Sungkyun Moon

Marketing and Sales

Ricercatore

Marketing Management

sungkyun.moon@unibocconi.it

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Pubblicazioni recenti

MOON S., Tuli K. R., Mukherjee A. Does Disclosure of Advertising Spending Help Investors and Analysts? Journal of Marketing, 2023, vol.87, no. 3, pp.359-382

MOON S., TULI K. R., MUKHERJEE A. Advertising and Shareholder Value: Exploring the Nonlinear Effect 47th EMAC Annual Conference, May 29-June 1, 2018, Glasgow, Gran Bretagna

MOON S., TULI K. R., MUKHERJEE A. Analysts and Investor Uncertainty, and Disclosure of Advertising Spending 39th Annual ISMS Marketing Science Conference, June 7-10, 2017, Los Angeles, CA, Stati Uniti d'America

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Grants & Premi

Excellence in Research Award - Università Commerciale Luigi Bocconi , 2023