SDA Bocconi's new On Demand Online Programs are accessible from any device, and match your agenda and your specific needs. Anytime anywhere.
The program clarifies how, what and why communicate to create value for customers. By going through the main theoretical models and the consequent communication tools, you will be able to identify the role of Marketing Communication in a strategic context, identifying which levers to use to generate value, planning activities in line with your objectives.
Il corso fornisce principi, metodologie e strumenti in grado di coprire gli ambiti più rilevanti e attuali in un contesto in continuo sviluppo quale, appunto, quello del Branding.
Il corso consente di acquisire una visione d’insieme e la capacità di integrare le competenze più innovative con quelle ormai consolidate di relationship building.
