professors from leading business school from all over Europe and the USA, as well as professionals, artists, and executives in the field.

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Develop the 5 Basic Skills for Your Professional Growth

Designed by SDA Bocconi’s Career Services in collaboration with the Program Director and the school’s Center for Assessment & Development, the MAMA Career Curriculum is a learning path that helps you develop the 5 basic skills needed for your professional growth. It includes a variety of mandatory activities, at individual and class levels, scheduled during the academic year.

More about MAMA


Professional Faculty, All Professor
Got questions?

General Information, Orientation Meeting, Skype Chat

Meet The MAMA
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SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.