SDA Bocconi's new On Demand Online Programs are accessible from any device, and match your agenda and your specific needs. Anytime anywhere.
The program clarifies how, what and why communicate to create value for customers. By going through the main theoretical models and the consequent communication tools, you will be able to identify the role of Marketing Communication in a strategic context, identifying which levers to use to generate value, planning activities in line with your objectives.
The program analyzes point of sale design and management processes with an experiential approach.
The program explains the potential and strategic role of social media marketing, redesigning the customer’s digital experience.
Gestire clienti e prospect strategici in modo strutturato individuando e sfruttando le opportunità di business e potenziando le capacità negoziali e di comunicazione.
