La comunicazione integrata di marketing

€ 400
Price (+ VAT)
On Demand

SDA Bocconi's new On Demand Online Programs are accessible from any device, and match your agenda and your specific needs. Anytime anywhere.


The program clarifies how, what and why communicate to create value for customers. By going through the main theoretical models and the consequent communication tools, you will be able to identify the role of Marketing Communication in a strategic context, identifying which levers to use to generate value, planning activities in line with your objectives.

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"È possibile comunicare per creare valore per il tuo cliente e per la tua azienda? Si, se si pone al centro il cliente e si instaura con lui un dialogo. In tre parole: è possibile farlo con la Comunicazione Integrata di Marketing."

Maria Cristina Cito
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