Sungkyun Moon



Latest publications

MOON S., Tuli K. R., Mukherjee A. Does Disclosure of Advertising Spending Help Investors and Analysts? Journal of Marketing, 2023, vol.87, no. 3, pp.359-382
MOON S., TULI K. R., MUKHERJEE A. Advertising and Shareholder Value: Exploring the Nonlinear Effect 47th EMAC Annual Conference, May 29-June 1, 2018, Glasgow, Great Britain
MOON S., TULI K. R., MUKHERJEE A. Analysts and Investor Uncertainty, and Disclosure of Advertising Spending 39th Annual ISMS Marketing Science Conference, June 7-10, 2017, Los Angeles, CA, United States of America

Grants & Honors

Excellence in Research Award - Università Commerciale Luigi Bocconi , 2023