Premiumization

Da marca a premium brand

Duration 5 Weeks
Format On demand
Weekly effort 3 hours
Language Italian
Price (+ VAT) € 600

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SDA Bocconi's new On Demand Online Programs are accessible from any device, and match your agenda and your specific needs. Anytime anywhere.

 

 

The Program explains how brands can build brand equity with the purpose of becoming a Premium Brand, investigating brand management tools in past and future actions as well as which KPIs to monitor to prove Premiumization has been successful.

 

Constantly comparing theory and practice, the course is enriched by interviews with top managers from various industries who will examine Premium Brands’ applied and applicable best practices.

Visit the Italian page

Maria Carmela Ostillio
Director