DIGITAL IMPACT: TARGETING THE POST-DIGITAL ERA

SHARE SU

SDA Bocconi’s annual event DEVO Lab, Digital and Enterprise Value and Organization  took place within the Aula Magna Foyer at Bocconi University. Its focus: “Targeting the Post-Digital Era”.
Back in 1980 the American computer scientist Nicholas Negroponte had started a discussion about this topic, talking about what would happen when the then emerging digital technology would become pervasive and embedded into every aspect of our society. The DEVO Lab, coordinated by Gianluigi Castelli, picked up the topic again and expanded on it, focusing on what companies, as contemporary businesses, should do so as to avoid the “hype trap” on any topic that includes the word “digital” and to steer towards a more sensible model of savvy-adoption.


“Digital” is indeed no longer something that we should look upon with awe and wonder, but rather a whole of technologies that we should take for granted as being part of the world that surrounds us (as the new generations already do).
This was the line of thought that Paolo Scaroni, Deputy Chairman of the financial company Rothschild & Co., followed in his speech, expressing his personal vision of the oil market, its interconnections with technological advances, and the increasingly more relevant role of new technology within the global energy exchange infrastructure to support the gradually increasing foothold of renewable sources.


That presentation was followed by Severino Meregalli, Scientific Director of the DEVO Lab, who concentrated on the Lab’s post-digital manifesto, which hinges on the principle that, for a company, digital value comes from the vision they build upon it. From this point of view the company is not to be defined as “digital”, but rather as “contemporary”: it expresses a series of mindsets and principles such as overcoming dual logic, a complete trust in technological skills, adopting a systems integration logic, and a logic of human resources integration that goes beyond the generational labels.
Luigi Carrarini, Head of Technology Infrastructures and Systems at ANAS and in charge of the Smart Roads project, contributed with his own vision of the future in light of modern technology, bringing together a 2000-year old technology—the road—and a new one—the Internet of Things.


His presentation offered an interesting forward-looking interpretation of the road of the future, and how the concept of traffic circulation itself will radically change. Gianluca Salviotti, SDA Professor of Information Systems and Digital Transformation, expanded upon the prospective of technological analysis, listing DEVO Lab’s main research contributions for this year, focusing in particular on the HIT (High Impact Technologies) Radar, showing the evolution of adoption trends and technological impact from 2016 to 2017, and reiterating the importance that each must be applied to a specific business context to be translated into concrete value. Last but not least, Federico Casalegno and Yihyun Lim, from the MIT Mobile Experience Laboratory, DEVO Lab’s partner on the scouting of new technology. They described the work carried out in their own lab, the innovation principles of design thinking methods, and the new ways to use goods and services, made possible by digital technology.


SDA Bocconi School of Management

News Correlate

02 aprile 2025
Affrontare le sfide del GDPR nell’era dell’AI ...
Affrontare le sfide del GDPR nell’era dell’AI generativa
Gli interventi del Garante per la Protezione dei Dati evidenziano ...
Scopri di più
02 aprile 2025
Pompei – CEO Deloitte Italy & Deloitte ...
Pompei – CEO Deloitte Italy & Deloitte Central Mediterranean: leadership, crescita professionale e porte strette
EMF - Executive Master in Finance Leader Series
Scopri di più
18 marzo 2025
IA e software gestionali: nuovi scenari per ...
IA e software gestionali: nuovi scenari per le imprese
Presentati i risultati finali della ricerca di SDA Bocconi School ...
Scopri di più

Programmi correlati

Strategic Innovation in the Digital Era - Spring Edition Making strategic decisions under uncertainty using mental frameworks, data and AI tools
  • Data inizio
  • Durata
  • Formato
  • Lingua
  • 12 Mag 2025
  • 3 giorni
  • Class
  • Inglese

Strategic innovation in the digital era will improve the ability of any decision-maker, including those with limited knowledge of data analysis, to make informed decisions using data.

Artificial Intelligence and Data Science for Executives Making better decisions through machine intelligence
  • Data inizio
  • Durata
  • Formato
  • Lingua
  • 12 Mag 2025
  • 3 giorni
  • Class
  • Inglese

A journey through the digital revolution to learn how to capitalize on these enhancing technologies to gain competitive advantage in existing and new markets.

CRM analytics Ottimizzare la gestione dei dati per migliorare la relazione con i clienti
  • Data inizio
  • Durata
  • Formato
  • Lingua
  • 24 giu 2025
  • 3 giorni
  • Class
  • Italiano

Ottimizzare la gestione di un ampio portafoglio clienti attraverso l’uso intelligente di diverse tipologie di dati, algoritmi, sistemi di CRM e sistemi di monitoraggio.