SDA Bocconi's new On Demand Online Programs are accessible from any device, and match your agenda and your specific needs. Anytime anywhere.
The program clarifies how, what and why communicate to create value for customers. By going through the main theoretical models and the consequent communication tools, you will be able to identify the role of Marketing Communication in a strategic context, identifying which levers to use to generate value, planning activities in line with your objectives.
Empowering professionals to harness AI for effective decision-making, greater efficiency, performance optimization, creativity and marketing strategies' innovation.
Questo programma può offrirti i metodi analitici e gli strumenti pratici per conoscere e governare in modo efficace la tua area di vendita.
Progettare esperienze di valore per i clienti con strumenti innovativi e acquisire competenze per creare customer journey efficaci e memorabili.
